TH E I N SPI R AT ION HOW TO...
44
W
ith a lack of face-to-face retail opportunities, many salons have moved online to survive. However, a web-only shop isn’t just a temporary solution – it’s good for your business in the long run. Selling products online can help you reach more potential clients, not just in the UK but also around the world, says Bluepark’s assistant director Cate Coles. ‘These people wouldn’t know about you otherwise, because they’re not local. It also allows bricks-and-mortar clients to buy products from you any time of the day or week.’ Figures from the Office for National Statistics show that online shopping continues to boom in Great Britain. In January 2021, it accounted for around 35% of total sales, up from almost 20% in January 2020. Cate says this is only set to increase as ‘people are becoming more and more used to shopping online’.
1
BUILD AN ONLINE STORE WORDS KELLIE SMITH
IMAGE: SHUTTERSTOCK
Having an online shop can help you grow your business. Cate Coles from Bluepark shares her top tips for setting up an online shop and reaching more clients.
HAVE EVERYTHING IN ONE PLACE
Having a separate website and shop on different domains can get complicated, and people may struggle to find you online. It’s best to
SALONFOCUS | A UTUM N 2 0 2 1
44-45 How to_AUTUMN 2021_Salon Focus.indd 44
10/09/2021 13:14
