Salonfocus Autumn 2021

Page 46

TH E N H BF R O U N D - U P

cr t A new recruit WHO? Rosina Robson POSITION: NHBF director of policy and public affairs

EXPERIENCE: Rosina has a wealth of experience in promoting and

representing and creative g small a businesses, having ng previously worked for the Federation of Small Businesses and the Producers Alliance for Cinema and TV.

COMMENTS: ‘Having spent a lifetime attempting to

tame my wayward curly hair, I have huge respect for the industry’s craft,’ Rosina says. ‘I’m delighted to join the NHBF and build on my track record of delivering successful public affairs campaigns to support the industry through recovery and beyond.’

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WHAT’S HAPPENING? Here’s a quick look at what the NHBF has been up to. TOP 100 INFLUENCERS In July, the NHBF launched the Hair & Beauty Industry – Top 100 Influencers. It was an opportunity to recognise those who use social media to influence, educate and innovate the sector. We invited the industry to nominate those who they think are the most influential in social media, including hairdressers, barbers, beauty therapists, nail technicians, make-up artists and aestheticians. Nominations closed on 30 September. The final Top 100 will be

revealed on 14 November, so keep an eye on our social media channels for further details. You won’t want to miss it!

CLUBHOUSE ACTIVITES The NHBF has continued to host weekly ‘rooms’ on Clubhouse on Mondays at 12pm, covering a range of topics such as strategy and recovery, the next generation of apprentices and learners, managing the public perceptions of the industry, financial support during the

pandemic, staff motivation, social media marketing and more. To get involved, download the Clubhouse app via the App Store or Google Play and search nhbfsocial.

SHAPING THE FUTURE

revealed a decline in the number of hair and beauty apprentices year-on-year, so we wanted to get the industry debating what the future of hairdressing could look like, and whether it is what we want. We hosted a range of Q&As across our social media channels, worked with Concept Hair Magazine to understand their apprentices’ and learners’ feelings towards their future careers, and developed a series of blog posts – read them at nhbf.co.uk/ news-and-blogs/blog Join the conversation on our social channels @nhbfsocial and include #shapingthefutureof theindustry

NATIONAL ASSOCIATION AWARDS – WE WON BIG We’re so happy about our recent awards win – and we want to show off our trophy photos. The NHBF was crowned the winner in several categories at the National Association Awards, which celebrates the hard work carried out by membership organisations across all sectors. We won: Gold – Best Social Media Gold – Best Membership Organisation (up to 10,000) Silver – Best Covid Response

The NHBF dedicated July to the new generation of hair and beauty apprentices and learners just starting out in their career with our Shaping the Future of the Industry campaign. Our annual Industry Statistics Survey

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