NEW YORK CITY EDITION • 2019 MEDIA KIT
HEALTHY LIVING HEALTHY PLANET Natural Awakenings is one of the largest national publications serving the vast natural health and sustainable living sectors of our economy, with over 70 franchises in markets across the U.S. and Puerto Rico. Compare our rates — they are the most reasonable you will find. Your ad in Natural
MEDIA KIT New York City Edition Michael Lehrman Cyrece Lehrman Co-Publishers ph. 212-726-1420
Awakenings works for you much longer than in daily or weekly publications — and readers tell us they keep and refer back to their issues. Our mission is to provide insights and information to improve the quality of life physically, mentally, emotionally and spiritually. One in four adult Americans are part of the $290 billion marketplace for goods and services in the categories of health and wellness, the environment and ecological living, social justice, personal development, spirituality and socially responsible investing.
Who is the Natural Awakenings Reader? Results from our 2016 Readership Survey reveal our readership is:
85% female, between the ages of 35 and 54 60% have one or more college degrees 66% have been reading Natural Awakenings for more than 2 years 34% share their copy with 2 or more additional readers 21% purchase from our advertisers between 1 and 3 times per month 88% purchase healthy or organic food 47% regularly attend spiritual or healing events 48% regularly attend exercise or fitness events
Targeted Distribution Yields Local Market Penetration As a free community publication, we’re distributed in hundreds of locations in each franchise market for an unsurpassed depth of market penetration of more than 40,000 distribution points. Each month we distribute nearly 150,000 digital copies of our magazines via email. Natural Awakenings is read online in each market contributing to our monthly readership of over 3.5 million.
Natural Awakenings is your guide to a healthier, more balanced life. Our mission is to provide insights and information to improve the quality of life physically, mentally, emotionally and spiritually. In each issue, readers find cutting-edge information on natural health, nutrition, fitness, personal growth, green living, creative expression and the products and services that support a healthy lifestyle.
healthy living Cutting-Edge Information
Each month, Natural Awakenings advertisers and writers provide the tools you need to assist you on your personal path to wellness. We feature articles by both nationally known authors and local leaders in the natural health field. Additionally, we bring you news and events that are happening in our community and around the globe.
Unsurpassed Market Penetration
As a free community publication, we’re distributed in hundreds of locations in each franchise city or metropolitan area for an unsurpassed depth of market penetration of more than 42,000 distribution locations. Natural Awakenings readers are intensely loyal; our list of distribution points is broad and numbers in the hundreds in every area. Our readers can pick us up all month at:In fact, we’re everywhere our readers visit, so we’re always available. When there’s a local or regional body/mind/spirit or natural living type of expo, you can bet we’ll be there — probably as a sponsor!
And because our community calendars are updated monthly, Natural Awakenings is retained as a reference and consulted often for local events and resources.
Cost-Effective Marketing
Compare our rates — they are the most reasonable you will find. Your ad in Natural Awakenings works for you much longer than in daily or weekly publications — and readers tell us they keep and refer back to their issues.
Regional Markets
Advertise your products or services in multiple markets! Natural Awakenings Publishing Corp. is a growing family of locally owned magazines, serving communities since 1994. Inquire about our many locations and learn how to place your ad in multiple markets.
H E A L T H Y
L I V I N G
H E A L T H Y
P L A N E T
feel good • live simply • laugh more
FREE
Dr. Oz on
Natural Awakenings Magazine is ranked 5th Nationally in Cision’s® Top 10 Health & Fitness Magazines list
MEN’S HEALTH:
25 Tips You Need to Know
Non-Invasive Cellulite and Fat Removal
H E A L T H Y
L I V I N G
H E A L T H Y
P L A N E T
FDA Approved
2. Shape – 2,521,203
feel good • live simply • laugh more
Healthy Escapes
Gabrielle Bernstein
That Can Change Your Life
FREE
on Shifting into
JUNE 2012 | New York City Edition | NaturalAwakeningsNYC.com
L I V I N G
H E A L T H Y
P L A N E T
4. Prevention – 1,539,872
What the World Needs Now
5. Natural Awakenings – 1,536,365
Guilt-Free FEASTING
Holiday Fare that Brings Joy to the Table feel good • live simply • laugh more
Playful Pet Gifts
FREE The Most Loved Interactive
Toys and Games
Dr. Andrew Weil
on America’s Evolution into Integrative Medicine
Eco Goes Urban Across America
Cities that ‘Get It’ Are Pursuing Sustainability
Living in Harmony
With the Seasons
3. Men’s Health – 1,852,715
Miracle Mode Sacred Activism Merges Divine Love with Action
H E A L T H Y
1. Spry Living – 8,907,303
DECEMBER 2014 | New York City Edition | NA-NewYorkCity.com
6. Women’s Health – 1,511,791 7. Weight Watchers Magazine – 1,126,168 8. Dr. Oz The Good Life – 870,524 9. Vim & Vigor – 789,000 10. Experience Life – 700,000
www.cision.com * Natural Awakenings recently received the prestigious FBR50 Franchise Satisfaction Award from Franchise Business Review.
OCTOBER 2014 | New York City Edition | NA-NewYorkCity.com
The world’s leading source of media research
healthy planet We inspire as well as inform, providing cutting-edge articles and interviews that really make our readers take notice. Past editorial has featured such nationally recognized healers, teachers and leaders as Bill McKibben, Michael Pollan, Judith Orloff, Debbie Ford, Ed Begley, Jr., Wayne Dyer and Nell Newman; and physicians Mehmet Oz, Andrew Weil, Deepak Chopra and Christiane Northrup, among many others.
our distribution
WE’RE EVERYWHERE Targeted Distribution
Whole Foods @ Chelsea Whole Foods @ 3rd/87th Whole Foods @ Columbus/97th Whole Foods @ Columbus Circle Whole Foods @ Union Square Whole Foods @ East Houston Whole Foods @ Btw 2nd/3rd/57th
Reach our affluent, well-educated and health-conscious readers who are eagerly seeking resources that will improve their health and well-being. With wide distribution throughout Manhattan, Natural Awakenings is picked up each month at : • Health food stores and markets • Food co-ops • Vitamin and herb shops • Retail stores • Gift shops • Restaurants, cafés and coffee shops • Holistic clinics and centers • Practitioner offices • Grand Central Partnership • Fitness centers • Recreational centers • Spas & retreat centers • Street Side Boxes • Local and regional expos and conferences • Nonprofit organizations • Schools and educational centers • Newsstands • Bookstores • And many other locations
reach our readers
New York City’s Multimedia Resource for Healthy Living IN PRINT
ONLINE
MOBILE
• A readership of 25,000 in NYC
• NA-NewYorkCity.com features content
• Natural Awakenings online is
• Distribution covers the entire island of Manhattan
and local editorial from our print magazine
mobile-viewer friendly and serves as
• Notable luxury residences distribute Natural
on our website which is translatable into
an educational resource to our readers
Awakenings Magazine, as well as health food
every language and searchable by google
on the go
stores, such as Whole Foods, cafes, spas, health
internationally
• Natural Awakenings shares content
clubs, bookstores and more
• Online ads are site-wide in a dynamic
and supports our advertisers through
• The digital version of our magazine, which is a
position down the right hand side of each page
our social media sites, Facebook,
mirror copy of our print magazine, features live links and is emailed to our digital subscribers each month
Twitter, etc.
Our mission is to provide cutting-edge health and wellness news that improves our readers’ physical, mental, emotional and spiritual lives. In each issue, readers get connected with natural health, nutrition, fitness, personal growth, green living, creative expression and the products and services that support a healthy lifestyle.
meet our readers OUR READERS’ TOP 5 INTERESTS ARE: 1. HEALTHY LIVING: Interest in organic
leadership and life-balance topics; likely to take yoga, meditation and tai chi classes, as well as purchase books, videos and CDs on related subjects.
2. COMPLEMENTARY & HOLISTIC HEALTHCARE: Seek out integrative
4. ECOLOGICAL LIFESTYLES: Early
foods, natural products, nutritional supplements and a variety of health and fitness pursuits.
healthcare and holistic disease prevention, including practices such as acupuncture, chiropractic and homeopathy.
3. PERSONAL DEVELOPMENT: Take a
strong interest in new experiences and personal growth, including investigations of mindbody-emotion-spirit connections, self-help,
adopters, embracing recycling, green building, ecotourism and all sorts of ecofriendly home and office products.
5. SUSTAINABLE ECONOMY: Choose
renewable energy sources, socially responsible investing and fair-trade principles to promote fair, ethical and sustainable business practices that promote a holistic worldview.
...to YourMarketName’s healthy living magazine! We’re delighted to be here and want to make it easy for you to use and benefit from this resource and community builder. From the photos selected for our eye-catching covers to the appealing editorial throughout, you’ve discovered the perfect guide to a healthier and more balanced life for you and your family. Each month, Natural Awakenings’ advertisers and authors provide a helping hand along your personal path to wellness and creative self-expression.
Publisher’s letter – Each month, Publisher YourNameHere shares her thoughts on the featured monthly topic. She’ll offer her entertaining and informative perspective with a nod to stories from her own experiences. News briefs – Local and national news
Natural Pet – We love to see our family pets active and thriving. Surprising alternative therapies, nutrition ideas and resources open new possibilities. fit body – We all know that exercise
and physical fitness are essential. The trick is finding the right options for you. We will supply fresh windows of thought that can help get you moving.
keeps you up-to-date on cutting-edge perspectives in the fields of natural health, alternative medicine, fitness and related fields. We welcome everyone’s contributions of newsworthy information.
healiNG ways – Turn here to learn
health briefs – Timely news items
iNsPiratioN – Spreading light and
introduce and hook you up with the latest treatments and tools for specific health and wellness concerns. They include practical tips that you can use today to advance a healthy living lifestyle.
Global briefs – The rainforest is half a world away, yet our health depends upon its health. This department keeps you wired with relevant current events and opportunities for action vital to our planet’s well-being. CommuNity sPotliGht – Articles packed with insights into local businesses and healing arts practitioners that show how they can be of service to you and your loved ones. You’ll be amazed by the level of knowledge and expertise to be found right here in YourMarketName! healthy Kids – Our children’s health is paramount. This section helps parents and caretakers make wise decisions in protecting your children’s health and well-being.
about therapies and modalities both new and traditional, all focused on enhancing the body-mind-spirit connection for optimal well-being.
encouraging positive perspectives, this column is a beacon that spotlights our interconnections with nature, spirit and community.
wise words – Exclusive interviews with renowned national and international leaders, experts and authors offer lively dialogues on topics both current and timeless. feature artiCles – Interesting,
informative, often exclusive articles take advantage of Natural Awakenings’ national scope and local interest in our community. You’ll want to read them all.
CaleNdar of eveNts – There’s so much to do in YourMarketName. Check out the exciting classes, weekend workshops and special events that pop up each month. CommuNity resourCe Guide –
Here’s a quick reference to the best health and wellness resources in our community. It’s a quick way to find gifts of health and fun for yourself or others.
disPlay ads – Our advertisers are the
absolute best! They not only make this magazine possible but are the nicest people in town. Please patronize them and tell them you saw their ads in Natural Awakenings.
distributioN loCatioNs – Please ask for Natural Awakenings at every business you visit, and support our distributors with purchases. Our distributors are just as important as our advertisers and readers. All three are essential elements of the wider community we seek to cultivate for the benefit of all.
Thank you for reading, supporting and contributing to Natural Awakenings. We’re glad you’ve joined us in rousing a real natural awakening of our YourMarketName community. Feel good, live simply and laugh more!
EDITORIAL GUIDELINES EE FR
HEALTHY
LIVING
HEALTHY
PLANET
Feature Articles
Length: 400-600 words in local markets; 1400 for national features Due on or before the 5th of the month prior to publication. Articles featured in Natural Awakenings cover a wide range of subjects in the areas of health, healing, inner growth, fitness and Earth-friendly living. Articles should be written in layman’s terms and impart information in a way that does not sound self-serving. Rather than tackling a vast subject, it is better to focus on a particular segment. We reserve the right to edit all submissions if necessary. A copy of revisions can be sent upon request. Please include a brief biography at the end of your article. The author of a feature-length article accepted for publication will receive a free Community Resource Guide listing that month.
Spotlight September 2015 | Location-Edition | NaturalAwakeningsMag.com
Length: 500 to 750 words Due on or before the 5th of the month prior to publication. A local writer may profile a local entrepreneur or another person of interest, including some personal perspective and biographical information exploring what they do and why. This may include a spiritual angle elaborating on the motives that drive them to contribute to the community. A Business Spotlight focuses mainly on the enterprise; a Community Spotlight adds a few paragraphs about the owner’s personal background to see what makes them tick.
Briefs
Length: 50 to 200 words Due on or before the 5th of the month prior to publication. These “clips” of information, with a timely news hook, update readers on wellness and sustainability news and trends: Global Briefs, Action Alerts and Eco Tips are written in-house at our national office. News Briefs, generated at the local level, highlight updates on local organizations, businesses and individuals. Health Briefs, compiled both in-house and locally, cover findings from leading-edge research or a new health trend in a relevant field. Health claims must be attributed to professional journals, studies or other credible sources. Submissions are accepted.
How to Submit Editorial
Please submit your typed editorial in digital format as a MS Word or text file. No faxed or printed submissions will be accepted. • Email to: Publisher@NA-NewYorkCity.com • Save to CD/DVD/Flash Drive –mail or hand-deliver
Contact Us
Natural Awakenings – New York City Edition Michael & Cyrece Lehrman, Co-Publishers NA Media Productions LLC 244 5th Avenue (suite T250) New York, NY 10001 ph. 212-726-1420 Publisher@NA-NewYorkCity.com NA-NewYorkCity.com
Include name, business and phone number with all editorial submissions. We reserve the right to edit all submissions for length, style and clarity. Must be informative and educational. Editorial content submissions are judged separately from advertising contracts.
Photos and Graphics
Be sure to include any photos or graphics in high resolution JPG, TIFF, EPS or PDF formats as email attachments. Raw photos “right out of the camera” are preferred. Computer-printed material, website images or graphics embedded into Microsoft Word documents are not acceptable. Submit all graphics to: Publisher@NA-NewYorkCity.com.
BOOK REVIEW
Review will be published in print and online and shared on Natural Awakenings New York City Edition’s social media sites.
Review Includes:
• Image • Self-Submitted Review • Footnote of Author/Director bio and how to purchase/view them (25-30 words).
Review Format
Submit your digital graphic files and content for review to: Publisher@NA-NewYorkCity.com
Photos and Graphics
Be sure to include any photos or graphics in high resolution JPG, TIFF, EPS or PDF formats as email attachments. Computer-printed material, website images or graphics embedded into Microsoft Word documents are not acceptable.
Pricing
1/2 Page
1/3 Page
$350
(250 words)
The Lightworkers Healing Method: BE Who Your Soul Wants You To Be
Goddess to the Core
by Lynn McGonagill
Women are constantly faced with choices and demands. They can achieve great success in life, yet they still have a deep, nurturing center that longs to be expressed and fulfilled. They want to be a leader for their families and communities, and attain all that they desire, require, and deserve. How can women fully manifest their power while honoring their fluid and flexible feminine nature? In Goddess to the Core, Sierra offers a new way of living with true power and purpose by redefining fitness, beauty, and power for the twenty-first-century woman. Her unique method of healing from the inside out breaks the cycle of stress and disempowerment by developing all four bodies-spiritual, mental, emotional, and physical-to help women reclaim, restore, and rejoice in their core feminine essence.
Stunning, heartfelt and completely honest, The Lightworkers Healing Method: BE Who Your Soul Wants You to Be by Lynn McGonagill is all about being human, becoming the person you were born on this Earth to be, and interacting with the Universe in the most efficient way possible. It is possible to learn “little energy tricks” that will help you to live your life in a more harmonious way. Lynn McGonagill joyfully takes us step-by-step through the process she has honed over the past 21 years of training with higher-dimension Avatars who carefully and meticulously taught her this process in the years after her brother’s early death. The Lightworkers Healing Method is a system of Angelically guided energy healing, devised to heal the healer as well as the client. Physical, Mental, Spiritual and Emotional issues can all be healed, and you can learn to do this yourself through this inspired method. Do you want the key to joy and fulfillment? Not only love, health, and prosperity, but actual sustainable JOY? This remarkable guide carefully leads you down the path from basic energy sensing to clarity and understanding. We can activate our ability to perceive. We can all become vessels for Divine Healing to occur. We can help others to heal and simultaneously be healed ourselves. This is an amazing gift to the world at a time when we so desperately need it. The Lightworkers Healing Method is a system of Angelically guided energy healing, devised to heal the healer as well as the client. Physical, Mental, Spiritual and Emotional issues can all be healed, and you can learn to do this yourself through this inspired method. Lynn McGonagill is the Founder and Teaching Channel of LHM. Filled with personal anecdotes and insights that allow the reader to completely identify with her, she breaks down each of these lessons into manageable, digestible, learnable segments. With each turn of the page, you can feel yourself growing toward mastery in this unique and powerful healing art.
by Sierra Bender
Sierra Bender is a lifestyle educator and fitness trainer whose work has been featured at the Omega Institute, Kripalu, and numerous Mind Body Spirit expos across the country. She also leads health and fitness retreats, sacred tours and adventures throughout the world. For over 25 years she has practiced yoga and lives a natural lifestyle connecting and building relationships with indigenous tribes throughout North America, South America, Asia and Australia.
$250
(200 words)
half-page vertical (2cp) 3.625 x 9.75
1/3 vertical 2.375 x 9.75
HEALTHY LIVING
HEALTHY PLANET
2019 EDITORIAL CALENDAR
EE FR
HEALTHY
LIVING
HEALTHY
PLANET
EE FR
HEALTHY
LIVING
HEALTHY
PLANET
TheWorld’s Healthiest Cuisines Upbeat Kids Five Steps to Positivity
Fitness in 10 Minutes
January 2014 | Location-Edition | NaturalAwakeningsMag.com
HEALTH & WELLNESS ISSUE
March 2018 | Location-Edition | NaturalAwakeningsMag.com
LOCAL FOOD ISSUE
JAN
Feature: Strengthen Organ Vitality Plus: Healthy Homes
JULY
Feature: Urban & Suburban Agriculture Plus: Gut Health
FEB
Feature: Heart Health Plus: Socially Conscious Investing
AUG
Feature: Children’s Health Plus: Natural Pet Care
NATURAL FOOD ISSUE
VIBRANT AT ANY AGE ISSUE
MAR
Feature: Nutrition Upgrades Plus: Managing Allergies
SEPT
Feature: Age-Defying Bodywork Plus: Yoga Therapy
APR
Feature: Sustainable Living Plus: Creative Arts Therapy
OCT
Feature: Oral Health Plus: Chiropractic Care
WOMEN’S HEALTH ISSUE
BETTER SLEEP ISSUE
MAY
Feature: Mental & Emotional Well-Being Plus: Healthy Vision
NOV
Feature: Natural Sleep Solutions Plus: Optimal Thyroid Function
JUNE
Feature: Brain Health Plus: Green Building Trends
DEC
Feature: Uplifting Humanity Plus: Earth-Friendly Holidays
IN EVERY ISSUE...
HEALTH BRIEFS | GLOBAL BRIEFS | ECO TIP | GREEN LIVING | HEALING WAYS | FIT BODY CONSCIOUS EATING | HEALTHY KIDS | WISE WORDS | INSPIRATION | NATURAL PET
AD SIZES & SPECIFICATIONS Formatting for Offset Press-Ready Ads full page bleed bleed size: 8.75 x 11.25 trim size: 8.25 x 10.75 live area: 7.5 x 10
full page no bleed 7.5 x 10
Please send all advertising graphic files to: Publisher@ NA-NewYorkCity.com
If you are providing a print-ready digital file, your ad must be submitted using the following specifications: 1) P ress-ready Adobe Acrobat© PDF file; PDF/X1a
is the preferred file preset. Compatibility should be set for Acrobat 4 (1.3). Please “flatten” all files with fonts embedded before saving. Export from InDesign or Quark Express as ‘Press Quality’.
2) P ress-ready JPG & EPS files
are accepted. Save Adobe Illustrator files as EPS with embedded photos & art. All fonts converted to outline. Save Adobe Photoshop files as flattened JPG, 300 dpi, in CMYK. 100% black text should be the top layer before flattening so it will overprint any background.
2/3 page vertical
3) Layout:
4.875 x 9.75 2/3 page horizontal 7.5 x 6.25
half-page vertical (2cp)
• Build ads to exact size dimensions, only full page bleed ads require 1/4th inch beyond the trim area on all four sides •D o not add printer’s crop marks to any file •U se high resolution images, 300 dpi for photos and 1200 dpi for non-vector line art is recommended • All files must be CMYK or Grayscale. Do not use spot, RGB or LAB colors. • Do not embed ICC profiles in images • Avoid scaling images. If necessary, stay within 50%-150% range • Flatten all transparent objects at a high resolution. Avoid placing transparent object over text or other critical vector objects •T otal ink coverage shouldn’t exceed 280% • F iles should be right-reading, portrait mode, 100% to size with no rotations
5/12 4.875 x 6.4375
half-page vertical
3.625 x 9.75
half-page horizontal
4.875 x 7.25
7.5 x 4.75
1/3 vertical
1/3 horizontal (2-col)
2.375 x 9.75
4.875 x 4.75
1/12
1/4 vertical (2cp)
1/8
3.625 x 4.75 1/4 horiz. (2-col)
1/3 horizontal (3-col) 7.5 x 3.125
4) F onts:
4.875 x 3.125 1/4 horizontal (3-col) 7.5 x 2.25
2.375 x 3.125
1/6 vertical 2.375 x 4.75
2.375 x 2.25
bus. card
(2cp) 3.625 x 2.25
1/6 horizontal 4.875 x 2.25
• All fonts must be embedded and/or attached. • Ensure all black text is 100% black (no rich black). • Set all black text to OVERPRINT color backgrounds • Ensure all reverses and colored text are 10 pt or larger, using a thick font.
No computer-printed material or website images will be accepted. Microsoft Word, Publisher or Canva files will not be accepted for printready ads. Emailed files must be under 15 MB.