PartnerPower2014-15

PARTNER POWER Advertising & Sponsorship Guide 2014–15

101 NAVC Marketing Opportunities

to Reach Thousands of Veterinary Professionals Visit NAVC.com for the complete Exhibitor Guide and Rules & Regulations

NAVC.COM

BETTER CARE FOR ANIMALS EVERYWHERE. By offering cutting-edge veterinary continuing education programs, we empower Veterinarians, Veterinary Technicians and Practice Managers with the skills they need throughout their careers.

By developing forums for communication and connection, we fuel the spread of knowledge and innovation within our profession.

By uniting the global veterinary community, we promote a higher standard for veterinary care across the world.

We invite you to explore our programs and discover the many ways you can partner, sponsor and advertise with us.

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ADVERTISING & SPONSORSHIP GUIDE

NAVC MISSION The North American Veterinary Community (NAVC) is a nonprofit organization on a mission: to provide world-class continuing professional development for the global veterinary healthcare community.

We are educators and innovators. Practitioners and Practice Managers.

Experts and information seekers. Together, we are striving to elevate the quality of animal medical care throughout the world.

We invite you to join us in our mission by partnering with our veterinary education and CE programs: All rights reserved. NAVC Conference is a registered trademark of the NAVC.

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TABLE OF CONTENTS North American Veterinary Community......................................................................Inside Cover Partnership Benefits......................................................................................................................... 5 NAVC Digital Opportunities............................................................................................................ 6 NAVC Conference Conference Overview and Demographics.................................................................................. 9 What’s Available to an Industry Partner at Conference............................................................. 9 Dates to Remember.................................................................................................................... 10 Sponsorship Opportunities........................................................................................................ 12 Advertising & Media Opportunities.......................................................................................... 18 Preliminary Program Guide........................................................................................................ 19 Official Program Guide............................................................................................................... 20 Real Deals.................................................................................................................................... 21 New Product Gallery................................................................................................................... 22 VetEdge at Conference.............................................................................................................. 23 Exhibitor Booth Extras................................................................................................................ 24 Postal Mailing List Rental Policies and Guidelines................................................................... 25 NAVC Institute Institute Overview and Demographics...................................................................................... 26 What’s Available to an Industry Partner at Institute................................................................. 27 NAVC Expeditions Expeditions Overview and Demographics............................................................................... 28 What’s Available to an Industry Partner at Expeditions..................................................... 28–29 NAVC VetFolio VetFolio Overview and Demographics..................................................................................... 30 What’s Available to an Industry Partner with VetFolio............................................................. 31 NAVC Multimedia Packages Packages...................................................................................................................................... 36 Year-Round Advertising Opportunities............................................................................... 36–37 NAVC Year-Round Partnership Levels Level Description and Point System.......................................................................................... 38 Partnership Levels and Benefits........................................................................................... 38–40 Forms Rental Agreement Form............................................................................................................. 41 eBooth Enhancement Form....................................................................................................... 42 VetEdge at Conference Form.................................................................................................... 43 New Product Gallery Application Form.................................................................................... 44 Document Bag/Real Deals Insertion Order Form.................................................................... 45 Passport Program Insertion Order Form................................................................................... 46 Print Insertion Order Form......................................................................................................... 47 Exhibitor Hospitality Suite & Sub-Block Request Form........................................................... 48 Digital Media Advertising Form................................................................................................. 49 Price List.......................................................................................................................................... 50 Code of Conduct............................................................................................................................ 51 Contact Information....................................................................................................................... 51 The NAVC is a 501(c)(3) Nonprofit. All rights reserved. The NAVC Conference is a registered trademark of the NAVC.

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ADVERTISING & SPONSORSHIP GUIDE

PARTNERSHIP BENEFITS 101 ways to reach your prospects.

Countless benefits for your company.

Welcome to the first comprehensive year-round opportunity guide for our Industry Partners, revealing oodles of unique ways you can reach your prospects through the NAVC’s many events and offerings.

We’ve collected and organized every opportunity we offer our Sponsors and Exhibitors through the following NAVC Entities, so you can see the complete list in one place.

The numbers below reflect your potential reach to veterinary professionals: — NAVC Conference: 16,000+ total attendees; more than 8,000 veterinary professionals attended in 2014 — NAVC VetFolio: 30,000+ subscribers at the latest count — and coming soon: VetFolio Marketplace where veterinary professionals can browse for solutions — NAVC Institute: Our catalog is sent to more than 30,000 veterinary professionals, and hundreds of ambitious and dedicated Veterinarians/practice owners attend each year — NAVC Expeditions: Dozens of Veterinarians throughout the year

— NAVC.com Website: 226,125 unique page views (in the six months leading up to Conference 2014) — we can expect similar numbers leading up to Conference 2015 — NAVC eCommunications (eNewsletters and eBlasts): 35,000+ in our eNewsletter list, and many more in our VetFolio subscriber list — NAVC Webinars: 35,000+ receiving the invitations, with 150-500+ registrations for each event — NAVC OnCampus: 16,000+ Veterinary Students

These opportunities include 101 different marketing choices for your company; and many can be combined in packages that save you money while stretching your visibility and reach.

Contact us if you have questions or you’re ready to position your business as an NAVC partner.

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NAVC DIGITAL OPPORTUNITIES Reach thousands of veterinary professionals by placing an ad in our digital properties: eNewsletters, eBlasts, NAVC.com and VetFolio.com.

Between 2013 and 2014, the NAVC has increased its strategic digital eCommunications to all our target audiences by more than 300% each month.

— A major part of our effort is our monthly news digests: NAVC VetEdge and VetEdge: Team. VetEdge is a curated, conversational digest of animal health and practice management articles from around the world, plus original content.

The primary audience is Veterinarians. VetEdge: Team is more focused toward the entire healthcare team: Practice Managers, Veterinary Technicians and Other Staff.

— NAVC Connect2Care is a monthly eNewsletter that keeps everyone in the veterinary industry up-to-date on NAVC-specific programs and activities.

— .Our newest eNewsletter, NAVC VetFolio News, showcases the many unique CE learning opportunities available online, year-round, to the entire healthcare team.

All four of these eNewsletters go to everyone on our eNews list (33,000+ names).

In addition, our two websites, NAVC.com and VetFolio.com, are visited by thousands of veterinary professionals EACH MONTH as they explore our many CE learning events, programs and online courses.

If you’d like to have your company message and logo seen again and again, linking to your unique offerings — we invite you to join us as an eNewsletter and/or website advertiser.

EBLAST RATES Banner - $4,000

NAVC.COM ADVERTISING IMPRESSIONS

Run-of-Site*

ENEWSLETTER RATES VetEdge eNewsletter

25,000

50,000

Leaderboard 950 x 90 pixels

$1,700

$3,200

Skyscraper 200 x 600 pixels

$1,500

$2,700

Footer Banner 950 x 90 pixels

$1,300

$2,200

Top Banner - $3,000 Middle Banner - $2,100 Bottom Banner - $1,500 Block Banner - $900

Run-of-Program** CONFERENCE

Vet Edge Team eNewsletter Top Banner - $3,000 Middle Banner - $2,100

INSTITUTE

Bottom Banner - $1,500 EXPEDITIONS

Connect2Care eNewsletter

Bottom Banner - $1,300

Leaderboard 950 x 90 pixels

$1,500

$2,700

Skyscraper 200 x 600 pixels

$1,300

$2,200

Footer Banner 950 x 90 pixels

$1,000

$1,700

Leaderboard 950 x 90 pixels

$1,300

$2,200

Skyscraper 200 x 600 pixels

$1,000

$1,700

$800

$1,200

Leaderboard 950 x 90 pixels

$1,300

$2,200

Skyscraper 200 x 600 pixels

$1,000

$1,700

$800

$1,200

*Skyscraper is not available on the home page, maximum of five rotating banners. **Includes all pages within identified program area

Block Banner - $800

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50,000

Footer Banner 950 x 90 pixels

Top Banner - $2,500 Middle Banner - $1,800

25,000

Footer Banner 950 x 90 pixels

Block Banner - $900

IMPRESSIONS

ADVERTISING & SPONSORSHIP GUIDE

TOP AD

TOP AD

TOP AD

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lead 2015 the way January 17 - 21 (Exhibits 18 - 21) ORLANDO, FL

Secure your place among the leaders of veterinary care.

Here at the first veterinary conference of the calendar year, the global veterinary community gathers to learn, explore and collaborate at the cutting edge of the profession. They’re looking for the newest products and innovations from the companies known for enabling excellence and advancing the profession. They’re looking to you to help LEAD THE WAY. The next few pages describe all our NAVC Conference 2015 partnership, sponsorship and advertising opportunities.

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ADVERTISING & SPONSORSHIP GUIDE EXHIBITOR GUIDE CONTENTS

PARTNER WITH US IN 2015 This premier, five-day event is the largest veterinary conference in the US and one of the largest meetings of exotics and companion animal practitioners in the world, serving over 16,300 attendees.

NAVC CONFERENCE VETERINARY PROFESSIONALS2 65% Veterinarians (6,296) 9% Students (870)

Reach Decision Makers 80% of attendees could initiate or had the authority to finalize purchases of products and services.1

NAVC Conference 2014 Demographics: • 63% Have Been in Veterinary Practice for More than 10 Years • 66% Have Attended a Previous NAVC Conference • 69% Small Animal Exclusive Practitioners • 73% Female • 75% Between the Ages of 25 and 55 • 83% Visited Exhibitors Featured in the New Product Gallery • 92% Rated the Value/Cost of Attending as Good to Excellent • 94% Made/Planned to Make Purchase from an Exhibitor • 99% Visited the Exhibit Halls

Access Qualified Buyers 94% made or intended to make a purchase within the following six months as a direct result of NAVC Conference Exhibitor interaction.1 Receive 24/7 Exposure, All Year Long Even before and after the conference, your company will receive continuous exposure on NAVC.com, NAVC eNewsletters and NAVC VetFolio, our revolutionary new professional resource for the global veterinary community.

NAVC Conference 2014 Exhibitor Demographics: • 80% Rated Quality & Quantity of Traffic as Good to Excellent • 91% Would Exhibit at the Next NAVC Conference • 92% Said Contacts for Future Business Were Good to Excellent • 94% Believe NAVC Provides Excellent Marketing Opportunities • 95% Rate NAVC Staff Expertise & Cooperation as Good to Excellent (Well Organized, Problem Solving, Professionalism, Experience, Attitude, Availability, Responsiveness, etc.)

NAVC Conference Historical Attendance

2012

2013

2014

Veterinarians

6,245

6,126

6,296

Veterinary Technicians

1,461

1,435

1,512

Practice Managers

698

561

583

Support Staff

N/A

459

377

Students

905

865

870

Family & Guests

2,198

2,089

2,507

Exhibitors

4,075

3,999

4,011

Non-DVM

83

N/A

N/A

Press & PR

160

157

152

Total

15,825

15,691

16,308

16% Technicians (1,512) 10% Practice Managers & Support Staff (960)

1 2

NAVC Conference 2014 On-site Survey.

Veterinary Professionals excludes guests, press and exhibitors.

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NAVC CONFERENCE 2015 DATES TO REMEMBER MAY 2014

May 1 • Renewal Notice is sent to 2014 Exhibitors with the opportunity to request changes

May 27 • June NAVC eBlast digital ad materials due See Webinar Calendar on page 35

JULY 2014 July 1 • Renewal contracts and payment due. Exhibit space not reserved by this date will be relinquished • July VetEdge digital ad materials due

July 8 • July NAVC Connect2Care digital ad materials due

July 15 • All renewing Exhibitors will have received confirmation letters and NAVC.com Exhibitor Login passwords • July VetEdge:Team digital ad materials due

July 29 • August NAVC eBlast digital ad materials due See Webinar Calendar on page 35

JUNE 2014

June 3 • June VetEdge digital ad materials due June 10 • June NAVC Connect2Care digital ad materials due

June 11 • Preliminary Program Guide reservation order due

June 17 • June VetEdge:Team digital ad materials due

June 18 • Preliminary Program Guide artwork due

June 24 • July NAVC eBlast digital ad materials due See Webinar Calendar on page 35

AUGUST 2014

SEPTEMBER 2014 September 2 • September VetEdge digital ad materials due September 9 • September NAVC Connect2Care digital ad materials due September 16 • September VetEdge:Team digital ad materials due September 30 • October NAVC eBlast digital ad materials due See Webinar Calendar on page 35

VISIT

NAVC.com/Exhibits for a complete industry partner checklist.

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ADVERTISING & SPONSORSHIP GUIDE

August 5 • August VetEdge digital ad materials due August 12 • A ugust NAVC Connect2Care digital ad materials due August 15 • Passport renewals due for 2014 participants August 19 • August VetEdge:Team digital ad materials due August 26 • September NAVC eBlast digital ad materials due See Webinar Calendar on page 35

OCTOBER 2014 October 1 • Full payment due from renewal Exhibitors • Badge ordering process open (through January) October 7 • October VetEdge digital ad materials due October 14 • O ctober NAVC Connect2Care digital ad materials due October 21 • October VetEdge:Team digital ad materials due October 28 • November NAVC eBlast digital ad materials due See Webinar Calendar on page 35

NOVEMBER 2014 November 1

• Last day to cancel your booth for 50% refund • Exhibitor description and product category key words due for Official Program Guide • Affiliate Meeting Room request form due • Official Program Guide reservation order due • New Product Gallery application deadline • Contracts for program sponsorship, advertising and signage opportunities must be finalized for the NAVC Conference 2015 • Official Program Guide artwork due • Document bag insert and RealDeals Insertion Orders due • Passport Insertion Order due • Final day to cancel booth space. No refunds will be provided if cancelled after this date.

November 4 • November VetEdge digital ad materials due November 11 • November NAVC Connect2Care digital ad materials due November 18 • November VetEdge:Team digital ad materials due November 25 • December NAVC eBlast digital ad materials due See Webinar Calendar on page 35

DECEMBER 2014 December 1 • Exhibitor Certificate of Insurance • Document bag insert and RealDeals artwork due • eBooth Enhancement deadline • Nominations due for the Neill P. Overman Award • Live Animal demonstration form due • On-site newspaper sponsorship, news articles due • VetFolio Founder/Sponsor contracts renewal for the following year (first right of refusal) • Preregistration mailing list available upon request December 2 • December VetEdge digital ad materials due • VetEdge at Conference due December 9 • December NAVC Connect2Care digital ad materials due December 15 • New Product Gallery materials due • Shipping accepted at the Freeman Warehouse through January 13 (See Freeman Service Kit for details) Additional fees will apply for materials received after December 29 November 16 • December VetEdge:Team digital ad materials due • VetEdge at Conference creative materials due See Webinar Calendar on page 35

JANUARY 2015 January 15 • Lead retrieval orders due (see Freeman Service Kit) • Badge orders deadline (with final booth personnel) January 16-17 • Booth set up at Gaylord (8:00 AM – 5:00 PM) • Shipping accepted at the Gaylord Palms Resort January 17-21 • Gaylord­— Badge pick-up at the Exhibitor Registration Desk January 17 • Booth set up at Marriott (8:00 AM – 5:00 PM) • Shipping accepted at the World Center Marriott Resort January 18-21 • Marriott — Badge pick-up at the Exhibitor Registration Desk January 18 • Welcome Sponsor Packets are delivered to Exhibit booths prior to opening. (This will include your Official Program Guide, general flyer of NAVC Conference information, sponsor ribbons if applicable, animal identifications if applicable and NAVC Passport stamps if applicable.)

January 21 • Booth dismantle (Marriott) by 10:00 PM January 22 • Booth dismantle (Gaylord) by 10:00 AM See Webinar Calendar on page 35

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SPONSORSHIP OPPORTUNITIES As an NAVC sponsor, your company can help advance the veterinary profession while reaching customers in ways only the NAVC can offer Simply put, the NAVC is a nonprofit organization that provides world-class continuing professional development for the global veterinary healthcare community. We can’t offer our programs without industry sponsors.

Your support makes possible a significant portion of the extraordinary NAVC Experience.

For every dollar you spend to sponsor NAVC’s many programs and services — you’re helping to make CE learning and other important advancements more affordable to all veterinary practice team members and students.

For instance, each NAVC Conference attendee registration is reduced a minimum of 25% because of the generosity of our sponsors, plus we’re able to offer big entertainment and events with your support.

Not only are you making a major difference in our industry, you’re setting yourself apart as a leader in our industry.

Let’s discuss a sponsorship approach that’s ideal for you.

CONFERENCE SPONSORSHIP SUMMARY

SPONSORSHIP FEE

Activity – Fun Run

$25,000 - Sponsored

Activity – Golf Tournament

$10,000

Activity – Yoga

$500

Activity – Zumba

$500

Alumni Receptions

$25,000 plus catering

Attendee Badges

$10,500 – Sponsored

Attendee Bag

Sponsored

Childcare (2)

$15,000 each

Coffee Break

$45,000 Exclusive/$10,000 Nonexclusive

eBooth Enhancement Gold

$1,000

eBooth Enhancement Silver

$600

eBooth Enhancement Bronze

$300

Exhibit Hall Afternoon Social Event

$10,000 plus catering

Evening Entertainment

Sponsored

Hands-on Laboratory Sponsorship

Available

International Delegate Scholarship

$5,000

Lanyards

Sponsored

Marriott Sunday Event

$30,000 plus event cost

Mobile App Exclusive

$40,000 – Sponsored

Mobile Charging Station (2)

$7,500 each

New Product Gallery

$2,500

Notepad and Pen

Sponsored

Passport

$3,500

Press Rooms

$5,500 - Sponsored

Proceedings – Large Animal

$3,000

Proceedings – Small Animal

$10,000

Proceedings – Technician

$5,000

Product Locator Kiosk (4)

$10,000 each

Reception – International Delegate

$40,000 - Sponsored

Room Drops

$2,500 plus hotel and item costs

Room Key Gaylord & Marriott

$5,000 plus key cost

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ADVERTISING & SPONSORSHIP GUIDE

SPONSORSHIP OPPORTUNITIES (CONT’D) CONFERENCE SPONSORSHIP SUMMARY

SPONSORSHIP FEE

Room Key Caribe

$2,500 plus key cost

Saturday Box Lunches

$15,000 plus materials

Saturday General Session

$15,000

Session – General Program Half Day

$6,300/$3,150 if sponsor pays speakers

Session – General Program Full Day

$11,550/$5,250 if sponsor pays speakers

Session – Hospital Design (3)

$15,000 each

Session – Industry Breakfast

$3,500 plus catering

Session – Industry Evening

$3,500 plus catering

Session – Industry Program Half Day

$6,300/$3,150 if sponsor pays speakers

Session – Industry Program Full Day

$11,550/$5,250 if sponsor pays speakers

Session – Masterclasses (52)

$40,000 Exclusive/$4,000 series of 5/$1,000 each

Session – Meet the Professor Luncheons (20)

$15,000 Exclusive/$4,000 series of 5/$1,000 each

Session – Specialty Program Half Day

$6,300/$3,150 if sponsor pays speakers

Session – Specialty Program Full Day

$11,550/$5,250 if sponsor pays speakers

Session Locator Kiosk (4)

$10,000 each

Shuttlebuses

Sponsored

Speaker Ready Rooms (2)

$10,000

Sponsor – Student Lounge

Sponsored

Table Centerpieces @NAVC Deli (8)

$5,000 per day plus printing

Water Centers - 5 Gallon Jugs (24)

$200 per station

Wellness Center

Sponsored

Wireless Zone (2)

$30,000 each

ACTIVITY – FUN RUN

$25,000 - Sponsored NAVC Conference registrants are challenged to join their peers in a 5K race Tuesday morning of Conference. As a sponsor, your company name/logo will appear throughout the event and in all pre-event promotions. At our 2014 Conference, 364 runners took the 5K Fun Run challenge.

Medals were presented to the Overall Male & Female winners and the 1st & 2nd Place Male & Female per age group.

ACTIVITY – GOLF TOURNAMENT

$10,000 Our annual NAVC Golf Tournament offers a relaxing way for many attendees to connect with colleagues and meet new friends. This is especially exciting to attendees from the cold north who are thrilled to be in sunny Orlando! As a sponsor, your company name and logo receives brand recognition on-site and in the NAVC Official Program Guide.

ACTIVITY – YOGA

$500 Mornings at the Conference begin with serenity, and your sponsorship will be prominently displayed in our

Yoga location. Attendees are invited to enjoy the ancient physical, mental and spiritual practice of Yoga including exercise, stretching and breathing techniques as well as relaxing meditation.

ACTIVITY – ZUMBA

$500 Our afternoon NAVC Zumba class encourages everyone to get moving, and your sponsorship will be prominently displayed in our Zumba location! With a mix of Latin and International music and moves, Zumba participants enjoy a fun, effective workout in the form of a dance fitness party.

ALUMNI RECEPTIONS

$25,000 plus catering Sunday evening at the Conference, old friends have a chance to reconnect and new friendships are made at alumni receptions for Veterinarians and their families. They’re sponsored by each university’s alumni association...but also Industry Partner sponsorships. Your company name/logo could be recognized as a supporter of these events.

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SPONSORSHIP OPPORTUNITIES (CONT’D) ATTENDEE BADGES

$10,500 – Sponsored Attendees must wear their badges to get around the Conference all week. Picture your company name and logo worn by over 10,000 Conference attendees at every session and event, on the buses and while visiting the Exhibit Halls.

Amazing repeated exposure for your company.

ATTENDEE BAG

Sponsored Our popular Conference welcome bags are coveted by attendees. We know that many attendees use these bags year-round, for many years in fact. (Don’t you?) Prominently display your company name/logo for all to see, everywhere throughout the Conference.

CHILDCARE (2)

$15,000 each Many Conference attendees rely on our quality Gaylord and Marriott childcare services, so they can bring their families to Orlando during the event. As a childcare sponsor, your company is recognized on-site, at NAVC.com and in the Official Program Guide.

$10,000 plus catering The NAVC offers a variety of events for networking and relaxation, including popcorn and lemonade, wine and cheese, and ice cream socials. Thousands of registrants participate in these events to connect with colleagues and explore the Exhibit Halls. In addition to receiving on-site and online special recognition, as a social event sponsor you may provide branded napkins, cups and other items.

EVENING ENTERTAINMENT

Sponsored Each year, Conference attendees are invited to enjoy exciting big entertainment along with their peers in exclusive concerts and other presentations. In 2014, entertainment included Jack Hanna, Big & Rich, comedian Kevin Nealon and more. As an evening entertainment sponsor, your company name/logo is prominent in all pre-Conference promotions, on-site promotions and at the event.

HANDS-ON LABORATORY SPONSORSHIP

$45,000 Exclusive/$10,000 Nonexclusive Mid-morning between sessions each day, thousands of attendees flock to the coffee break stations for a fresh cup of coffee. As a coffee break sponsor, your company name/ logo is prominently displayed in this high-traffic area. You may also provide napkins with your company name/logo.

Available Registrants roll up their sleeves and learn by doing at the 30+ NAVC Conference Hands-on Laboratory sessions.

Attendees learn under the expert guidance of seasoned instructors, using all the tools and supplies needed, and within the time and space to acquire the right skills to perform specialized procedures on their own. Sponsorship opportunities include major sponsorship as well as donated equipment and supplies, which allow participants to “see for themselves” how your equipment can help them.

BOOTH ENHANCEMENTS

INTERNATIONAL DELEGATE SCHOLARSHIP

COFFEE BREAK

Gold – $1,000 Silver – $600 Bronze – $300 Our eBooth Enhancement options increase your visibility, ultimately bringing more traffic to your online eBooth and on-site booth. In addition, they enhance your website’s search engine performance, promote your products and services 24/7 and maximize your ROI with increased exposure and interaction. The Gold eBooth Enhancement includes 9 keywords, 8 product listings, 5 press releases, 1 video and your logo on your company page and floorplan.

The Silver eBooth Enhancement includes 7 keywords, 5 product listings, 3 press releases and logo on company page. The Bronze eBooth Enhancement includes 5 keywords, 2 product listings and 1 press release.

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EXHIBIT HALL AFTERNOON SOCIAL EVENT

ADVERTISING & SPONSORSHIP GUIDE

$5,000 Each year, a select group of international veterinary professionals are invited to attend Conference and bring their discoveries back to their countries. They receive complimentary NAVC Conference registration and proceedings, and we cover their travel expenses including six nights’ hotel accommodations and six days’ per diem funds. Delegates are hosted by an NAVC Board member or past-president during their stay and are encouraged to attend lectures, tour the Exhibit Halls and participate in numerous meetings and business sessions to broaden their understanding of how a successful CE event is organized and run. As a sponsor, your company is recognized on-site, on NAVC.com and at the International Delegate Reception, but it goes beyond the event. You could be impacting global advancement in our industry.

SPONSORSHIP OPPORTUNITIES (CONT’D) LANYARDS

Sponsored Lanyards are very popular with our attendees. Over 10,000 registrants wear them every day of the Conference as a convenient way to keep their badge handy when checking into sessions, grabbing a lunch break and visiting Exhibit Hall booths. Picture your company name/logo being worn every day for 5 days.

MARRIOTT SUNDAY EVENT

$30,000 plus event cost Looking for a unique sponsorship opportunity? Consider sponsoring a Sunday event in the Marriott Exhibit Hall to create a buzz around your company or your featured products. When you sponsor this event, you have the opportunity to encourage attendees to visit your booth for a special offer, gift, demo, conversation and fun. Contact us to discuss your options for this powerful event.

MOBILE APP EXCLUSIVE

$40,000 – Sponsored The NAVC Conference Mobile App provides everything registrants want to know anytime they want it — including course listings, schedules, instructor bios, entertainment and much more! The App also provides Exhibitor lists and booth locations, so attendees can find products available in the Exhibit Halls and in the New Product Gallery). The “My Notes” section is handy for taking notes during sessions, at Exhibit Hall booths, during conversations at lunch — anywhere! In addition to special recognition, your Mobile App sponsorship includes the company or product logo displayed on the main page each time the app is opened, as well as daily complimentary push notifications.

MOBILE CHARGING STATION (2)

$7,500 each Imagine how often Conference attendees stop by these stations to charge up their smartphones, tablets and laptops.

Many times, the attendees will have a seat and relax while waiting for the recharge. Place your company name/logo on this great option and get noticed every day throughout the week. It’s a great area for extended brand coverage.

NEW PRODUCT GALLERY

$2,500 Our NAVC Conference New Product Gallery features 15 of the latest innovations at a glance. Each year, veterinary companies with new offerings may reveal products at the NAVC Conference New Product Gallery, which is prominently displayed near both Gaylord and Marriott

Exhibit Halls. These products are also featured within the NAVC Conference Mobile App.

NOTEPAD AND PEN

Sponsored Our extremely popular note pads are distributed inside the Conference Welcome Bag to all attendees. How popular are they? We ran short last year and caused a stampede of requests, because attendees appreciate having a place to take notes during sessions to bring back information they can rely on for post-conference referencing and sharing with other members of their veterinary healthcare team. As a sponsor, your company name and logo is seen along with the NAVC logo, every time those note pads are used!

PASSPORT

$3,500 Each NAVC Conference attendee has the opportunity to win big prizes through the NAVC Passport Program, including trips, Apple products and a car! To be eligible to win, attendees must acquire a “stamp” from each of the sponsoring booths in the Gaylord Exhibit Hall and the Marriott Exhibit Hall. The Passport program is a highly sought-after sponsorship opportunity for driving traffic to your booth and creating a buzz of excitement within both Exhibit Halls.

PRESS ROOMS

$5,500 – Sponsored Here’s a great opportunity to attract the attention of veterinary industry media! Promote your company name/ logo or key product message to all members of the press as they visit our press room several times throughout the Conference.

PROCEEDINGS

Large Animal – $3,000 Small Animal – $10,000 Technician – $5,000 NAVC Conference Large Animal, Small Animal and Veterinary Technician Proceedings are arguably among the top learning resources we deliver. Attendees consider them to be highly valued reference guides long after the live event has ended, plus they’re used by those unable to attend the NAVC Conference in person. As a sponsor, your company name/logo appears on the cover of the printed version and on the landing page of the online version. In addition, special recognition is included on-site and at NAVC.com. Imagine the visibility you’ll receive for many years to come.

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SPONSORSHIP OPPORTUNITIES (CONT’D) PRODUCT LOCATOR KIOSK (4)

$10,000 each We hear it every year: one of the major reasons attendees enjoy the NAVC Conference is they get a chance to see all the new product innovations in veterinary care and practice management. To help attendees find what they’re looking for, four product locator kiosks are available on-site. As a sponsor, your company name/logo appears prominently displayed on the kiosk visible by all attendees.

RECEPTION – INTERNATIONAL DELEGATE

$40,000 – Sponsored This Sunday evening tradition is a special reception honoring all international delegates at the NAVC Conference, celebrating our varied cultures with music, food and fun. Your company name and logo could be prominently displayed in the venue and in all promotions.

ROOM DROPS

$2,500 plus hotel and item costs When attendees go back to their hotel rooms during breaks or at the end of the day, you could have a relevant and enticing invitation waiting for them in the form of a room drop flyer. These high visibility pieces ensure that each attendee sees your message and provides a creative way to invite people to visit your booth or special event.

ROOM KEY

Gaylord & Marriott – $5,000 plus key cost Caribe – $2,500 plus key cost Custom hotel room keys are provided to all Conference attendees staying at official NAVC hotels. As a sponsor, your company name and logo are prominently displayed on these keys. Graphics to be provided by the sponsor.

SATURDAY BOX LUNCHES

$15,000 plus supplies (sticker for boxes or custom lunchbags) On Saturday, box lunches are available to all Conference attendees as a super convenient way to grab a meal between sessions and enjoy a sunny outdoor break with colleagues. As a box lunch sponsor, your company or product logo sticker is affixed to each box. (NAVC Deli located in Exhibit Hall provides lunch Sunday–Wednesday).

SATURDAY GENERAL SESSION

$15,000 Our “Welcome” general session meeting is held on Saturday at the Marriott, 9:15-9:55am. This gathering kicks off the Conference each year with a special guest speaker whose presentation inspires the audience to make the most 16

ADVERTISING & SPONSORSHIP GUIDE

of their Conference experience. As a sponsor, you can be a highly recognized part of the excitement!

SESSION – GENERAL PROGRAM HALF DAY

$6,300/$3,150 if sponsor pays speakers Sponsor a half day block of programs compiled by the NAVC program committee — and receive recognition in thought leadership as a result.

SESSION – GENERAL PROGRAM FULL DAY

$11,550/$5,250 if sponsor pays speakers Sponsor a full day block of programs compiled by the NAVC program committee — and receive recognition in thought leadership as a result.

SESSION – HOSPITAL DESIGN (3)

$15,000 each Our 3-day Hospital Design Workshop presents the latest advancements for better care. Attendees participate in interactive panel discussions with experts in all areas of hospital design, including architects, builders and financing pros. As a sponsor, your company name/logo is prominently displayed in all promotions and at the workshop venue.

SESSION – INDUSTRY BREAKFAST

$3,500 plus catering Some of our industry-sponsored breakfast sessions can be product oriented (limited). Ask us about this opportunity to provide product demos, a Q&A session and more.

SESSION – INDUSTRY EVENING

$3,500 plus catering Some of our industry-sponsored evening sessions can be product oriented (limited). Ask us about this opportunity to provide product demos, a Q&A session and more.

SESSION – INDUSTRY PROGRAM HALF DAY

$6,300/$3,150 if sponsors pays speakers Our Industry Program Sessions are the learning sessions within the main program each day, in which industry partners recommend content and speakers. This is a limited offering, so please contact us right away if you’d like to discuss how your company can get involved and gain visibility.

SESSION – INDUSTRY PROGRAM FULL DAY

$11,550/$5,250 if sponsor pays speakers Our Industry Program Sessions are the learning sessions within the main program each day, in which industry partners recommend content and speakers. This is a

SPONSORSHIP OPPORTUNITIES (CONT’D) limited offering, so please contact us right away if you’d like to discuss how your company can get involved and gain visibility.

SESSION – MASTERCLASSES (52)

$40,000 Exclusive/$4,000 series of 5/$1,000 each Participants explore challenging, real cases with peers while earning veterinary CE credit hours. Our NAVC Masterclasses are 2-hour, case-based sessions led by noted experts who explore the management of their most unusual or challenging patients. Participants are encouraged to engage in free-flowing discussions where they can dig into the details. As a sponsor, your company name/logo is prominently displayed in support of these sessions.

SESSION – MEET THE PROFESSOR LUNCHEONS (20)

$15,000 Exclusive/$4,000 series of 5/$1,000 each A popular, long-standing NAVC Conference tradition includes leisurely 90-minute scholarly exchanges with leading clinicians and like-minded colleagues. In an intimate and relaxed setting, participants have a chance to tap into expert consultations and make invaluable contacts. As a sponsor, your company will be appreciated for your support of this unique opportunity for veterinary professionals.

SESSION – SPECIALTY PROGRAM HALF DAY

$6,300/$3,150 if sponsor pays speakers Lead the way by sponsoring relevant half day programs compiled by the specialty groups (eg ACVD, NAVTA, AHA, VOS, BSAVA, etc).

SESSION – SPECIALTY PROGRAM FULL DAY

$11,550/$5,250 if sponsor pays speakers Show your support for full day programs compiled by the specialty groups (eg ACVD, NAVTA, AHA, VOS, BSAVA, etc).

SESSION LOCATOR KIOSK (4)

$10,000 each To help guide attendees to their session of choice, four session locator kiosks are available on-site showing the sessions names, times and locations. As a sponsor, your company name/logo appears prominently displayed on the kiosk visible by all attendees.

SPEAKER READY ROOMS (2)

their talks, network with colleagues, enjoy a coffee and refreshment break and more. As a sponsor, your company name/logo is prominently displayed to all speakers as they make their final preparations or stop by to relax.

SPONSOR – STUDENT LOUNGE

Sponsored The Student Lounge is a hub of activity for all veterinary students looking to network, socialize and enjoy a refreshment break. As a sponsor, your company is recognized for supporting the future generation of veterinary professionals.

TABLE CENTERPIECES @NAVC DELI (8)

$5,000 per day plus printing The tables in the NAVC Deli in both the Gaylord and Marriott Exhibit Halls are a major gathering place where attendees eat lunch, network with colleagues, review their schedules or simply take a breather. As a Table Centerpiece sponsor, you can highlight key messages and encourage attendees to visit your booth or special event.

WATER CENTERS - 5 GALLON JUGS (24)

$200 per station Water Centers can be found throughout the Gaylord and Marriott, and are visited countless times throughout each day. As a sponsor, your company logo, name or key message can encourage attendees to visit your booth or special event.

WELLNESS CENTER

Sponsored Launched at NAVC Conference 2014 and visited by thousands, the Wellness screening and Mayo Clinic health risk assessment is sponsored by AVMA, GHLIT, NAVC and possibly YOU! As a sponsor, you can correlate the ‘preventive medicine is best medicine’ message back to your products and services. Take advantage of this opportunity to network with attendees and invite them to further explore your offerings at your Exhibit Hall booth.

WIRELESS ZONE (2)

$30,000 each Attendees appreciate having WiFi access to check email and much more. As an NAVC Wireless Zone sponsor, you receive special recognition on-site and in the Official Program Guide.

$10,000 each The NAVC Conference Speaker Ready Room is visited by all NAVC Conference speakers as they check in, work on ADVERTISING & SPONSORSHIP GUIDE

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ADVERTISING & MEDIA OPPORTUNITIES VETERINARY PROFESSIONALS ARE EAGER TO SEE WHAT’S NEW IN MEDICINE, PRACTICE MANAGEMENT AND OTHER IMPORTANT ADVANCEMENTS Here, you’ll find dozens of different advertising and media opportunities to feature your company’s products and services as the perfect solutions for veterinary professionals.

It’s important to know that NAVC communications are welcomed by the veterinary industry — and that’s good for you.

We’ve worked hard to establish and maintain a reputation of trust as an organization dedicated to promoting a higher standard for veterinary care across the world. We do this by providing cutting-edge veterinary continuing education programs, forums for communication and connection, and events and platforms designed to unite the global veterinary community.

Our ongoing efforts — and our positive brand reputation — mean you have a great chance to get attention in one of those most receptive environments in our industry.

Contact us to discuss the many benefits of advertising with us.

OPPORTUNITY AVAILABILITY

DESCRIPTION

AMOUNT/ DEADLINES

APPLICATION FORM

Document Bag Insert*

Nonexclusive Requires application & approval

Scientific Program Sponsors

$1,000 Application: November 15 Artwork: December 1

Page 45

Document Bag 3-D Super Premium

Nonexclusive (Any object that fits into Requires application & attendee document bag)* approval

$3,500 plus item Application: November 15 Artwork: December 1

Page 45

NAVC New Product Gallery

Limited to 14 exhibitors Requires application & acceptance

On-site display, and promotion on NAVC.com + mobile app

$2,500 Application: November 1 Materials: December 15

Page 44

NAVC Official Program Guide (OPG)

Nonexclusive

Run-of-book page OR TAB advertisement TAB placement: back of card stock tab

Range of prices Reservation: November 1 Materials: November 15

Page 47

NAVC Passport Program

Limited to 24 2014 Participants have first right of refusal

Daily Prizes (see info on page 22), and on-site signage, and promotion in OPG

$3,500 Reservation: November 1

Page 46

NAVC Preliminary Program Guide (PPG)

Nonexclusive

Run-of-book page advertisement to audience of 100,000+

Range of prices Reservation: June 11 Materials: June 18

Page 47

NAVC RealDeals

Nonexclusive Perforated, 2-sided coupon, Requires application & and promotion in OPG approval

$2,500 Application: November 15 Artwork: December 1

Page 45

NAVC VetEdge At Conference Newspaper

NonExclusive

On-site Newspaper in Print & Digital Format

Range of Prices Reservation: December 1 Materials: December 15

Page 43

Nonexclusive

One time use only.

NAVC approval of mailer prior to receiving list.

$1.00 per name Available December 1

Page 41

POSTAL MAILING LIST 2015 Preregistration Mailing List (No Email addresses provided)

*Ship to NAVC Conference, Label ATTN: Rachel Thompson NAVC Super Premium Bag Insert or NAVC Printed Bag Insert, 5003 SW 41st Blvd., Gainesville, FL 32608

NAVC Conference Advertising | Sondra Reynolds | SReynolds@NAVC.com | +1.352.244.3711 18

ADVERTISING & SPONSORSHIP GUIDE

PRELIMINARY PROGRAM GUIDE NAVC CONFERENCE PRELIMINARY PROGRAM GUIDE

Ads not provided to specifications will incur additional fees.

Circulation: 100,000 Reserve By: June 11 Materials By: June 18 Trim Size: 8.125” x 10.875” 300 dpi or higher, CMYK color only Completely embed all fonts.

Please do not embed fonts as subsets.

PUBLICATION STANDARDS

FULL PAGE Trim Size (bleed): 8.125” x 10.875” Trim Size (no bleed): 7.125” x 9.7” Bleeds: Add 0.125” on all sides Live Area: Allow 0.25” from trim TWO-PAGE SPREAD Trim Size (bleed): 16.25” x 10.875” Trim Size (no bleed): 15.25” x 9.7” Bleeds: Add 0.125” on all sides Live Area: Allow 0.25” from trim 1/2 PAGE - HORIZONTAL Trim Size (bleed): 8.125” x 5.25” Trim Size (no bleed): 7.125” x 4.75” Bleeds: Add 0.125” on all sides Live Area: Allow 0.25” from trim

The NAVC reserves the right to approve the contents of advertisements as well as the option to reject or cancel any advertisement, IO, URL link or position commitment at any time, for any reason.

All advertising is subject to the publisher’s approval and may be rejected if not within the standards of the NAVC.

PRINT POLICY Placement for advertising in an NAVC print publication may be cancelled by any advertiser for any reason up to the issue’s published ad closing date. After the closing date, the advertiser will be responsible for and hereby agrees to pay for placements cancelled. The NAVC shall not be liable for any omitted, misplaced or mispositioned advertisements. The NAVC reserves the right to reject or cancel space reservation or position commitment at any time for any reason whatsoever, even if the advertising has been published previously by the NAVC.

DIGITAL POLICY Placement of advertising on an NAVC digital platform may be cancelled by an advertiser for any reason within 30 days with written notice from the advertiser to the NAVC. The advertiser will be responsible for and hereby agrees to pay for orders cancelled when advertiser fails to provide sufficient notice.

1/2 PAGE - VERTICAL Trim Size (bleed): 4” x 10.875” Trim Size (no bleed): 3.5” x 9.7” Bleeds: Add 0.125” on all sides Live Area: Allow 0.25” from trim 1⁄4 PAGE – HORIZONTAL – 7.125” x 2.25” 1⁄4 PAGE – VERTICAL – 3.5” x 4.75”

ALL SIZES ARE WIDTH X HEIGHT. PRICES AVAILABLE ON P. 47.

NAVC Conference Advertising Sondra Reynolds SReynolds@NAVC.com +1.352.244.3711 ADVERTISING & SPONSORSHIP GUIDE

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OFFICIAL PROGRAM GUIDE NAVC CONFERENCE OFFICIAL PROGRAM GUIDE Circulation: 14,000 Reserve By: November 1 Materials By: November 15 Trim Size: 8.125” x 10.875” 300 dpi or higher, CMYK color only Completely embed all fonts. Please do not embed fonts as subsets.

Binding: Perfect Bound Illustrator: Must have fonts converted to outlines; no TrueType fonts are accepted.

FULL PAGE Trim Size (bleed): 8.125” x 10.875” Trim Size (no bleed): 7.125” x 9.7” Bleeds: Add 0.125” on all sides Live Area: Allow 0.25” from trim TWO-PAGE SPREAD Trim Size (bleed): 16.25” x 10.875” Trim Size (no bleed): 15.25” x 9.7” Bleeds: Add 0.125” on all sides Live Area: Allow 0.25” from trim 1/2 PAGE - HORIZONTAL Trim Size (bleed): 8.125” x 5.25” Trim Size (no bleed): 7.125” x 4.75” Bleeds: Add 0.125” on all sides Live Area: Allow 0.25” from trim 1/2 PAGE - VERTICAL Trim Size (bleed): 4” x 10.875” Trim Size (no bleed): 3.5” x 9.7” Bleeds: Add 0.125” on all sides Live Area: Allow 0.25” from trim

PUBLICATION STANDARDS All advertising is subject to the publisher’s approval and may be rejected if not within the standards of the NAVC.

PRINT POLICY Placement for advertising in an NAVC print publication may be cancelled by any advertiser for any reason up to the issue’s published ad closing date. After the closing date, the advertiser will be responsible for and hereby agrees to pay for placements cancelled. The NAVC shall not be liable for any omitted, misplaced or mispositioned advertisements. The NAVC reserves the right to reject or cancel space reservation or position commitment at any time for any reason whatsoever, even if the advertising has been published previously by the NAVC.

DIGITAL POLICY Placement of advertising on an NAVC digital platform may be cancelled by an advertiser for any reason within 30 days with written notice from the advertiser to the NAVC. The advertiser will be responsible for and hereby agrees to pay for orders cancelled when advertiser fails to provide sufficient notice.

C V NCONA 4 1 0 2 E C N FERE

1⁄4 PAGE – HORIZONTAL – 7.125” x 2.25” 1⁄4 PAGE – VERTICAL – 3.5” x 4.75”

ALL SIZES ARE WIDTH X HEIGHT. PRICES AVAILABLE ON P. 47.

NAVC Conference Advertising Sondra Reynolds SReynolds@NAVC.com +1.352.244.3711 20

ADVERTISING & SPONSORSHIP GUIDE

M NAVC.CO DO, FL | N A L R O -22 | HIBITS 19 -22 | EX 8 1 Y R A JANU

UIDE G M A R P RO G L A I C I F OF BIG

AVC.COM 2014 | N NFERENCE NAVC CO

BIG

REAL DEALS Did you know that more than 50% of NAVC Conference attendees use the NAVC RealDeal coupon book in the Exhibit Halls?

Real Deals

2014

JANUARY 18-22 | ORL ANDO, FL

EXHIBITS JANUARY 19-22

EXHIBIT HALL SPECIALS

Why not give NAVC Conference attendees an incentive to visit YOUR booth with an NAVC RealDeal highlighting a booth special or new product?

Inserted into every attendee’s document bag and distributed during check-in, the NAVC RealDeals book is compact and portable and ensures your message doesn’t get lost in the crowd. Easy to find and alphabetized by company, these coupons are a great way to bring more prospects and more business to your booth.

Reserve by November 15. (Form on page 45) NAVC Conference Advertising | Sondra Reynolds | SReynolds@NAVC.com | +1.352.244.3711 ADVERTISING & SPONSORSHIP GUIDE

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THE NAVC PASSPORT Drive extra traffic to your booth with the exclusive NAVC Passport program! Our passport includes a limited number of sponsors that attendees must visit to get your official stamp AND a special offer from your company. To qualify to win one of our big-ticket prizes, attendees must visit EVERY booth in the NAVC Passport.

DRIVING TRAFFIC TO THE EXHIBIT HALLS

Reserve by November 1.

(Form on page 46)

Tuesday...........................................Free Gas for 1 Year (Value of $2,250)

Contact Sondra Reynolds at SReynolds@NAVC.com for more details.

NAVC Conference registrants (your prospects) can win prizes daily by participating in the Passport program or by getting their badges scanned in the Exhibit Halls during morning coffee breaks.

PASSPORT PRIZES Sunday.........................................Caribbean Cruise Package for Two (2) Monday................................................NAVC Conference 2016 Package Wednesday.........................................GRAND PRIZE: 2015 Automobile (2-year lease or $10,000 cash) DAILY PRIZES Sunday.............................................iPad + $100 Apple iTunes Gift Card Monday.............................................................................Disney Package Tuesday...........................................................Universal Studios Package Wednesday..........................................Kindle + $100 Amazon Gift Card Prepare for a RUSH in Exhibit Hall during the following daily breaks: Morning Coffee Break...................................................... 9:15 – 9:55 AM Lunch.........................................................................11:45 AM – 1:45 PM Afternoon Break.................................................................3:35 – 3:55 PM

NEW PRODUCT GALLERY

Get noticed at the first veterinary conference of the year! The NAVC Conference 2015 is the perfect place to introduce your new products, because they will be seen by 16,000+ attendees (your prospects!).

With a full-color, back-lit poster in the most high-traffic areas of the NAVC Conference, what better place to launch your product than the NAVC New Product Gallery?

Not only are selected new products featured in the New Product Gallery, but they are also highlighted on NAVC.com.

Reserve by November 1.

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ADVERTISING & SPONSORSHIP GUIDE

THE OFFICIAL NAVC CONFERENCE NEWSPAPER: VETEDGE AT CONFERENCE This on-site newspaper is published Sunday, Monday and Tuesday morning during the NAVC Conference and is full of new opportunities to get your company noticed on-site.

VetEdge: At Conference will be packed with exclusive behind-the-scenes Conference highlights, stories about our speakers, featured lectures and local attractions, new product launches, exhibitor activities, coverage of nightly events and “get it here first” news about NAVC developments to be announced at Conference.

Advertising opportunities include print ads distributed in high-traffic areas throughout the Conference as well as banner ads in the digital version of the VetEdge: At Conference newspaper, distributed to all registrants.

NAVC VetEdge: At Conference 2015 Newspaper Rates, Digital Newspaper, eBlast, etc.

VetEdge Print Exclusive (includes digital newspaper eBlast) • Front Cover, Upper Right Hand Square: 2.215” x 2.125” • Front Cover, Bottom Page Banner: 9”x 1” • Quarter Page – 4C: 4.9167” x 6.375”

1 | NAVC.COM

SATURDAY/SUNDAY, JANUARY 19/20, 2014

VETEDGE AT CONFERENCE

69°

MON

20

• Third Page – 4C: 3.625” x 14” OR 11” x 4.625” • Half Page – 4C: 5.4167” x 14” OR 11” x 6.875” • Full Page – 4C: 11” x 14” • Two Page Spread: 22” x 14” VetEdge: At Conference 2015 Digital Version Daily Exclusive: Three ad sizes below • Top Banner: 600 x 78 pixels • Bottom Banner: 600 x 78 pixels • Block Banner: 193 x 128 pixels

NAVC.COM

MONDAY IN BRIEF

CHECKED-IN ATTENDEES* • Veterinarians: 6,182 • Veterinary Technicians: 1,484 • Veterinary Students: 848 • Practice Managers: 569 • Support Staff: 359 • Family and Guests: 2,341 • Exhibitors: 3,781 • Press and PR: 135 • TOTAL: 15,699

By Pam Foster Saturday night’s NAVC VetFolio launch announcement has created quite a stir here at the Conference, and we’ve been fielding lots of questions at

BIG& RICH

A GOLDEN OPPORTUNITY: Golden retrievers are needed for the Golden Retriever Lifetime Study that aims to beat cancer and other diseases. See story, page 9.

Badges are encouraged, but not required

INSIDE

WILDLIFE ARTIST Jim Wilson has been drawing the art that has appeared on NAVC posters, Proceedings and T-shirts for more than 22 years. See story, page 10.

THE GOOD STUFF

FLAT JACK IS BACK! You found him in your NAVC 2014 document bag. Now, snap photos of him in action, visit NAVC.com/Jack, log in or sign in with your Facebook username and upload your photos to Flat Jack’s Adventures. He’s been to Hong Kong, France, South Africa and Mexico – what’s next?

the NAVC VetFolio booths in the Gaylord and Marriott.

This is understandable, since VetFolio offers a fresh new approach to veterinary professional development.

Here are the top 5 questions we’ve been answering: 1. WHAT IS NAVC VETFOLIO? NAVC VetFolio takes the annual

Please turn to page 2

Sets Fire to the Status Quo

By Suzanne Smither

8:00 tonight Osceola Ballroom, Gaylord Sponsored by Bayer HealthCare

More proof that everything is BIG at the NAVC Conference 2014: Big Kenny Alphin (left) and John Rich, who make up the country duo Big & Rich, bring an “atomic bomb of music” to attendees tonight in the Osceola Ballroom at the Gaylord.

See story, page 2

Justine Lee: This ‘VetGirl’ is Moving and Shaking the Vet World

By Suzanne Smither

TM NexGard is a trademark of Merial. ©2013 Merial Limited, duluth, Ga. all rights reserved.

Nex13NaVCSIGNS (01/14).

NAVC Conference and brings it to you online, year-round, 24/7, through an affordable subscription.

Working together with industry leaders in medicine, technology, practice management, animal health research, welfare, staffing and other concerns – the NAVC created a first in the veteri-

NAVC’s New IGNITE! Program

Move over, Wonder Woman. For time-challenged veterinary professionals, it’s VetGirl who has the super powers that matter. Justine Lee, DVM, DACVECC, DABT, is the CEO and founder of VetGirl LLC, a subscription-based podcast and webinar service offering veterinary continuing education to professionals on the go.

Please turn to page 9

EXHIBIT HALL HOURS Monday: 9:00 am – 6:30 pm

ISSUE 1 NO. 2

NAVC VetFolio Q&A: A New Approach to Professional Development

DR. RICHARD LECOUTEUR, the NAVC’s Chief Veterinary Officer, brings a new vision and passion to the NAVC. See story, page 3.

* As of Sunday at 5:00 pm

RESERVATIONS DUE: DECEMBER 1 MATERIALS DUE: DECEMBER 15 ALL SIZES ARE WIDTH X HEIGHT. PRICES AVAILABLE ON P. 43.

MONDAY, JANUARY 20, 2014

Justine Lee started VetGirl because she wanted to “run and learn at the same time.” She is pictured with JP (unfortunately, the late JP), a pit bull she rescued.

What can veterinary medicine learn from Blockbuster? What do muck, grime, crime, Einstein and the science of cities have to do with the profession? How does a Veterinarian effect change in national politics?

These are just a few of the mind-stretching topics on tap Tuesday, when NAVC debuts its IGNITE! program, a daylong series of TED-like talks* interspersed with hands-on learning in breakout sessions.

TED, an acronym for Technology, Entertainment, Design, is a global set of conferences owned by a 30-year-old, private nonprofit devoted to the “multidisciplinary sharing of ideas worth spreading.” TED events address a wide range NAVC IGNITE! of topics that cover science and culture, and speakers AIMS TO GIVE must make their presenta- VETERINARIANS tions, which are limited to 18 minutes, as innovative NEW IDEAS TO and engaging as possible.

REFRAME THEIR Because TED holds its INTERACTIONS own conferences, it’s not possible to license a TED WITH CLIENTS. program in conjunction with —EDEN MYERS, DVM any other conference. So, the NAVC decided to develop its own process and IGNITE! was born.

Eden Myers, DVM, who put together the daylong session, said NAVC IGNITE! aims “to give Veterinarians new ideas to reframe their interactions with clients.” Myers, who said she was inspired by a vision of “setting fire to the status quo,” got Please turn to page 10 *The NAVC and IGNITE! are not affiliated with TED or TEDx.

Incredible.

xvp217440_NAVCNwsprAdBnr-9x1_Rsg2.indd 1

ADVERTISING & SPONSORSHIP GUIDE

Introducing prescription-only

1/18/14 10:44 AM

23

EXHIBITOR BOOTH EXTRAS Application deadline: December 1 (Form on page 42)

eBOOTH ENHANCEMENT PACKAGES Our online eBooth Enhancement options increase your visibility, ultimately increasing traffic to both your eBooth and on-site booth. In addition, they enhance your website’s search engine performance, promote your products and services 24/7 and maximize your ROI with increased exposure and interaction.

Choose from three new, low-cost eBooth Enhancement packages. You have the option of selecting up to 9 searchable keywords, product listings, press releases, videos and logo placement on the company page and Exhibit floorplan. eBooth Enhancement Packages & Pricing:

Bronze........................................................................................................................$300 5 keywords, 2 product listings, 1 press release Silver...........................................................................................................................$600 7 keywords, 5 product listings, 3 press releases, logo on company page Gold.........................................................................................................................$1,000 9 keywords, 8 product listings, 5 press releases, 1 video, logo on company page and floorplan

Sign up for these valuable eBooth Enhancements when signing your contract, or complete from on page 42.

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ADVERTISING & SPONSORSHIP GUIDE

NAVC POSTAL MAILING LIST RENTAL POLICIES AND GUIDELINES POSTAL LIST RENTAL PROCEDURES —T he opportunity to purchase the attendee mailing list is exclusive to NAVC exhibitors and sponsors.

— All list rental orders must be made in writing using the NAVC postal list rental agreement.

— The list rental cost must be paid prior to list processing.

THE FOLLOWING LIST FORMATS ARE AVAILABLE —C SV comma delimited file (delivered via e-mail) — Excel file (delivered via e-mail)

THE 2015 LIST RENTAL FEES ARE AS FOLLOWS —P re-event (available December 1): $1.00 per name — Requests may be made for the entire list, specific to attendee title (Veterinarian, Veterinary Technician, Support Staff, Practice Manager), and/or specific to state

THE FOLLOWING POLICIES HAVE BEEN ESTABLISHED FOR THE RENTAL OF THE NAVC ATTENDEE LIST. PLEASE CAREFULLY REVIEW THESE POLICIES. 1. All drafts and final versions of the NAVC attendee files and labels are the sole and exclusive property of NAVC. 2. Lists will include only attendee names and preferred mailing addresses; telephone/fax numbers and email addresses will not be released. Please note that in some cases NAVC attendees use their home address as their preferred mailing address. In these cases, their mailing record may not include their title and organization name.

5. Each list rental is for one-time use only. Lists may not be reproduced, copied, sold or used to compile a database of any kind. Violations of this policy may result in the indefinite suspension of membership list rental privileges. The Renter agrees to hold such information in strict confidence. Mailing lists must be utilized within 30 days of receipt.

6. NAVC will not provide refunds for unused portions of rented attendee lists. Unused portions of a rented attendee list may not be used for another mailing without the advance written consent of NAVC. 7. As an exhibitor, an Industry Partner receives ITN Exhibit Hall Lead Retrieval Unit. Attendee email addresses will be provided when registrant scans badge at booth. This is the only instance in which email addresses will be provided to Industry Partners.

8. As part of an educational session, Hands-On Laboratory, or NAVC Webinar sponsorship package, the sponsor will receive a one-time use attendee list specific to that event containing names and preferred mailing addresses; telephone/fax numbers and email addresses will not be included.

9. All list renters are responsible for reviewing and adhering to the NAVC attendee list rental policies and procedures.

These policies and procedures can be changed at any time without notice. NAVC shall not be responsible for any expenses incurred by a prospective list renter if its rental request is denied. Exceptions to these policies and procedures can be made only at the discretion of the NAVC chief executive officer or his/her designee.

3. Requests will be accepted only for purposes appropriate to the Veterinarian, Veterinary Technician, Support Staff, Practice Manager roles and responsibilities, and shall not be in conflict with the NAVC mission, goals and activities.

4. The NAVC attendee list cannot be rented for the purpose of publicizing employment opportunities.

ADVERTISING & SPONSORSHIP GUIDE

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Every year, the brightest, most ambitious practitioners in the veterinary world convene at the NAVC Institute for a few days of intense, uninterrupted learning.

As an NAVC Institute Sponsor, your brand can be right there with them.

BETTER CARE THROUGH PRECISION.

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ADVERTISING & SPONSORSHIP GUIDE

2015 COURSES

WHAT MAKES NAVC INSTITUTE SPONSORSHIP SO POWERFUL? —Y ou’ll reach an audience that’s committed to excellence — You can connect personally with veterinary professionals in a smaller, intimate setting

Anesthesia for Veterinarians & Veterinary Technicians

— Your company’s products and services will be seen repeatedly over multiple days

ABVP Specialty and Recertification Examination Preparation

— You’re in the spotlight with less competition in this smaller venue

Clinical Behavior Feline Medicine

SPONSORSHIP OPPORTUNITIES

Oncology, Cytology & Hematology

Core Course Sponsor $5,000 for 5-day course / $2,500 for 3-day course

Oral & Maxillofacial Surgery

Includes Logo on course signage, welcome packet insert (8.5” x 11”), course note cover, logo inclusion on course web page, free bag insert and exhibit booth with two Exhibitor badges.

Small Animal Ultrasound Soft Tissue Surgery

Exhibitor $1,500 Includes booth space in the Institute Lounge and two Exhibitor badges.

Sports Medicine & Rehabilitation

ADDITONAL SPONSORSHIP OPPORTUNITIES Availability

Cost

Deadline

Attendee Gifts

Exclusive (1)

$2,500

April 15

Bag Inserts

Nonexclusive

$350

May 6

Coffee Break Sponsor (Each day, AM and/or PM)

One per break

$1,500/break $2,500/day

May 1

Course Note Printing (Without Core Course Sponsor)

One per course

$1,500

May 1

Course WiFi Sponsor

Limited to 8

$1,500

May 1

Food Sponsor (Monday, Tuesday, and/or Thursday)

One per day

$5,000/day

May 1

Institute Lounge WiFi Sponsor

Exclusive (1)

$7,500

May 1

Room Drop (NAVC access fee–does not include product cost or hotel fee)

Limited to 4

$1,000/day

April 1

Room Key Sponsor (NAVC access fee–does not include product cost or hotel fee)

Exclusive (1)

$1,000

April 1

Wednesday Reception

Exclusive (1)

$10,000

May 1

Reserve your spot today at NAVC.com/Institute or for more information: +1.352.375.5672, Option 2 ADVERTISING & SPONSORSHIP GUIDE

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A WORLD BEYOND YOUR ORDINARY VETERINARY TRAINING COURSES A learning experience that transforms your understanding of the animal world.

NAVC Expeditions take veterinary professionals far away from everyday practice. They venture deep into the most intriguing destinations in the world, study exotic native species up close and personal and are exposed to cutting-edge veterinary practices from around the globe.

Leading veterinary experts guide the excursions, which are limited to small parties in order to ensure the most robust and rewarding experience for all participants and the most exclusive, consistent exposure for sponsors and partners.

These extraordinary journeys deliver veterinary training courses in a way that broadens perspectives on animal care and expands horizons, both personally and professionally.

NAVC Expeditions 2014 Pantanal, Brazil — September 21-29, 2014 Polar Bear 3 — October 29-November 3, 2014 NAVC Expeditions 2015 — COMING SOON! Core Course Sponsorships are available for $5,000.

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ADVERTISING & SPONSORSHIP GUIDE

PANTANAL, BRAZIL

SEPTEMBER 21-29, 2014 CE Credits: 32 Hours (RACE approval pending) Speakers: Dr. Scott Terrell, Disney’s Animal Kingdom & Dr. Carol Walton, Carol Walton Expeditions

Float in a riverboat through this breathtaking tropical wetland area to experience an encyclopedia of rare and wonderful animals, plus it’s one of the best places to interact with jaguars in the wild.

POLAR BEARS 3

OCTOBER 29–NOVEMBER 3, 2014 CE Credits: 32 Hours (RACE approval pending) • Speakers: Dr. Doug Mader & Dr. Carol Walton, Carol Walton Expeditions

Observe polar bears up close in an unforgettable “tundra buggy” experience. This adventure may also offer amazing photographic opportunities with arctic hares, ptarmigans, arctic foxes, snowy owls and other wildlife.

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Reach. Engage. Influence.

All in one place.

There’s never been a better way to reach the entire veterinary community!

Top Journals for Veterinary Teams

Latest Research & How-Tos

Moderated Discussion Forums

VetFolio Founding Partners

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ADVERTISING & SPONSORSHIP GUIDE

VetFolio Sponsors

NAVC VETFOLIO OPPORTUNITIES JOIN THE SELECT GROUP OF INDUSTRY LEADERS WHO BELIEVE IN OUR VISION In January 2014, we took the NAVC Conference experience to an online, year-round community where the entire veterinary healthcare team can access the highest quality continuing education. That community is called NAVC VetFolio.

There are a number of ways you can stand out as a supporter of the landmark NAVC VetFolio platform, reaching a growing community of veterinary professionals that currently has over 30,000 subscribers.

• NAVC VetFolio Founder, Gold or Silver sponsor • Webinar sponsor for specific presentations or an entire series • Advertiser on VetFolio.com and other related assets The NAVC VetFolio momentum is building as we add exclusive content, courses, educational partnerships and other features to this exciting venue.

With NAVC VetFolio, you can make your mark as a pioneer in the industry. Join us now!

VETFOLIO WEBINAR SPONSORSHIP OPPORTUNITIES Webinars

Clinical $3,000 plus speaker costs without CE; $5,000 plus speaker costs if CE provided

Webinars

Business $3,000 plus speaker costs without CE; $5,000 plus speaker costs if CE provided

Webinars

Vet Tech $3,000 plus speaker costs without CE; $5,000 plus speaker costs if CE provided

Webinars

Other $3,000 plus speaker costs without CE; $5,000 plus speaker costs if CE provided

VetFolio Total Traffic 2014 YTD (Apr) Total Users – 12,953 Sessions – 21,491 Page Views – 156,930 Visit Duration (avg) – 5:33 Pages/Visit (avg) – 7.30

Top Viewed Sections YTD 2014 (Apr)

VetFolio.com

CE Center – 8,979 Topics – 7,009 Start Here – 5,593 Select Plans – 3,905 Forensics – 2,366 Partners – 2,298

VetFolio Sponsors

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BECOME A VETFOLIO WEBINAR SPONSOR VetFolio webinars are a great way to reach your target audience through timely, exciting and innovative educational and informational presentations.

VetFolio has the capacity to provide 8 – 10 webinars per month.

Sponsoring a VetFolio webinar is a unique opportunity to position your organization’s representatives as thought leaders, sharing their expertise with VetFolio’s 30,000+ subscribers and other members of the veterinary profession who attend these valuable online lectures.

Our webinar-based educational topics are promoted to Veterinary professionals via: — NAVC & VetFolio Newsletters

— Sponsor logo and contact information shared on thank you slide at the end of the presentation — Attendees will be pushed into a survey at the end of the webinar Post-Webinar — Webinars will be recorded and uploaded to NAVC, VetFolio and NAVC’s YouTube channel within 48 to 72 hours after the presentation, unless previously specified — A link to the recording will be sent to all registrants with a “thank you” and also a sponsor logo and link to sponsor’s site — Survey results and other analytics pertaining to the sponsor will be packaged and provided to the sponsor within 5 days to 48–72 hours post-webinar

— Dedicated email blasts — NAVC’s social media channels

Additional Sponsorship Details

— NAVC & VetFolio websites

— Sponsored webinars and their recordings will be provided to registrants for free

NAVC VETFOLIO WEBINAR OPPORTUNITIES

— Webinar videos will also be featured in the free content available on VetFolio.com

2014 Webinar Sponsorship Agreement Webinar Sponsorship Benefits Pre-Webinar — Sponsor may choose pre-planned webinar or webinar series or create a new topic w/approval from NAVC — Sponsor or NAVC staff will select necessary # of appropriate presenters to deliver webinar materials, answer questions or provide additional support — NAVC VetFolio will host the webinar, provide technology and process registrations — Both NAVC VetFolio and the sponsor will market the webinar to their respective audiences — Sponsor recognition with logo will be included in all marketing of the webinar — Sponsor logo will be published on the webinar event landing page and on any subsequent promotional materials During Webinar — Sponsor logo with a link to the sponsors website will be included in the pre-show slides for the webinar — The webinar moderator will thank the sponsor in the open and/or closing remarks of the webinar before introducing the speaker.

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ADVERTISING & SPONSORSHIP GUIDE

— NAVC VetFolio reserves the right to convert any webinar or webinar series into complete RACE-approved CE courses available for VetFolio subscribers. The course pages will include the sponsor’s logo Content Guidelines — Webinar presentation should be non-commercial, delivering a best practice, innovation in the industry/ profession, helpful resources, tips and ideas, and solution to a problem. The content must be educational.

Selling a product or service is not allowed.

— Products in services related to the sponsor should be referred to generic terms (i.e. “An ultrasound device” rather than “Company A’s ultrasound device.”

— The webinar topic, speakers and content should be timely, relevant, and mutually agreed upon between the sponsor and NAVC VetFolio — In order to provide the best educational value, VetFolio webinar content must be specific, timely, actionable and highly relevant. *W ebinar content will be periodically reviewed by our editorial staff to ensure the content is timely and accurate.

If the content is outdated, NAVC VetFolio reserves the right to remove the content.

Sponsor Commitment

Webinar with CE

— There may only be one sponsor per webinar, unless co-sponsorship is previously agreed upon between the sponsors and NAVC VetFolio

In addition to the information above please provide the following information at least 12 weeks prior to the date of the webinar:

— The date and time must be mutually agreed upon between the sponsor and NAVC VetFolio (minimum of 8 weeks”” prior to the date is required for content development, marketing and final preparation. Longer lead-time may be necessary for webinars that will require RACE-approval for CE credit

— Presenter(s) CV

— Pre-webinar materials must be submitted at least 6 weeks** prior to the webinar date (materials for webinars that require RACE-approval for CE credit will need to be submitted at least 12 weeks prior to the webinar date) — Sponsor fees – Please refer to the fee information above for more details. (payment must be received before the broadcast) Additional Provisions — NAVC VetFolio has the final approval rights on the webinar content to ensure that it meets the educational standards of NAVC and its partners and affiliates.

— The sponsor is responsible for adhering to the timeline provided and guidelines for submission to outlined in this document – missed deadlines may result in a date change for the webinar.

— Registration will be open until the webinar begins and throughout the broadcast.

— NAVC VetFolio webinars are non-commercial forums and the direct promotion of products is prohibited.

— If the presenter has never been a speaker at an NAVC Conference, the sponsor/presenter must also provide 2 reference letters from boarded veterinary professionals — Five multiple choice questions and answers to be used as a quiz The following is due 2 weeks prior to the event date: — Final powerpoint presentation. Maximum webinar length is 60 minutes with 10-15 minutes built in for Q&A — Participate in a practice (dry run) call to learn how to navigate webinar platform and coordinate the webinar presentation — To optimize participant engagement submit an optional (but highly recommended) 2-3 polling questions that are relevant to the webinar topic — Other supporting materials agreed upon by the sponsor and NAVC VetFolio (optional) PLEASE NOTE: A presentation that is commercial in nature and does not fit with the outlined criteria will NOT be accepted until it is modified by the speaker, presenter or sponsor representative.

** Timeframes in this document are subject to change based on the mutual agreement of the sponsor and NAVC

To confirm your NAVC VetFolio webinar, please provide the following information to LPerry@NAVC.com: SPEAKER/WEBINAR SPONSOR Non-CE Webinar Please provide the following information at least 8 weeks prior to the date of the webinar: — Webinar title — Presenter(s) name, title and organization — Presenter(s) bio and headshot — A brief webinar summary, which will be used in initial promotion for the event.

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ADVERTISING & SPONSORSHIP GUIDE

WEBINAR CALENDAR Date February March

April

May

June

July

Title

Presenter

Audience

2.27.2014 Veterinary Website Vitals for Success in 2014

Pam Foster

Vets, PMs

3.25.2014 Acing the Interview 3.27.2014 Mobile Musts for Success in 2014

Aggie Kiefer Pam Foster

VTs Vets, PMs

4.1.2014 How to Make Financing Affordable to Pet Parents 4.17.2014 Dealing with Difficult People 4.24.2014 Get the Google Edge For Veterinary Practices

Brian Soares Aggie Kiefer Pam Foster

Vets, PMs VTs, PMs, Vets Vets, PMs

5.15.2014 Writing a Winning Resume 5.19.2014 Animal CSI Infomercial

Rebecca Rose Melina Merck

5.22.2014 Social Marketing: Facebooks Tips 5.29.2014 State of the Vet Tech Profession

Pam Foster Julie Legred

VTs Practice, students, legal, law enforcement, shelter Vets, PMs VTs

David Martin, DVM Pam Foster Pam Foster Julie Legred

Vets Vets, PMs Vets, PMs VTs

TBD Rebecca Rose Pam Foster

Vets VTs Vets, PMs

TBD Personal Growth: What Do You Need?

Email Marketing Topic WLDI (weLEAD)

TBD Julie Legred Pam Foster

Vets VTs Vets, PMs Vets

TBD Finding an Internship More Than a Vet Tech: Where Do you Go From Here?

Video VaVOOM! WLDI (weLEAD)

TBD TBD Julie Legred Pam Foster

Vets Students VTs Vets, PMs Vets

TBD Panel Discusion for Vet Tech Week Reviews and Referrals WLDI (weLEAD)

TBD Julie Legred Pam Foster

Vets VTs Vets, PMs Vets

TBD The Importance of Joining Professional Organizations Local Authority: Be the Go-To Expert WLDI (weLEAD)

TBD TBD Pam Foster

Vets VTs Vets, PMs Vets

TBD TBD Pam Foster

Undergrad Students VTs Vets, PMs

6.12.2014 6.18.2014 6.19.2014 6.24.2014

Preanesthesia: Only You Can Prevent – Sponsored by Zoetis 5 Free Marketing Winners Networking and the Job Search Networking and the Job Search

7.10.2014 Navigating a Salary Negotiation 7.17.2014 Navigating a Salary Negotiation 7.24.2014 Blog POWER!

August

8.7.2014 8.14.2014 8.28.2014 TBD

September 9.4.2014 9.9.2014 9.18.2014 9.24.2014 TBD October

10.9.2014 10.14–16.2014 10.23.2014 TBD

November 11.6.2014 11.13.2014 11.20.2014 TBD

December 12.4.2014 Starting Vet School 12.11.2014 Importance of Credentials for Vet Techs 12.18.2014 The Ultimate Open House Content in this calendar is subject to change.

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MULTI-MEDIA PACKAGES STRETCH YOUR BUDGET — AND VISIBILITY — WITH OUR SPONSORSHIP PACKAGES We all know that repeated advertising impressions have a cumulative effect on a person’s brand perception and decision to buy. With NAVC sponsorship packages, you’ll make a bigger impact on your customers and prospects when they see your messages and logo at multiple touch-points during our events or online experiences.

Not only that — you’ll save money when you combine sponsorships!

We’ll work with you to create customized, money-saving packages that reach your audience across a variety of communication vehicles.

Contact us to create the best sponsorship package for your marketing goals.

NAVC MULTI-MEDIA PACKAGE Digital Media Package

Price Point

(1) NAVC Connect2Care eNewsletter - Block Banner

$800

(1) NAVC VetEdge eNewsletter - Block Banner

$900

(1) VetEdge At Conference Digital Newspaper - Block Banner

$800

25,000 NAVC Run-of-Site Impressions - Skyscraper

$1,500

eBooth Enhancement - Gold

$1,000

Package Value

$5,000

Blue Multi-Media Package

Price Point

1/4 page - 4C Preliminary Program Guide

$2,500

1/4 page - 4C Official Program Guide

$2,600

VetEdge At Conference Digital Newspaper - Block Banner

$800

(1) NAVC Connect2Care eNewsletter - Bottom Banner

$1,300

50,000 Run-of-Conference Impressions - Skyscraper

$2,200

eBooth Enhancement - Silver

$600

Package Value

$10,000

BLUE MULTI-MEDIA PACKAGE VALUE ADDED OPTIONS With your blue package, you will recieve your choice of the following.

NAVC.com

# of Impressions

Program

Location

Value

Available Months

Option 1

Run-of-Program

25,000

Institute

Footer Banner

$800

March, April, May

Option 2

Run-of-Program

25,000

Expedition

Footer Banner

$900

Sept., Oct., Nov.

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ADVERTISING & SPONSORSHIP GUIDE

Get the most added value for your sponsorship with these great package options!

Green Multi-Media Package

Price Point

1/2 page - 4C Official Program Guide

$4,700

Third page - 4C VetEdge At Conference Newspaper

$4,100

(1) NAVC VetEdge eNewsletter - Block Banner

$900

50,000 Run-of-Conference Impressions - Skyscraper

$2,200

RealDeals Coupon

$2,500

eBooth Enhancement - Silver

$600

Package Value

$15,000

GREEN MULTI-MEDIA PACKAGE VALUE ADDED OPTIONS With your green package, you will recieve your choice of the following.

NAVC.com

# of Impressions

Program

Location

Value

Available Months

Option 1

Run-of-Program

25,000

ROS

Skyscraper

$1,500

Feb., March, April

Option 2

Run-of-Program

25,000

Conference

Leaderboard

$1,500

Oct., Nov., Dec.

Orange Multi-Media Package

Price Point

1/2 page - 4C Preliminary Program Guide

$4,600

Full page - 4C Official Program Guide

$6,700

Front Cover Square - VetEdge At Conference Newspaper

$5,000

(1) NAVC VetEdge eNewsletter - Top Banner

$3,000

50,000 Run-of-Conference Impressions - Skyscraper

$2,200

RealDeals Coupon

$2,500

eBooth Enhancement - Gold

$1,000

Package Value

$25,000

ORANGE MULTI-MEDIA PACKAGE VALUE ADDED OPTIONS With your orange package, you will recieve your choice of the following.

NAVC.com

# of Impressions

Program

Location

Value

Available Months

Option 1

Run-of-Site (2)

25,000

ROS

Skyscraper

$3,000

Feb., Mar., Apr.

Option 2

Run-of-Site

25,000

ROS

Leaderboard

$1,700

Feb., Mar., Apr.

AND

Run-of-Program

25,000

Conference

Skyscraper

$1,300

Oct., Nov., Dec.

Option 3

Run-of-Site

25,000

ROS

Skyscraper

$1,500

Feb., Mar., Apr.

AND

Run-of-Program

25,000

Conference

Leaderboard

$1,500

Oct., Nov., Dec.

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NAVC YEAR-ROUND PARTNERSHIP LEVELS & RULES POINTS SYSTEM NAVC Partner Points System We’re very excited to officially announce that the NAVC Conference will be moving to an “All Under One Roof” atmosphere effective February 2017 (February 4-8, Exhibits: 5-8)! Our new venue will be the Orange County Convention Center in Orlando, Florida. This move will offer an all-in-one campus setting providing more room, more flexibility and more exciting opportunities to connect and learn in one space.

Your input helped us make this decision and we know it will be a seamless transition for our industry partners as well as our conference attendees. With that in mind, we’re launching a new NAVC Partner Points System to objectively prioritize exhibit and event space. Points will be based on exhibit and sponsorship history. Companies that are part of a merger or acquisition can use the exhibit history from either company, whichever is more favorable, but not the combined history of both companies.

NAVC Partnership Levels Partnership Levels Diamond

400,000+

Platinum

250,000 – 399,000

Gold

150,000 – 299,000

Silver

50,000 – 149,000

Point Accumulations* Diamond

5 Points

Platinum

4 Points

Gold

3 Points

Silver

2 Points

Session

1 Point

For every year you have exhibited at the NAVC Conference since 2000.**

1 Point

1 point for every 10 x 10 exhibit space at Conference

1 Point

For every year you have exhibited at NAVC Institute since 2008.**

1 Point

For every year you are an Education Partner or VetFolio Founder (since 2008)

1 Point

Utilize 85% of the rooms blocked as of October 2. Must have at least 10 rooms blocked to qualify.

1 Point

Extensive equipment/supply sponsorship at NAVC Conference or Institute

2 Points

Equipment/supply sponsorship at NAVC Conference or Institute

1 Point

*Initiates with NAVC Conference 2015 unless otherwise indicated. ** Beginning in 2016, points reset if a conference is skipped.

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ADVERTISING & SPONSORSHIP GUIDE

NAVC PARTNERSHIP LEVELS

• 5 NAVC Partner Points

The NAVC Partnership Levels are based on year-round sponsorship spends (direct and indirect) related to all NAVC programs including:

•C omplimentary one-time usage of NAVC Conference

• Conference • Institute • Expeditions • VetFolio • Webinars • Publications Direct sponsorships are funds provided by Industry Partners as direct support for specific events or services for attendees. Indirect sponsorships are additional funds for events or services at NAVC programs in which an attendee benefits (eg catering, attendee bags). Advertising and exhibit booth spend are not considered sponsorship items. Industry Partners may also become a partnership level sponsor by providing the corresponding minimum sponsorship amount to reach a desired partnership level or to reach a higher partnership level. Commitment to partnership level should be confirmed by September 15th of the subsequent year.

You might be asking, what about Industry Partners that spend less than $50,000? You are very important to us as well! We look forward to working with you to create customized packages to help you achieve your internal strategic goals and objectives.

NAVC DIAMOND PARTNER BENEFITS •R ecognition as NAVC Diamond Partner during NAVC Conference and all relevant programs and events

•R ecognition as NAVC Diamond Partner on NAVC.com •S pecial recognition in Official Program Guide •A bility to renew previously sponsored items •A ccess to new sponsorship opportunities •O pportunity to sponsor half-day and full-day Industry Programs

•O pportunity to sponsor Industry Seminars •O pportunity to sponsor half-day and full-day General Program sessions

•C ompany logo included on virtual map •N AVC Diamond Partner ribbons provided for company representatives at NAVC Conference and Institute

postal mailing list

• 5 complimentary exhibitor badges with CE access •C omplimentary full color ½ page advertisement in Preliminary Program Guide (if commit prior to PPG printing deadline)

•C omplimentary leaderboard on NAVC.com (50,000 impressions)

•A bility to send one content-customized conference eBlast at $4,000 (only one sponsored eBlast distributed each day, space available on a first come, first served basis)

•C omplimentary Gold ebooth enhancement • 5 meeting rooms at no cost for 3 days • Complimentary mobile app push notification •R oom drop with $2,500 sponsorship fee waived (hotel fee and item additional)

•B eginning in 2017, access to meeting space within exhibit hall for key customer meetings

NAVC PLATINUM PARTNER BENEFITS •R ecognition as NAVC Platinum Partner during NAVC Conference and all relevant programs and events

•R ecognition as NAVC Platinum Partner on NAVC.com •S pecial recognition in Official Program Guide •R ecognition in Preliminary Program Guide (if commit prior to PPG printing deadline)

•A bility to renew previously sponsored items •A ccess to new sponsorship opportunities •O pportunity to sponsor half-day and full-day Industry Programs

•O pportunity to sponsor Industry Seminars •O pportunity to sponsor half-day and full-day General Program sessions

•N AVC Platinum Partner ribbons provided for company representatives at NAVC Conference and Institute

• 4 NAVC Partner Points •C omplimentary one-time usage of NAVC Conference postal mailing list

• 3 complimentary exhibitor badges with CE access

ADVERTISING & SPONSORSHIP GUIDE

39

•O ne full color ½ page advertisement in Preliminary Program Guide at $2000 (if commit in time meet PPG printing deadline)

•A bility to send one content-customized conference eBlast at $4000 (only one sponsored eBlast distributed each day, space available on a first come, first served basis)

•C omplimentary Silver ebooth enhancement • 3 meeting rooms at no cost for 3 days •A ccess to one mobile app push notification at $1000 •R oom drop with $1000 sponsorship fee (hotel fee and item additional)

NAVC SILVER PARTNER BENEFITS •R ecognition as NAVC Silver Partner during NAVC Conference and all relevant programs and events

•R ecognition as NAVC Silver Partner on NAVC.com •S pecial recognition in Official Program Guide •R ecognition in Preliminary Program Guide (if commit prior to PPG printing deadline)

•A bility to renew previously sponsored items •A ccess to new sponsorship opportunities •O pportunity to sponsor half-day and full-day Industry Programs

NAVC GOLD PARTNER BENEFITS

•O pportunity to sponsor Industry Seminars

•R ecognition as NAVC Gold Partner during NAVC

•O pportunity to sponsor half-day and full-day General

Conference and all relevant programs and events

•R ecognition as NAVC Gold Partner on NAVC.com •S pecial recognition in Official Program Guide •R ecognition in Preliminary Program Guide (if commit prior to PPG printing deadline)

•A bility to renew previously sponsored items

Program sessions

•N AVC Silver Partner ribbons provided for company representatives at NAVC Conference and Institute

• 2 NAVC Partner Points •O ne time usage of NAVC Conference postal mailing list at $0.75 per name

•A ccess to new sponsorship opportunities

• 1 complimentary exhibitor badge with CE access

•O pportunity to sponsor half-day and full-day Industry

• 1 meeting room at no cost for 1 day

Programs

•O pportunity to sponsor Industry Seminars •O pportunity to sponsor half-day and full-day General Program sessions

•N AVC Gold Partner ribbons provided for company representatives at NAVC Conference and Institute

•A ccess to one mobile app push notification at $4000

NAVC SESSION SPONSOR BENEFITS • 1 NAVC Partner Point •C omplimentary one time usage of session postal mailing list

• 3 NAVC Partner Points

• 1 meeting room at no cost for 1 day

•O ne time usage of NAVC Conference postal mailing list

•R ecognition by session moderators

at $0.50 per name

•R ecognition in VetEdge eNewsletter

• 2 complimentary exhibitor badges with CE access

•R ecognition in onsite Conference VetEdge newspaper

•C omplimentary Bronze ebooth enhancement

•R ecognition in Preliminary Program Guide (if commit

• 2 meeting rooms at no cost for 3 days

prior to PPG printing deadline)

•A ccess to one mobile app push notification at $2000

•R ecognition in Official Program Guide

•R oom drop with $1500 sponsorship fee (hotel fee and

•R ecognition on NAVC.com

item additional)

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ADVERTISING & SPONSORSHIP GUIDE

2015

JANUARY 17 - 21 Orlando, FL Exhibits 18 - 21

postal mailing list rental agreement form APPLICATION DEADLINE: December 1, 2014

AGREEMENT by and between the North American Veterinary Community (NAVC), a Florida not for profit organization with principal offices at 5003 SW 41st Blvd. Gainesville, FL 32608 and: ________________________________________________________________________________________________________________ Renter Date ________________________________________________________________________________________________________________ Name of Primary Contact ________________________________________________________________________________________________________________ Mailing Address ________________________________________________________________________________________________________________ State/Province Zip/Postal Code City ________________________________________________________________________________________________________________ Email Phone Fax RENTER LIST SELECTIONS:

Registration Type

Full List

Demographics All

Veterinarians

USA

Veterinary Technicians

Canada

Practice Managers

International

Students

States: All or list specific states

Support Staff

Regions: All states West or East of Mississippi

Total number of contacts: (Cost per contact = $1.00) Total amount paid: __________________

PAYMENT INFORMATION Card Type: n Visa n MasterCard n American Express n Discover ________________________________________________________________________________________________________________ Expiration Date Credit Card Number: ________________________________________________________________________________________________________________ Card Holder Name ________________________________________________________________________________________________________________ Card Holder Signature Date ________________________________________________________________________________________________________________ Total Amount Authorized Signature I have read and understand the terms and conditions of this agreement. ________________________________________________________________________________________________________________ Signature ________________________________________________________________________________________________________________ Name (please print) ________________________________________________________________________________________________________________ Date Title

RETURN COMPLETED FORM TO: Shannan Gressinger, Senior Event Operations Manager SGressinger@NAVC.com| P: +1.352.244.3722 | P: +1.352.336.6827 ADVERTISING & SPONSORSHIP GUIDE

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2015

JANUARY 17 - 21

Exhibits 18 - 21 | Orlando, FL ebooth enhancements form

APPLICATION DEADLINE: December 1, 2014 ________________________________________________________________________________________________________________ Client/Company

Date ________________________________________________________________________________________________________________ Contact ________________________________________________________________________________________________________________ Email Phone Fax ________________________________________________________________________________________________________________ Agency Send Invoice to: ________________________________________________________________________________________________________________ Purchase Order Number ________________________________________________________________________________________________________________ Name and Company ________________________________________________________________________________________________________________ Address

eBOOTH ENHANCEMENTS With three new, low-cost eBooth Enhancement packages, you have the option of selecting up to 9 searchable keywords, product listings, press releases, videos and logo placement on the company page and Exhibit floorplan. The eBooth enhancement options increase your visibility, ultimately increasing traffic to your eBooth and on-site booth, up to 2-3 times.

In addition, they enhance your search engine performance, promote your products and services 24/7 and maximize your ROI with increased exposure and interaction, and will be live from the time you sign up until after the Conference. Please contact Sondra Reynolds for a complete list of keyword options. eBOOTH ENHANCEMENT PACKAGES & PRICING n Gold - $1,000 9 keywords, 8 product listings, 5 press releases, 1 video, logo on company page and floorplan n Silver - $600 7 keywords, 5 product listings, 3 press releases, company page logo n Bronze - $300 5 keywords, 2 product listings, 1 press release

PAYMENT INFORMATION ________________________________________________________________________________________________________________ Card Holder Name ________________________________________________________________________________________________________________ Total Amount Card Type: n Visa n MasterCard n American Express n Discover ________________________________________________________________________________________________________________ Billing Address ________________________________________________________________________________________________________________ Credit Card Number: Expiration Date ________________________________________________________________________________________________________________ Client Signature Date

RETURN COMPLETED FORM TO:

Sondra Reynolds, Strategic Account Manager SReynolds@NAVC.com | F: +1.352.336.6827

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ADVERTISING & SPONSORSHIP GUIDE

2015

JANUARY 17 - 21 Orlando, FL Exhibits 18 - 21

vetedge at conference form

ADVERTISING OPTIONS – PRINT Ad Size

Dimensions

Front Cover; Upper Right Hand Square

Publication Dates, Check all that apply.

Sun

Mon

Tues Rate

2.125” x 2.125”

n

n

n

$5,000

Front Cover; Bottom Page Banner

9” x 1”

n

n

n

$7,500

Two Page Spread; with bleed*

22” x 14” (20” x 13” live area)

n

n

n

$18,800

Two Page Spread; without bleed

21” x 13”

n

n

n

$18,800

Full Page; with bleed*

11” x 14” (10” x 13” live area)

n

n

n

$8,200

Full Page; without bleed*

11” x 13”

n

n

n

$8,200

1/2 Page Vertical; with bleed*

5.4167” x 14”

n

n

n

$5,740

1/2 Page Vertical; without bleed*

4.9167” x 13”

n

n

n

$5,740

1/2 Page Horizontal; with bleed*

11” x 6.875”

n

n

n

$5,740

1/2 Page Horizontal; without bleed*

10” x 6.375”

n

n

n

$5,740

1/3 Page Vertical; with bleed*

3.625” x 14”

n

n

n

$4,025

1/3 Page Vertical; without bleed*

3.125” x 13”

n

n

n

$4,025

1/3 Page Horizontal; with bleed*

11” x 4.625”

n

n

n

$4,025

1/3 Page Horizontal; without bleed*

10” x 4.125”

n

n

n

$4,025

1/4 Page; without bleed

4.9167” x 6.375”

n

n

n

$2,800

Daily Exclusive Sponsorship

3 ad sizes below

n

n

n

$3,600

Top Banner

600 x 78 pixels

n

n

n

$2,500

Bottom Banner

600 x 78 pixels

n

n

n

$1,250

Block

193 x 128 pixels

n

n

n

$750

Total

ADVERTISING OPTIONS – DIGITAL

Space Deadline: December 1. Creative Materials Due: December 15.

Send ad materials to sreynolds@navc.com

TOTAL $

* Need .125” bleed on all sides. All ads need to be supplied as high-resolution PDF/X-1a format with crop marks, bleeds when necessary.

ADVERTISING TERMS AND CONDITIONS All advertising is subject to terms and conditions of this agreement and the rate card above. By signing this agreement, the advertiser agrees that he/she has received a copy of the current rate card, and agrees to abide by its terms. The advertiser acknowledges that any changes in the above advertising agreement must be made prior to the space reservation deadline.

Advertising materials can be produced by the magazine at no cost to the advertiser if the request is made prior to the ad copy deadline. All advertising materials created by the magazine are the property of the magazine.

I have read and understand the terms, of this agreement, and have the authority to execute same, and in doing so accept full responsibility for payment of advertising under the terms of this contract and rate cards attached. ________________________________________________________________________________________________________________ Signature ________________________________________________________________________________________________________________ Title Name (please print) ________________________________________________________________________________________________________________ Client Agency Contact Number RETURN COMPLETED FORM TO:

Sondra Reynolds, Strategic Account Manager SReynolds@NAVC.com | F: +1.352.336.6827

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2015

JANUARY 17 - 21 Orlando, FL Exhibits 18 - 21

new product gallery application form APPLICATION DEADLINE: November 1, 2014 IF APPROVED, FINAL ARTWORK MUST BE RECEIVED BY DECEMBER 15, 2014 Exhibitor Information ________________________________________________________________________________________________________________ Client/Company Date ________________________________________________________________________________________________________________ Contact: ________________________________________________________________________________________________________________ Email Phone FAX ________________________________________________________________________________________________________________ Agency SEND INVOICE FOR $2,500 TO: ________________________________________________________________________________________________________________ Purchase Order Number ________________________________________________________________________________________________________________ Name and Company: ________________________________________________________________________________________________________________ Address NEW PRODUCT DETAILS ________________________________________________________________________________________________________________ New Product Name ________________________________________________________________________________________________________________ Release Date ________________________________________________________________________________________________________________ Product Website URL ________________________________________________________________________________________________________________ Brief Product Description SELECTION CRITERIA & APPROVAL PROCESS: Selection of products/services will be based on various criteria, including innovation and impact on everyday practice. NAVC Board members and experts representing various disciplines and sectors of veterinary practice direct NAVC staff in making appropriate and representative selections. Approval for participation in the NAVC New Product Gallery is at the discretion of the North American Veterinary Community (Herein referred to as NAVC). Eligible products are considered “new” if released between July 2014 and July 2015. Notice of approval for participation in the NAVC New Product Gallery will be given no later than November 11, 2014 and details will be provided on the submission process. All cancellations must be made prior to November 15, 2014. After this date, the exhibitor will be responsible for, and hereby agrees to pay for, placement.

Approved products will be on display from Saturday, January 18 through Wednesday, January 22, 2015 in a lighted meterboard case outside the entrance of both the Gaylord and Marriott Exhibit Halls.

Exhibitor Signature:________________________________________________________ Date: _________

NAVC USE ONLY n Approved n Disapproved RETURN COMPLETED FORM TO:

Sondra Reynolds, Strategic Account Manager SReynolds@NAVC.com | F: +1.352.336.6827

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ADVERTISING & SPONSORSHIP GUIDE

Authorized Signature____________________________________ Date __________________________________________________

2015

JANUARY 17 - 21 Orlando, FL Exhibits 18 - 21

document bag/realdeals insertion order form APPLICATION DEADLINE: November 15, 2014 ARTWORK DEADLINE: December 1, 2014

________________________________________________________________________________________________________________ Client/Company Date ________________________________________________________________________________________________________________ Contact ________________________________________________________________________________________________________________ Email Phone Fax ________________________________________________________________________________________________________________ Agency SEND INVOICE TO: ________________________________________________________________________________________________________________ Purchase Order Number ________________________________________________________________________________________________________________ Name and Company ________________________________________________________________________________________________________________ Address BAG INSERT TYPE (See specs on p.18)

n RealDeals*

n Scientific Program Insert*

Sponsors $2,500 $1,000

n 3-D Super Premium*

Premium Description: _______________________________________________________________________________

n Water Bottle Premium*

$3,500 plus item $15,000 plus water bottle

*Must be approved by the NAVC in advance.

Placement of advertising in the document bags may be cancelled by an advertiser, exhibitor or sponsor for any reason up to the closing date. Sponsor will be responsible for, and hereby agrees to pay for, placements cancelled after the closing date. NAVC will not be liable for any omitted, misplaced or mispositioned advertisements or inserts. NAVC reserves the right to approve all of the contents of insert as well as the option to reject or cancel any advertisement, insert, IO, URL link or position commitment, at any time, for any reason whatsoever, even if the advertising has been published previously by NAVC. RETURN COMPLETED FORM TO:

Sondra Reynolds, Strategic Account Manager SReynolds@NAVC.com | F: +1.352.336.6827

NAVC USE ONLY n Approved n Disapproved Authorized Signature____________________________________ Date __________________________________________________

PAYMENT INFORMATION ________________________________________________________________________________________________________________ Card Holder Name ________________________________________________________________________________________________________________ Total Amount Card Type: n Visa n MasterCard n American Express n Discover ________________________________________________________________________________________________________________ Billing Address ________________________________________________________________________________________________________________ Credit Card Number: Expiration Date ________________________________________________________________________________________________________________ Card Holder Signature Date

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2015

JANUARY 17 - 21 Orlando, FL Exhibits 18 - 21

passport program insertion order form APPLICATION DEADLINE: November 1, 2014 [Note: Renewals due August 15]

________________________________________________________________________________________________________________ Client/Company Date ________________________________________________________________________________________________________________ Contact ________________________________________________________________________________________________________________ Email Phone Fax ________________________________________________________________________________________________________________ Agency SEND INVOICE TO: ________________________________________________________________________________________________________________ Purchase Order Number ________________________________________________________________________________________________________________ Name and Company ________________________________________________________________________________________________________________ Address ________________________________________________________________________________________________________________ On-site Contact Phone PASSPORT SPONSORSHIP:

Gaylord Palms Booth# _____________ ($3,500)

Marriott Booth# _____________ ($3,500)

Details: Offered to 14 exhibitors at the Gaylord and 12 at the Marriott. Attendees are required to obtain a stamp at all sponsoring booths to be eligible for the prize(s). Passport sponsors from NAVC Conference 2014 have first right of refusal.

Renewals are due by August 15, 2014.

Client Signature: __________________________________________________ Date: __________________

RETURN COMPLETED FORM TO:

Sondra Reynolds, Strategic Account Manager SReynolds@NAVC.com | F: +1.352.336.6827

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ADVERTISING & SPONSORSHIP GUIDE

2015

JANUARY 17 - 21 Orlando, FL Exhibits 18 - 21

print insertion order form

APPLICATION DEADLINE: See below ________________________________________________________________________________________________________________ Client/Company Date ________________________________________________________________________________________________________________ Contact ________________________________________________________________________________________________________________ Email Phone Fax ________________________________________________________________________________________________________________ Agency SEND INVOICE TO: ________________________________________________________________________________________________________________ Purchase Order Number ________________________________________________________________________________________________________________ Name and Company ________________________________________________________________________________________________________________ Address

NAVC Preliminary Program Guide Reservations Due: June 11, 2014 Materials Due: June 18, 2014

NAVC Official Program Guide Reservations Due: November 1, 2014 Materials Due: November 15, 2014

Full page 4C - $6,500 1/2 page 4C - $4,600 Vertical or Horizontal 1/4 page 4C - $2,450 Vertical or Horizontal Cover 2 - $8,000 Cover 3 - $7,500 Cover 4 - $8,000 Other: _________________________________

Full page 4C - $6,700 1/2 page 4C - $4,700 Vertical or Horizontal 1/4 page 4C - $2,600 Vertical or Horizontal Cover 2 - $8,200 Cover 3 - $7,700 Cover 4 - $8,200 Tab Position: $11,550 Other: __________________________________

Product: _________________________________________________________________________________________________ Position Requested: ________________________________________________________________________________________ Comments: _______________________________________________________________________________________________ Placement of advertising in an NAVC print publication may be cancelled by an advertiser for any reason up to the issue’s published ad close date. The advertiser will be responsible for, and hereby agrees to pay for, placements cancelled after the close date. The NAVC shall not be liable for any omitted, misplaced or mispositioned advertisements. Close date for the Preliminary Program Guide, June 18; Close date for Official Program Guide, November 15.

The NAVC reserves the right to approve all of the contents of advertisement as well as the option to reject or cancel any advertisement, IO, URL link, space reservation or position commitment, at any time, for any reason whatsoever, even if the advertising has been published previously by NAVC. Client Signature: __________________________________________________ Date: __________________

RETURN COMPLETED FORM TO:

Sondra Reynolds, Strategic Account Manager SReynolds@NAVC.com | P: +1.352.244.3711 | F: +1.352.336.6827

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2015

JANUARY 17 - 21

Exhibits 18 - 21 | Orlando, FL exhibitor hospitality suite & sub-block request ________________________________________________________________________________________________________________ Exhibiting Company

Date ________________________________________________________________________________________________________________ Primary Contact ________________________________________________________________________________________________________________ Address ________________________________________________________________________________________________________________ City/State Postal Code Country ________________________________________________________________________________________________________________ Email Phone Fax

ROOM BLOCK Please indicate below the number of rooms you would like to hold each night. You will receive an email confirmation confirming your request. Please review this email for accuracy.

Last day to submit all Housing Details – October 2th Wed. 1/14

Thurs.1/15

Fri. 1/16

Sat. 1/17

Sun. 1/18

Mon. 1/19

Tue. 1/20

Wed. 1/21

Thurs.1/22

Gaylord Move In

Marriott & Gaylord Move In

Show Dates

Show Dates

Show Dates

Show Dates/ Move Out After 2pm

Gaylord 10 AM Move Out

Fri. 1/23

Special Requests (ex. Upgrade/Suite):

____________________________________________________ 1st hotel choice

______________________________________________________ 2nd hotel choice

IMPORTANT DEADLINES AND POLICIES Reservations: Once your block has been approved, you will receive an email confirmation with booking instructions on how to make reservations and assign names.

Deadline to Assign Rooms: Your block must be finalized with individual guest names and details by October 2nd. Effective October 3rd, any rooms that you do not assign will be released. Name changes and/or date modifications will be accepted based on availability through Conference Direct until December 14th. Effective December 15th, you may make changes directly with the hotels based on their availability.

CANCELLATIONS (Deadline October 2nd): The last day to cancel rooms without penalty is October 2nd. Effective October 3rd until November 14th, a $30 per room processing fee will apply for each canceled reservation. Effective November 15th the following attrition policy applies.

ATTRITION (Applies November 15th): The number of rooms remaining in your requested room block as of November 15, 2014, will be considered your Final Room Block. You agree that for every reserved room in your Final Room Block that is not picked up, your company will pay to NAVC as attrition an amount equal to the total number of rooms within the final room block not picked up, on a night by night basis, multiplied by the applicable per night room rate plus applicable taxes. Final charges will be determined post conference by NAVC and billed accordingly.

This amount will be due within 30 days of billing.

Deposits: A credit card deposit equal to one night’s room and tax per room is required to make reservations within your room block. This card will not be charged immediately, however, it may be charged one night’s room and tax for EACH reservation as early as December 14th, 2014.

Please sign below and return to navc@conferencedirect.com or fax to 704-927-1439 in order to secure your rooms.

____________________________________________ Card Holder Name Card Type: n Visa

n MasterCard

n American Express

n Discover

________________________________________________________________________________________________________________ Credit Card Number Expiration Date Client Signature Date RETURN COMPLETED FORM TO: NAVC Official Housing Bureau Email: navc@conferencedirect.com

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ADVERTISING & SPONSORSHIP GUIDE

digital media advertising form APPLICATION DEADLINE: See below ________________________________________________________________________________________________________________ Client/Company

Date ________________________________________________________________________________________________________________ Contact ________________________________________________________________________________________________________________ Email Phone Fax ________________________________________________________________________________________________________________ Agency SEND INVOICE TO: ________________________________________________________________________________________________________________ Purchase Order Number ________________________________________________________________________________________________________________ Name and Company ________________________________________________________________________________________________________________ Address eNEWSLETTERS eNewsletter: n NAVC Connect2Care eNewsletter n NAVC VetEdge (for Veterinarians)

n NAVC VetEdge: Team (for Veterinary Technicians & Practice Managers) Ad Position: n Top Banner (Connect2Care: $2,500 per issue | VetEdge: $3,000 per issue)

n Middle Banner (Connect2Care: $1,800 per issue | VetEdge: $2,100 per issue)

n Bottom Banner (Connect2Care: $1,300 per issue | VetEdge: $1,500 per issue)

n Block Banner (Connect2Care: $800 per issue | VetEdge: $900 per issue) Issues Requested (by month): __________________________________________________ Issue (Monthly): *Based on availability at the time of insertion.

Rate: $ ______ per insertion $ ______ net total Digital Materials Due: 14 days prior to insertion date.

Subtotal: Rate of $ ________ x Number of insertions __________ = $________ Net Total

eBLASTS Issue (Monthly): n Banner $4,000 (available February–November) Rate: $ ______ per insertion $ ______ net total Digital Materials Due: 14 days prior to insertion date.

Subtotal: Rate of $ ________ x Number of insertions __________ = $________ Net Total NAVC.COM WEBSITE n Run-of-Site

n Run-of-Conference

n Run-of-Institute

n Run-of-Expeditions

n n n n n n

n n n n n n

n n n n n n

n n n n n n

Leaderboard (25,000)-$1,700 Leaderboard (50,000)-$3,200 Skyscraper (25,000)-$1,500 Skyscraper (50,000)-$2,700 Foot Banner (25,000)-$1,300 Foot Banner (50,000)-$2,200

Leaderboard (25,000)-$1,500 Leaderboard (50,000)-$2,700 Skyscraper (25,000)-$1,300 Skyscraper (50,000)-$2,200 Foot Banner (25,000)-$1,000 Foot Banner (50,000)-$1,700

Leaderboard (25,000)-$1,300 Leaderboard (50,000)-$2,200 Skyscraper (25,000)-$1,000 Skyscraper (50,000)-$1,700 Foot Banner (25,000)-$800 Foot Banner (50,000)-$1,200

Leaderboard (25,000)-$1,300 Leaderboard (50,000)-$2,200 Skyscraper (25,000)-$1,000 Skyscraper (50,000)-$1,700 Foot Banner (25,000)-$800 Foot Banner (50,000)-$1,200

Dates: Beginning ____/____/____ Ending ____ / ____ / ____ *Based on availability at the time of insertion.

Rate: $ ______ per insertion $ ______ net total Digital Materials Due: 7 days prior to insertion date.

Subtotal: Impressions _________ at rate per month ____________ x Number of months _____________ = _________________ TOTAL: eNewsletter SUBTOTAL _________ + eBlast SUBTOTAL _________ + Website SUBTOTAL _________ = ___________ Comments: _____________________________________________________________________________________________________ Placement of advertising on an NAVC digital platform may be cancelled by an advertiser for any reason upon thirty (30) days written notice from the advertiser to the NAVC. The advertiser will be responsible for, and hereby agrees to pay for, orders cancelled if the required time of notice is not provided. The NAVC reserves the right to approve all of the contents of advertisement as well as the option to reject or cancel any advertisement, IO, URL link, space reservation or position commitment, at any time, for any reason whatsoever, even if the advertising has been published previously by the NAVC.

Client Signature: __________________________________________________ Date: __________________ RETURN COMPLETED FORM TO:

*See relevant sections within Partner Power Guide for additional information and packages.

Sondra Reynolds, Strategic Account Manager | SReynolds@NAVC.com | P: +1.352.244.3711 | F: +1.352.336.6827 ADVERTISING & SPONSORSHIP GUIDE

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PRICE LIST Advertising – Connect2 Care eNewsletter Top Banner............................................................................................................................ $2,500 Middle Banner...................................................................................................................... $1,800 Bottom Banner..................................................................................................................... $1,300 Block Banner............................................................................................................................ $800 Advertising - VetEdge eNewsletter Top Banner............................................................................................................................ $3,000 Middle Banner...................................................................................................................... $2,100 Bottom Banner..................................................................................................................... $1,500 Block Banner............................................................................................................................ $900 Advertising – eBlast Banner Ad (February – November) Bottom Banner..................................................................................................................... $4,000 Advertising – NAVC.com Run-of-Site Leaderboard 25K............................................................................................. $1,700 Run-of-Site Leaderboard 50K............................................................................................. $3,200 Run-of-Site Skyscraper 25K................................................................................................. $1,500 Run-of-Site Skyscraper 50K................................................................................................. $2,700 Run-of-Site Footer Banner 25K........................................................................................... $1,300 Run-of-Site Footer Banner 50K........................................................................................... $2,200 Run-of-Program Conference Leaderboard 25K................................................................ $1,500 Run-of-Program Conference Leaderboard 50K................................................................ $2,700 Run-of-Program Conference Skyscraper 25K................................................................... $1,300 Run-of-Program Conference Skyscraper 50K................................................................... $2,200 Run-of-Program Conference Footer Banner 25K............................................................. $1,000 Run-of-Program Conference Footer Banner 50K............................................................. $1,700 Run-of-Program Institute Leaderboard 25K...................................................................... $1,300 Run-of-Program Institute Leaderboard 50K...................................................................... $2,200 Run-of-Program Institute Skyscraper 25K.......................................................................... $1,000 Run-of-Program Institute Skyscraper 50K.......................................................................... $1,700 Run-of-Program Institute Footer Banner 25K...................................................................... $800 Run-of-Program Institute Footer Banner 50K................................................................... $1,200 Run-of-Program Expeditions Leaderboard 25K............................................................... $1,300 Run-of-Program Expeditions Leaderboard 50K............................................................... $2,200 Run-of-Program Expeditions Skyscraper 25K................................................................... $1,000 Run-of-Program Expeditions Skyscraper 50K................................................................... $1,700 Run-of-Program Expeditions Footer Banner 25K................................................................ $800 Run-of-Program Expeditions Footer Banner 50K............................................................. $1,200 Conference – Advertising & Media Document Bag 3-D Super Premium.................................................................................. $3,500 Document Bag Insert........................................................................................................... $1,000 Elevator Screens (Marriott)...........................................................................................$2,500/day Exhibit Hall Aisle Number Signs..............................................................$1,250 each + printing Exhibit Hall Banners..................................................................................$5,500 each + printing Info Desk (2)....................................................................$8,000 Exclusive/ $5,000 Nonexclusive Meter Boards (single-sided w stand)......................................................$1,500 each + printing Meter Boards (double-sided w stand)....................................................$2,000 each + printing New Product Gallery............................................................................................................ $2,500 OFFICIAL PROGRAM GUIDE Full Page 4C.................................................................................................................... $6,700 Half page 4C................................................................................................................... $4,700 Quarter Page 4C............................................................................................................. $2,600 Cover 2............................................................................................................................. $8,200 Cover3.............................................................................................................................. $7,700 Cover 4............................................................................................................................. $8,200 Tab Position................................................................................................................... $11,550 Passport................................................................................................................................. $3,500 PRELIMINARY PROGRAM GUIDE Full Page 4C.................................................................................................................... $6,500 Half Page......................................................................................................................... $4,600 Quarter Page................................................................................................................... $2,450 Cover 2............................................................................................................................. $8,000 Cover 3............................................................................................................................. $7,500 Cover 4............................................................................................................................. $8,000 RealDeals.............................................................................................................................. $2,500 VETEDGE AT CONFERENCE 2015 DIGITAL Daily Digital Exclusive..................................................................................................... $3600 Top Banner....................................................................................................................... $2500 Bottom Banner................................................................................................................. $1300 Block Banner...................................................................................................................... $800 VETEDGE AT CONFERENCE 2015 PRINT Print Exclusive............................................................................................................... $55,000 Front Cover, Upper Right Hand Square....................................................................... $5,000 Front Cover, Bottom Page Banner............................................................................... $7,500 Two Page Spread.......................................................................................................... $18,800 Full Page 4C.................................................................................................................... $8,200 Half Page 4C................................................................................................................... $5,800 Third Page 4C................................................................................................................. $4,100 Quarter Page 4C............................................................................................................. $2,800 Water Bottle Premium..............................................................................$15,000 + water bottle Wreckers Scrollers (Gaylord)........................................................................................$2,500/day

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ADVERTISING & SPONSORSHIP GUIDE

Conference Sponsorship Activity – Fun Run......................................................................................... $25,000 - Sponsored Activity – Golf Tournament................................................................................................ $10,000 Activity – Yoga......................................................................................................................... $500 Activity – Zumba...................................................................................................................... $500 Alumni Receptions......................................................................................$25,000 plus catering Attendee Badges........................................................................................ $10,500 – Sponsored Attendee Bag................................................................................................................Sponsored Childcare (2)...............................................................................................................$15,000 each Coffee Break................................................................$45,000 Exclusive/$10,000 Nonexclusive eBooth Enhancement Gold................................................................................................ $1,000 eBooth Enhancement Silver.................................................................................................. $600 eBooth Enhancement Bronze................................................................................................ $300 Exhibit Hall Afternoon Social Event..........................................................$10,000 plus catering Evening Entertainment.................................................................................................Sponsored Hands-on Laboratory Sponsorship.................................................. Available – Contact NAVC International Delegate Scholarship................................................................................... $5,000 Lanyards.........................................................................................................................Sponsored Marriott Sunday Event........................................................................... $30,000 plus Event Cost Mobile App Exclusive.................................................................................... $40,000 Sponsored Mobile Charging Station (2)....................................................................................... $7,500 each New Product Gallery............................................................................................................ $2,500 Notepad and Pen..........................................................................................................Sponsored Passport................................................................................................................................. $3,500 Press Rooms................................................................................................... $5,500 - Sponsored Proceedings – Large Animal............................................................................................... $3,000 Proceedings – Small Animal............................................................................................. $10,000 Proceedings – Technician.................................................................................................... $5,000 Product Locator Kiosk (4) .........................................................................................$10,000 each Reception – International Delegate........................................................... $40,000 - Sponsored Room Drops..............................................................................$2,500 plus hotel and item costs Room Key Gaylord & Marriott..................................................................... $5,000 plus key cost Room Key Caribe.......................................................................................... $2,500 plus key cost Saturday Box Lunches................................................ $15,000 plus supplies (sticker for boxes) Saturday General Session................................................................................................. $15,000 Session – General Program Half Day..........................$6,300/$3,150 if sponsor pays speakers Session – General Program Full Day........................ $11,550/$5,250 if sponsor pays speakers Session – Hospital Design (3)...................................................................................$15,000 each Session – Industry Breakfast.........................................................................$3,500 plus catering Session – Industry Evening...........................................................................$3,500 plus catering Session – Industry Program Half Day..........................$6,300/$3,150 if sponsor pays speakers Session – Industry Program Full Day........................ $11,550/$5,250 if sponsor pays speakers Session – Masterclasses (52)........................$40,000 Exclusive/$4,000 series of 5/$1,000 each Session – Meet the Professor Luncheons (20)......$15,000Exclusive/$4,000 series of 5/$1,000 each Session – Specialty Program Half Day........................$6,300/$3,150 if sponsor pays speakers Session – Specialty Program Full Day...................... $11,550/$5,250 if sponsor pays speakers Session Locator Kiosk (4)..........................................................................................$10,000 each Shuttlebuses..................................................................................................................Sponsored Speaker Ready Rooms (2)................................................................................................. $10,000 Sponsor – Student Lounge..........................................................................................Sponsored Table Centerpieces @NAVC Deli (8)............................................. $5,000 per day plus printing Water Centers - 5 Gallon Jugs (24).....................................................................$200 per station Wellness Center............................................................................................................Sponsored Wireless Zone (2).......................................................................................................$30,000 each Expedition Sponsorship Core Course.......................................................................................................................... $5,000 Institute Sponsorship Core Course (5 day)............................................................................................................. $5,000 Core Course (3 day)............................................................................................................. $2,500 Attendee Gift............................................................................................................$2,500 + item Bag Insert................................................................................................................................. $350 Coffee Break......................................................................................... $1,500/break, $2,500/day Course Note Printing........................................................................................................... $1,500 Course WiFi ............................................................................................ $1,500 (one per course) Food Sponsor ...............................................................................................................$5,000/day Institute Lounge WiFi ......................................................................................................... $7,500 Room Drop (4)....................................................................$1,000/day plus hotel and item cost Room Key ...................................................................................................... $1,000 plus key cost Wednesday Reception ..................................................................................................... $10,000 Postal Mailing List Attendee Mailing List (no emails)........................................................................$1.00 per name VetFolio Sponsorship New Offerings Coming Soon Webinar Sponsorship Without CE........................................................................................................................... $3,000 With CE................................................................................................................................. $5,000

CONTACTS NAVC Industry Partner Contacts Vice President of Corporate Relations Mia Cary, DVM MCary@NAVC.com +1 336.549.9231

Strategic Account Manager Western Region Sondra Reynolds SReynolds@NAVC.com +1.352.244.3711

Director of Exhibit Operations Gail Cummings GCummings@NAVC.com +1.352.375.5672, Option 2

Strategic Account Manager Eastern Region Whitney Brockman WBrockman@NAVC.com +1.336.944.2363

Exhibit Operations Assistant Susan Harris SHarris@NAVC.com +1.352.375.5672, Option 2

THE NAVC INDUSTRY PARTNER CODE OF CONDUCT The NAVC Industry Partner Code of Conduct is simple. We expect Industry Partners to treat each other as collegial professionals with a healthy dose of respect and honesty. We hold ourselves to the same standards and commit to always doing what’s right, taking the high road and focusing on what is best for our mutual customers: Veterinarians, Technicians and Practice Managers. If a situation does arise that conflicts with our Code of Conduct, we ask that a NAVC Staff Member be contacted immediately.

The situation will be handled discretely without disrupting the event experience for our attendees.

Consequences of not adhering to the Code of Conduct include forfeiting the first right of refusal for the event in question and a deduction of NAVC Partner Points. We respect our Industry Partner colleagues and are confident that there will be no violations of this Code of Conduct.

THANK YOU TO OUR SPONSORS & PARTNERS!

Because of your support year after year, the NAVC is able to continue our mission to provide world-class continuing professional development to the global veterinary healthcare community.

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