NCCU School of Business Insights Magazine 2020-2021 by North Carolina Central University

INSIGHTS INSIGHTS

NCCU SCHOOL OF BUSINESS | INSIGHTS

2020-2021

NCCU SCHOOL OF BUSINESS MAGAZINE

A L E S S O N I N A G I L I T Y, S U P P O R T, P E R S E V E R A N C E

FEATURE

NCCU Business Launches State of the Art Cybersecurity Lab | 13 Online MBA Introduction to NC Central Graduate Programming | 20 NCCU Breaks Ground on New School of Business Building | 23

INSIGHTS

NCCU DEAN SCHOOL OF BUSINESS | INSIGHTS ANTHONY NELSON

MESSAGE FROM THE DEAN

Anthony Nelson T

he past year the world grappled with a

again acknowledged as Superior Merit Award

transition into a new way of conducting

chapter winners.

business, commerce, education, and life.

We continued to forge ahead and grow

We, like everyone, had to contend with the

corporate partnerships such as the ones with

personal and professional impact of the

Walker & Dunlop to support our new real

global pandemic, while remaining directed

estate concentration in the enhanced MBA

and focused on our goal to produce a stellar

program. This partnership not only grants

education for our business eagles. I am so

much needed resources to the program

proud of the tenacity and perseverance of our

but extends a real and measurable pipeline

students, faculty and staff who navigated this

for career entry to our graduate students

challenging year with the poise and precision

interested in pursuing commercial real

of our moniker, the Eagle.

estate. Our faculty produced publications and journals to further the inquiry of study into

Throughout the year our students

important industry matters and were often

participated in virtual conferences, case

called upon by the media to offer their insight

study competitions, student organization

as the world navigated the ever-changing

meetings, classroom instruction, interviews,

landscape.Last, but certainly not least, we

and workshops. They were able to receive

concluded the 2020-2021 academic year by

awards for dedication to community

officially breaking ground on the New School

outreach, as was acknowledged through the

of Business scheduled for completion in the

Clyde Robinson Service Award given to our

Fall of 2022. It is a great time to be a business

Hospitality and Tourism’s National Society of

eagle and as we move into future of our

Minority in Hospitality (NSMH) for their food

business school, we remain excited by what is

drive to feed families during the Thanksgiving

yet to come.

season and our Societies for Human Resource Management (SHRM) chapter which was once

INSIGHTS

Insights is a School of Business magazine that aggregates faculty, student and industry insights gathered throughout the course of the year through programming, outreach, networking, corporate partnerships, research and industry engagement. 02

DEANS MESSAGE

SOB HIGHLIGHTS

NEW FACULTY

RESEARCH JOURNALS HOUSED AT NCCU

RESEARCH

GRANT AWARDS

SCHOOL OF BUSINESS NEWS

NEW BUILDING NEWS

STUDENT ORGANIZATION NEWS

ALUMNI NEWS

STUDENT NEWS

PHILANTHROPIC NEWS

ALUMNI ENDOWED SCHOLARSHIPS AND DONATIONS

NCCU SCHOOL OF BUSINESS | INSIGHTS

Insights

INSIGHTS

NCCU SCHOOL OF BUSINESS | INSIGHTS

School of Business Highlights Spring 2021 Graduation Rate:

Enrollment: 1% Overall Enrollment Growth

DEGREES ISSUED

Driven by increase in Information Technology Program

170 total graduates from the School of Business Spring 2021

155 15

UNDERGRADUATE

New Program Information Technology Degree program introduced 3 new concentrations: Cybersecurity, Data Analytics, Information Communications and Technology

GRADUATE

Articulation Agreements and Program 3 New Articulation Agreements were executed for Information Technology, Business Administration and Accounting in order to provide a seamless transfer for transfer students.

Beta Gamma Sigma In Fall of 2020 BGS Chapter earned recognition as a Highest Honors Chapter

Two New Student Organizations In 2020-2021 NCCU introduced two new student organizations, the American Marketing Association and the Women in Cybersecurity organization

INSIGHTS

Introduced an Online MBA program in 2020 with concentrations in Marketing, Hospitality and Tourism Administration, Data Analytics

The Society for Human Resource Management (SHRM) The Society for Human Resource Management (SHRM) Student Chapter received Merit Award for the 5th consecutive year.

Added two new Concentrations to MBA Curriculum

2021 added two new concentrations to face to face and online learning opportunities in Real Estate and Wealth Management

1 Student Start Up Semi-Finalist from the Duke/NCCU Pitch Competition out of

entries from around the country– The Wright Village (Melanie Wright)

Hospitality and Tourism Administration The Department of Hospitality and Tourism Administration received Recognition for being Online Bachelors in Hospitality Management with the Highest Return on Investment

New Entrepreneurship and Economic Development Initiative led by the School of Business Innovation and entrepreneurship are at NCCU’s core and are integral to the university’s 2019-2024 Strategic Plan, “Charting a New Landscape for Student-Centered Success.” We nurture a culture of creativity, innovation and collaboration among students and faculty and the broader community to spur economic development. One example of this is the new Entrepreneurship and Economic Development Initiative led by the School of Business.

NCCU SCHOOL OF BUSINESS | INSIGHTS

New Online MBA

INSIGHTS

NEW FACULTY

Dr. Deanne CranfordWesley is Appointed As Director Cybersecurity at North Carolina Central University (NCCU)

r. Cranford-Wesley manages the Cybersecurity concentration in the School of Business, Computer Information System Program at NCCU. She directs operations in the innovative cybersecurity lab and is the advisor for the Women in Cybersecurity (Wicys) student chapter at NCCU. During her tenure at Forsyth Technical Community College, she managed 10 technical programs in the Davis iTEC Cybersecurity Center and taught in the cybersecurity program. She developed curriculum for post-secondary education as well as K-12. She also led efforts on behalf of the Center of Academic Excellence and Regional Resource Center, where one of her initiatives focuses on the K-12 cybersecurity pipeline. She has designed curriculum for K-12 programs as a consultant in the 4-year space. She is a previous member of the CyberWatch Cybersecurity Task Force. Dr. Cranford-Wesley previously worked as Department Coordinator and Associate Professor for 12 years. She currently is an executive board member for the NC TECH Association, an Executive Board member

for the NC Chamber, and a member of the Executive Board for the Colloquium of Information System Security board. Dr. Cranford-Wesley is a cybersecurity professional and has appeared as a subject matter expert on Fox8 and Time Warner News discussing innovations in cybersecurity and cyber-attacks. In August 2019, she appeared on WXI12 discussing the value of a GenCyber Girls Camp hosted by Forsyth Technical Community College. Dr. Cranford-Wesley has a vast amount of experience in curriculum design, grant writing, and program evaluation. She has a PhD in Education Leadership with a focus in Instructional Technology and is a published author of various technology related articles. Furthermore, she has obtained the following certifications throughout her career: IC3, Security+, Cisco Certified Network Professional (CCNP), Cisco Certified Network Associate (CCNA), and Cisco Certified Instructor (CCAI).

The Consortium Journal of Hospitality and Tourism Dr. Beverly Bryant, Hospitality and Tourism Founder and Professor, is the editor of the Consortium Journal of Hospitality and Tourism. The Consortium supports and facilitates research through the publication of its journal (The Consortium Journal of Hospitality and Tourism). The journal is published annually and distributed online and face to face during the Annual I-CHRIE Conference.

The Journal of Business Ecosystems (JBE) Dr. Kayvan Lavassani, Associate Professor, is the editor of Journal of Business Ecosystems (JBE) The Journal of Business Ecosystems (JBE) is established with the support of notable scholars and practitioners from around the world to address this gap. The journal follows the holistic view of the ecosystem as described by Ludwig von Bertalanffy (1968) within the General System Theory (GST). The term ecosystem in the title of the journal is presented in the plural form to illustrate the dynamic role of multiple actors, communities and multiple layers of networks in the complex and intergraded global business environment.

RESEARCH JOURNALS

Research Journals Housed at The School of Business

INSIGHTS

RESEARCH

COVID-19: Impact on Business Students’ Transition from Faceto-Face to Online Instructional Delivery Authors: Bryant, B.A., Mayo, C.R., Williams, K.M., and Colbert-Lewis, D (2021)

CCU & Faculty/Staff published an article about the impact of COVID-19 on Business Students’ Transition from Faceto-Face to Online Instructional Delivery in the Southwestern Business Administration

induced transition from online to face-toface courses. More specifically, the study addressed the following questions that were developed and structured in a Likert survey format:

Journal: Vol. 19 : Iss. 1 , Article 3.

The spread of coronavirus (COVID-19) led most educational systems to require an emergency lockdown to limit the spread of the virus. This led to the interruption of institutional operations, including the delivery of education. While some colleges and universities offered online programs and courses, in March of 2020, most institutions of higher education shifted to 100% online instruction. The shift was immediate-- a week after the recommended shutdowns of the federal government. The sudden transition from on-campus learning to distance learning was challenging for both students and faculty. The shift required specific, detailed, and intense preparation in a short amount of time. This was a challenge as some students did not have the resources to attend classes virtually. The purpose of this research was to identify and assess current challenges students faced at the beginning of the pandemic-

RQ1: What were the major educational challenges students experienced due to COVID -19 Pandemic? RQ2: As a result of the online mandate, did students feel engaged and were provided informative information? RQ3: What family issues impacted students’ educational experiences due to COVID-19? RQ4: To what extent did students experience challenges with classroom instruction? RQ5: What environmental factors impacted student success? RQ6: What was the financial impact on the student and their families due to COVID-19? The COVID-19: Impact on business Students Transition from Face to Face to Online Instructional Delivery survey results from 274 students from two institutions of higher education indicated that in general

INSIGHTS

RESEARCH

students were able to adapt to the new normal of course, delivery. Many of the students were able to complete their studies with few challenges, while some did not have the resources to access the internet. Some students indicated that they enjoyed taking online classes; they received encouragement from professors; students spent more time completing course assignments. Online courses normally dictate that the professor spends more time planning an online course and the students must spend more time completing the assignments. A few of the participants had no access to a computer, no access to library services and they had to share a computer with multiple individuals. Many of the students indicated that COVID-19 did impact their ability to stay enrolled during the semester. Ninety percent (90%) indicated they will return to school in fall 2021. Twelve percent (12%) indicated that they will not return due to the COVID-19 impact.

While students had challenges, it did not discourage their desire to attend. However, many institutions, included the ones featured in this report recognized a dip in enrollment between the Fall and Spring indicating that some students opted to take a break from studies. While most of the students reported neutral responses to the survey, they ranked university and faculty responsiveness as high. We are curious to know now that students have been in these circumstances for a year whether they fully embrace online education or if they are ready to return to face-to-face learning. Notwithstanding future circumstances that threaten to shift the delivery of instruction in the future, it will benefit schools of businesses to fully embrace online instruction such that students are guaranteed adequate instruction and seamless degree progression. FOR FULL ARTICLE: HTTPS://LNKD.IN/GGBZPJM

INSIGHTS

GRANT AWARDS

NCCU School of Business Receives $400K Knowledge Challenge Grant to study racial equity in entrepreneurship DURHAM, N.C. – The North Carolina Central University School of Business will launch an Entrepreneurship Ecosystem Research Clinic & Lab to expand the pipeline of minority entrepreneurs thanks to a fouryear, $400,000 grant from the Ewing Marion Kauffman Foundation. The clinic and lab, led by principal investigator and School of Business director of entrepreneurship Henry McKoy, Ph.D., will support entrepreneurs and communities.

creating more equitable entrepreneurial and business ecosystems across the United States, while diversifying the entrepreneurial research pipeline. The project also will launch a national database to provide a better understanding of how to spur successful, diverse entrepreneurship, specifically in the African American community. “The racial wealth gap in the U.S. and globally is growing, and more so as a result of the COVID-19 pandemic,” McKoy said.

“We see the inequalities all around us. There has never been a more important time in our society than now to create a more inclusive, diverse, and equitable economy. Entrepreneurship is a key foundation of that. These resources will allow NCCU, our students, and our faculty to be at the forefront of that intellectual and applied work, both locally and nationally.” The funding was provided through the Kauffman Foundation’s Knowledge Challenge program and is one of only 13 such grants awarded in the United States. The Kauffman Foundation is a private, nonprofit foundation that supports entrepreneurship and education nationwide to increase opportunities that allow all people to learn, to take risks, and achieve success.

The funding will support fellowships for 100 undergraduate students and 12 faculty members across different disciplines at NCCU. Student fellows will engage in important research focused on improving entrepreneurial and economic equity in Durham and across the United States. Faculty fellows will learn to integrate entrepreneurial research into their disciplines and lead a sub-group of undergraduate entrepreneurial research fellows.

INSIGHTS

Dr. Henry McKoy Workshops also will be developed to introduce additional faculty members to entrepreneurial research. In addition, 40 summer internships will afford students the opportunity to return to their hometowns and other communities to work with local governments to examine the degree of equity present in municipal entrepreneurial ecosystems.

The Knowledge Challenge is open to proposals from those conducting research in universities and other academic institutions, laboratories, companies, nonprofit organizations, and as individuals. The goal of the Knowledge Challenge is to produce tangible insights for entrepreneurs, entrepreneurship program and policy design, business leaders, and researchers.

“North Carolina Central University, the School of Business and the greater Durham community are uniquely positioned to synthesize and grow the body of knowledge in entrepreneurship research and therefore substantially spur economic growth and development during this transitional period,” said Anthony Nelson, Ph.D., dean of the NCCU School of Business. “As the economy rebounds, the support from The Ewing Marion Kauffman Foundation will present us with the tools and resources needed to ensure we are building programs that strengthen, grow and sustain diverse and scalable business opportunities for our community.”

North Carolina Central University prepares students to succeed in the global marketplace. Consistently ranked as a top Historically Black College or University and regional university in the south, NCCU offers flagship programs in the sciences, education, law, business, nursing, and the arts. Founded in 1910, NCCU remains committed to diversity in and access to higher education. Our alumni excel in a wide variety of academic and professional fields. NCCU is a constituent institution of the University North Carolina System. The university’s Strategic Plan 2019-2024, “Charting a New Landscape for Student-Center Success,” has four goals: student access and success; innovation, research, and entrepreneurship; collaboration and partnerships; and institutional sustainability. VISIT WWW.NCCU.EDU.

The Ewing Marion Kauffman Foundation’s Knowledge Challenge is a biannual program that invites proposals for research activities aimed at improving basic understanding of entrepreneurs, as well as the levers, tools, and methods that can advance entrepreneurship in the United States.

GRANT AWARDS

DIRECTOR OF ENTREPRENEURSHIP/LECTURER

INSIGHTS

GRANT AWARDS

NCCU CIS professor, Dr. Alisha Malloy Receives PwC Digital Engagement Award

nderstanding the importance of continuously improving technology curriculum in an ever-evolving cyber universe, NCCU Business, CIS Professor, Dr. Alisha Malloy, saw this award as a great opportunity to introduce students to a resource designed to enhance their tech awareness and digital fitness. The PricewaterhouseCoopers (PwC) Data Fitness App (DFA) is an industry app that has collections of information on the latest technologies, digital disruptions, and how technology impacts business strategy. The award grants $10,000 to support resources for students to be able to stay informed, engaged, and aware of digital trends.

2020 semester the students will complete a survey to determine their use and experience with PwC DFA to determine if it can be implemented in all sections of CIS 2400 and CSB 2000.

This proposal has a three-prong approach:

Finally, during the Spring 2021 semester, the Digital Technology Ambassadors will develop real-world projects for external clients; be engaged in the analysis and research of the impact of the integration of PwC DFA into the curriculum; and/or start and complete industry certifications.

First, during the Fall 2020 semester, the PwC Digital Fitness App will be piloted in one section of CIS 2400 – Fundamentals in Information Systems and CSB 2000 – Introduction to Computer Science and Business. Students will use the PwC DFA to determine their baseline Digital Fitness score. The classes will have Voice and Choice graded assignments that students will be able to select Fitness Plan and Topics to further their digital fitness and continue their lifelong learning with technology. After the Fall

Second, during the Fall 2020 semester, students in CSB 2000 and CIS 4600 – System Analysis and Design will engage in Design Thinking and Agile Methodology Training utilizing the PwC DFA and other resources. This will enable our majors and select faculty in become Digital Technology Ambassadors within the School of Business, NCCU and our community.

“Our students are always using apps, why not give them one that will not only improve their digital literacy in the class but will also make them lifelong learners with technology well after the class is over,” said Dr. Malloy.

SCHOOL OF BUSINESS NEWS

School of Business News

INSIGHTS

SCHOOL OF BUSINESS NEWS

NCCU Business Launches A State-of-the-Art Cybersecurity Lab ON OCTOBER 20, 2020, NCCU Business faculty, staff, students, alumni, administration, and corporate partners celebrated the launch of a brand-new Cybersecurity Lab. This lab is the perfect complement to a new program opportunity for students interested in pursuing a degree in Information Technology with a concentration in cybersecurity. Directly responding to the global need for increased cyber protection particularly during a time when more and more interaction and transactions are happening digitally, this program has been developed to provide the

instruction required to be significant and immediate contributors to this industry. Gartner reports that the worldwide information security market will reach $170.4 billion in 2022. There has been a 350% growth in open cybersecurity positions from 2013-2021. There is a critical call for talent to support the market needs and NCCU is ready for this important mission. “We are so grateful to have received a grant to support the construction of this lab for our students,” said Dr. Anthony Nelson, Dean NCCU Business, “this project has been a labor

SCHOOL OF BUSINESS NEWS

INSIGHTS

of love as our faculty worked tirelessly to ensure the physical structure of the lab not only has the requisite state of the art equipment necessary to help support cybersecurity education but has a curriculum that will advance the innovation and instruction needed to sustain a well versed and dynamic program.” The need to protect our networks, systems, devices, and data from cybercriminals, cyberthreats and cyberattacks has become imperative for our businesses and society as a whole. “The ever-changing and complex strategies, tools and techniques needed to mitigate security breaches and really become more proactive than reactive in regard to our security policies and practices has made the need for our cybersecurity program and cybersecurity lab essential for our students to understand, analyze, incorporate and apply these skills,” reflects Dr. Donna Grant CIS Chair. “The global need for digital protection is a call that we must answer and with the new cybersecurity lab and curriculum, our professors, industry partners and corporate leaders are ready to provide students with what they need to be viable influencers and contributors to this area,” said Dr. Yolanda B. Anderson,

Interim Provost, NCCU, “we are excited to open our Cybersecurity Lab so that our students are able to have a first-hand engagement with the technology they will utilize to solve some of the world’s most pressing security issues.” “As I learn more about the industry and acquire the skills and techniques, I need to be an immediate contributor I look forward to being able to work with my peers to create new and exciting methods to attacking cyber issues,” said Jasmine Pittman, Senior, Cybersecurity Lab Assistant.

“We truly believe that the future of cybersecurity resides within the instruction and work of the students and faculty at North Carolina Central University and with this new lab they are well positioned to answer the call,” Dr. Nelson.

INSIGHTS

SCHOOL OF BUSINESS NEWS

...THE FUTURE OF CYBERSECURITY RESIDES WITHIN THE INSTRUCTION AND WORK OF THE STUDENTS AND FACULTY AT NORTH CAROLINA CENTRAL UNIVERSITY...

INSIGHTS

SCHOOL OF BUSINESS NEWS

NCCU to Offer In-Demand Scaled Agile Framework Certification Courses Clayton Mack

DURHAM, N.C. – The Division of Extended Studies through the Office of Continuing Education and the School of Business at North Carolina Central University is sponsoring Scaled Agile training and certification. Through Scaled Agile Framework® (SAFe®), learners are exposed to core Agile and SAFe® roles, preparing students for careers as change agents, Agile professionals, and technical delivery leadership across business and technology. North Carolina Central University is partnering with EBK Syndicate, a minority owned consultant organization based in Charlotte, N.C., to provide public training offerings for individuals and organizations interested in learning about implementing SAFe® and related roles, competencies, and capabilities. SAFe® is a leading approach to doing Agile at scale, enabling businesses to rapidly produce new, high-quality, innovative, digitally enabled products and services. Knowledge of these crossdomain practices and theories are in high demand in professional services, financial services, manufacturing, healthcare, defense contractors, government agencies, and more. “We are hopeful our partnership with NCCU will not only expose more members of the HBCU community to Agile concepts and practices but also increase the diversity of Agile professionals and practitioners.”, says Ebony Burroughs, Co-founder of EBK Syndicate.

“The NCCU Office of Continuing Education seeks to launch and promote innovative programs that enhance the skills of current students and working professionals,” says Clayton Mack, Project Coordinator for the NCCU Division of Extended Studies. “We are excited to partner with EBK to offer this in-demand training opportunity,” Mack said. “The NCCU School of Business is committed to providing opportunities for students and area professionals to expand their skill set and increase their marketability. This collaboration is an impactful way to do just that” says Dr. Deirdre Guion Peoples, Director of the NCCU MBA Program. “This Scaled Agile Certification is the first in the portfolio of many professional certifications that the School of Business will sponsor,” according to Dr. Anthony Nelson, Dean of the School of Business at NCCU. “The best way to change the economic and professional landscape while encouraging life-long learning, is to offer relevant, strategic career enhancements,” says Dean Nelson. Agile courses will be offered online beginning April 24th 2021. Each two-day course covers a different knowledge domain within the Scaled Agile Framework.

INSIGHTS

NC Central University and Duke University Pitch Competition Basketball Legends and Entrepreneurial Leaders DURHAM, N.C. – Local college students and recent alumni who founded or lead growing businesses showcased their companies to investors who are committed to investing in Black-founded and Black-led businesses to compete for up to $25,000 through a new Duke University-North Carolina Central University (NCCU) program. “pitch: A Competition for Black Student-Founders” took place virtually on April 8-9, 2021. The Center for Entrepreneurship and Innovation at Duke’s Fuqua School of Business and the North Carolina Central University School of Business are co-promoters of “pitch,” in partnership with the Duke Innovation and Entrepreneurship Initiative and Resilient Ventures. The two-day event provided transformative workshops, business coaching and an opportunity for participants to pitch their businesses to interested investors. Participants heard first-hand about the successes and woes of business leadership and entrepreneurship. ”Black businesses continue to be marred with a variety of barriers that stand in the way of successful launch or sustainability,” said Anthony Nelson, dean of the NCCU School of Business. “This ‘pitch’ experience promises to provide student business founders with access to resources that will significantly enhance the opportunity for growth and development of their businesses. It is our honor and privilege to collaborate with Duke in this effort and we look forward to seeing how these businesses influence social justice and economic development.” Participants also enjoyed a fireside chat with Grant Hill, Duke University alumnus and basketball legend; Fred Whitfield, NCCU alumnus and president of the Charlotte Hornets; and Charles Whitfield co-founder

SCHOOL OF BUSINESS NEWS

INSIGHTS

SCHOOL OF BUSINESS NEWS

of Hidden Beach Records and manager of community relations for Lowes Companies Inc. The event concluded on April 9 with a keynote discussion with Rodney Sampson, executive chairman and CEO of Opportunities Hub; Karen LeVert, president of Southeast TechInventures; and Dan Roselli, co-founder of Queen City Healthtech. Beyond the possibility of prize money, “pitch” is focused on delivering a robust experience for the participating entrepreneurs, who can expect expert feedback from investors knowledgeable about their industry. Each cohort of entrepreneurs will be appropriately sized so participants can be seen and mentored during and after the competition. The participation gaps faced by Black startup funders and founders are staggering. For example, 1% of venture-backed companies have Black founders, 3% of investment partners at VC firms are Black, and fewer than

50 startups led by Black women have raised $1 million or more. “We believe business activity provides a remarkable opportunity for societal transformation,” said Bill Boulding, dean of Duke’s Fuqua School of Business. “We therefore have the responsibility of using the platform of business as a force multiplier to tackle pernicious and persistent issues of racial equity, justice, and fairness that plague society.” “pitch” supports three of the pillars of Duke’s strategic framework – empowering the boldest thinkers, forging purposeful partnerships, and engaging a global network. “pitch” is also aligned with North Carolina Central University’s commitment to creating a culture of creativity, innovation and collaboration among the broader community in order to spur economic development.

INSIGHTS

NCCU Becomes the First HBCU to welcome a Real Estate Concentration to its Master of Business Administration Degree March 11, 2021 | Durham, NC

orth Carolina Central University Master of Business Administration program has introduced a Real Estate concentration to its growing MBA course offerings. “Real estate is a central part of our daily interactions-encompassing where we live, work, shop and eat. Being able to understand this industry is not only instrumental to the foundation and sustainability of our communities but it is essential to our personal well-being and financial success,” said Dr. Anthony Nelson, Dean, NCCU School of Business, “Through the offering of a relevant and challenging real estate curriculum within our MBA program at NCCU we are able to not only provide education to support the needs of the real estate industry, but we are able to fill a much-needed diversity gap within the field itself.” Organizations like Walker & Dunlop have provided industry insight, structure, and support to ensure this program is not only relevant but is able to grant students’ access to an expansive industry network. “We are thrilled to have the opportunity to partner with North Carolina Central University. The university’s commitment and excellence in training the next generation of black leaders and developing innovative programs that provide young leaders with new career opportunities, aligns with Walker & Dunlop’s DE&I mission. We strive to make a significant impact on the professional growth

of the NCCU students and provide them new and exciting professional opportunities in commercial real estate,” commented Jason Golub, Vice President of Diversity, Equity & Inclusion at Walker & Dunlop and NCCU School of Business Board of Visitor member. Emil Malizia Professor, UNC Department of City and Regional Planning has extended his expertise and guidance to the program in concert with NCCU Department Chair, Ibrahim Salama to create a curriculum that ensure appropriate instruction and framework. North Carolina Central University (NCCU) is well positioned to build a pipeline of diverse talent ready to bring their capabilities and perspectives to a growing and more inclusive community. Through full tuition paid scholarships, fellowships, and assistantships the program looks forward to being able to attract students from all over the country. A real estate center located within the school, will be a resource for students seeking experiential opportunities and organizations that desire a platform for innovation and discovery. Within the School of Business’s fully accredited MBA program, this new concentration, available to both online and in-residence MBA students, will be the first of its kind in an HBCU Master of Business Administration Degree program.

SCHOOL OF BUSINESS NEWS

INSIGHTS

SCHOOL OF BUSINESS NEWS

Online MBA Introduced To NC Central Graduate Programming

orth Carolina Central University School of Business introduced a new Master in Business Administration (MBA) degree in fall 2020 designed to take advantage of online learning. The online option was added to NCCU’s MBA offerings in recognition of the popularity of such programs in managing coursework during the COVID-19 pandemic. “The Enhanced Online MBA was curated to meet the industry needs for leadership in critical areas: Marketing, Data Analytics, Hospitality and Tourism,” Real Estate and Wealth Management said Diedre Guion Peoples, Ph.D., interim director of the MBA Program. “We are excited to be able to offer a wider array of course offerings to a broader market of prospective industry leaders.” This curriculum will offer graduate students access to industry professionals, networks, and instructors for education in consumer behavior, healthcare marketing, brand management and strategic selling.

will increase 12.3% by 2027, reaching nearly $105.08 billion. Data analytics enables companies to identify profit potential, trends, and other pathways to success, and it applies to all areas of commerce, including technology, sports, music and entertainment. “NCCU’s online MBA was developed to advance the careers of professionals through programming that speaks to the growing needs of a variety of industries,” said Anthony Nelson, Ph.D., dean of the NCCU School of Business. “We are positioning leaders to understand their responsibility in promoting equitable practices while forwarding innovative thought and making informed business decisions.” In the field of Hospitality and Tourism, creativity and innovation has become even more essential because of Covid-19, as companies strive to ensure safety and service while providing a fun and rewarding experience for customers, according to PoJu Chen, Ph.D., chair of the Hospitality and Tourism Administration program.

Shopify Plus reports that Global B2C ecommerce sales are expected to reach $4.5 trillion by 2021. As digital marketing continues to grow, there is an increasing need for strategic planning and more targeted outreach in response to trends, technology, and analytics.

“Analysts looking forward to the postpandemic periods expect this industry segment to grow exponentially, putting professionals with the ability to lead, manage, and create in even greater demand,” Chen said.

ResearchAndMarkets.com anticipates that the global big data analytics market size

NCCU plans to add new programs, such as commercial real estate, to the online MBA as the learning platform continues to grow.

INSIGHTS

SCHOOL OF BUSINESS NEWS

NCCU Business Students Ranks high in AACSB Peregrine Comprehensive Exam

he Peregrine Test is a practical, knowledge-based exam that evaluates students on the following topics: Accounting. Finance. Business Integration and Strategy and Economics. This test is important because it gauges the competency and retention of students within prominent business courses. NCCU Business prides itself on the quality of instruction given and the aptitude of our students within these programs. NCCU Business scored +27% against other AACSB-Accredited institutions that use Peregrine. NCCU Business is ranked at an Above Average category for proficiency

overall. The school is ranked in the 97 percentiles of the selected aggregate pool for AACSB accredited institutions who completed the exam. “As an AACSB accredited institution the standard from which the School of Business must adhere is at the highest level of business instruction,” said Anthony Nelson, Dean NCCU Business School, “I’m happy that the result from the peregrine test exemplifies the exceptional quality of instruction and high capacity of our students to learn and grow."

INSIGHTS

SCHOOL OF BUSINESS NEWS

UNC and NCCU Business Students Create Symposium to Address Issues of Diversity in Business Business students from the University of North Carolina at Chapel Hill and North Carolina Central University hosted a virtual symposium titled Sustaining the Momentum of AntiRacism in Business on April 9, 2021. Students from UNC and NCCU came together to address issues surrounding inequities within corporate systems and to assess the role everyone plays in being conduits for change. Amid the backdrop of a global pandemic in 2020, the country experienced several months of social unrest. Within these months, young

people from across the globe rose in solidarity to march and protest to bring attention to systemic issues that continue to sully the lives of black and brown people. Is this awareness a mere moment or is it a sustainable movement for the country? This question is driving students to provide a platform for honest discussion and collaborative coordination with the goal of sparking a cultural awareness. As the conversations continue, real change can be made.

INSIGHTS

SCHOOL OF BUSINESS NEWS

“I am a big believer in collaborative change,” said UNC senior Jessie LaMasse, who is pursuing a double major in Business Administration and Interdisciplinary Studies, with a minor in Public Policy. “A symposium that joins our schools together against racism is a unique opportunity to see where we have all come since June 2020 and discuss where we still need to go. This is an important event to ensure that last summer’s conversations do not end, but grow and see change.” THE SYMPOSIUM INCLUDED: ▸ Keynote remarks from Lowe’s CEO Marvin Ellison regarding the responsibility of corporations to be committed to equitable practice. ▸ A fireside chat featuring two deans – UNC Kenan Flagler Dean Douglas A. Shackelford and NCCU School of Business Dean Anthony Nelson – about preparing students for entry into a diverse and evolving marketplace. ▸ A panel discussion featuring Kevin Brown, a lead manager in the Digital Divide Institute at Ernst & Young in New York; Kevin J. Clark, head of operational excellence for digital marketing at LinkedIn; Rebecca Fernandez, senior account manager for Nike; and Michelle Witherspoon, chief of operations for diversity and inclusion at CISCO. Each panelist will discuss their respective experiences regarding issues of diversity in the workplace.

“This symposium is very important, and we are happy to be in conversation and partnership with UNC business students surrounding this critical topic,” said Jordyn Martin, NCCU junior Business AdministrationMarketing major. “As I find my place in the corporate world, I look forward to learning about ways I can advocate for just and fair practices while being in an environment that recognizes my own potential and perspective.”

FOR MORE INFORMATION: PLEASE VISIT antiracisminbusiness.unc.edu

INSIGHTS

SCHOOL OF BUSINESS NEWS

NCCU School of Business Tackles Social Justice Issues with High Schoolers at the 2021 Virtual Summer Youth Business and Entrepreneurship Academy

s the world continues to revel in Covid pandemic and social justice issues, NCCU School of Business facilitated its 2nd virtual summer academy for high school students in July. The Summer Youth Business and Entrepreneurship (SYBEA) introduced 22 students from across the country to a virtual portal of self-discovery with workshops

developed to spur their innovation, aspiration, and problem-solving capabilities. “Each year we are able to welcome students to NCCU and our business program through entrepreneurial education that centers on interpersonal and technical skill building in order to spur their own business ownership

INSIGHTS

The 5-day virtual experience took students through workshops that featured social business leaders from across the country with skill building workshops in branding, finance, entrepreneurship, and leadership. The students also had the opportunity to meet with their peers to discuss what they can do to bring about solutions to societal injustices that are affecting their communities.

From presenting opportunities to liaison with School Resource Officers to mitigate school to prison to pipeline to providing financial literacy services from young people to young people, the students were able to cultivate a number of programs/organizations that could be developed to make a significant difference to their communities today. Amonte Harley, rising Senior from Henderson Collegiate High School in Henderson, NC said “My experience with the academy is something I won’t forget, I feel ready to be a leader and make some positive changes in my community. Even though it was virtual, I gained more knowledge and more love for NCCU”.

SCHOOL OF BUSINESS NEWS

aspirations,” said Keisha Williams, Director of SYBEA, “more important than the overarching charge we presented to the students to develop and present a solution to a challenge plaguing our communities, this year it was very important that we emphasized and reaffirmed the importance of their abilities to lead, act and advocate for what they know to be fair and just right from where they are today.”

INSIGHTS

SCHOOL OF BUSINESS NEWS

The Department of Hospitality and Tourism Administration: Online Bachelors in Hospitality Management with the Highest Return on Investment DURHAM, N.C.— The Department of Hospitality and Tourism Administration has another accomplishment under its belt: OnlineU has recognized the online bachelor’s degree in Hospitality Management as a high return-on-investment program for students. In the category of “Online Bachelors in Hospitality Management with the Highest Return on Investment,” NCCU was ranked No. 12 in the United States . The ranking was drawn from median postgraduate salaries of over 450,000 alumni, as listed on the U.S. Department of Education’s College Scorecard. OnlineU spokeswoman Adria Vaughan said the informational site offers college performance data to potential students based on the “proven outcomes of real alumni.”

“NCCU Hospitality and Tourism Administration alumni had an impressive 10-year ROI (return on investment), resulting in your placement among the nation’s top online schools,” Vaughan said. Po-Ju Chen, Ph.D., chair of the Hospitality and Tourism Administration Department, credits the positive ranking to the hard work of faculty, staff and students enrolled in the program. “As our program continues to grow and our online reach extends, we look forward to continuing to provide state of the art programming that prepares hospitality leaders for immediate contribution to an ever-evolving hospitality and tourism industry,” Chen said.

NEW BUILDING NEWS

NCCU Breaks Ground For New School of Business Building By Keisha Williams

Durham, NC | On June 30, 2021, North Carolina Central University broke ground on the construction of a 76,608 sq foot new School of Business building. Located on the corner of Alston and Lawson Street the building will provide an impressive gateway to North Carolina Central University’s campus. “Our new building will be a collaborative, innovative, and inspiring space that mirrors that of some of the most respected and leading organizations in the world,” said Dr. Anthony Nelson, Dean of NCCU’s School of

Business. “We want to prepare students for what to expect both in skillset and workplace environment.” The building will include a new culinary lab and dining room to support the Hospitality and Tourism department allowing for more practical application to students’ hospitality instruction. There will be 600 sq feet of business incubator space to support the cultivation of student businesses and promote their entrepreneurial aspirations. The building will also include a trading room to allow for practical application of financial

NEW BUILDING NEWS

New Building News

INSIGHTS

NEW BUILDING NEWS

INSIGHTS

management programs, an innovation lab to give space for technological advancements, and a behavioral research lab with a focus study room to give students and professional development coordinators access to experiential instruction. With executive conference rooms, there will be state-of-the-art facilities to host distinguished guests, board of visitors, corporate partners, and academic colleagues; along with a 200-seat auditorium available to host lectures, workshops, classes, and special series events. With a commitment to continued community outreach and student development, this building will house services that will provide financial counseling and workshops through the Peggy Ward Financial Literacy Center, a Volunteer Income Tax Assistance for low-

income residents, a Cyber Security Lab for High School and community training programs, a Real Estate Center to support community service learning projects for our graduate students and a Center for Entrepreneurship and Economic Development to provide technical assistance to small businesses. “I look forward to being able to enter into the new school of business by my Senior year,” said Jaden Pledger, Junior, Business AdminMarketing major. “This new building will set a precedent and a standard for us to always strive for excellence in the corporate world and in the classroom.” The new School of Business building is scheduled to be completed in 2022.

INSIGHTS

NCCU Alumni Names Dean’s Office in new School of Business Building for Former Professor

CCU alumni Cornell Slade (Business, ’75) and Bess Slade (Sociology, 75) of Wilmington, N.C., made a $100,000 gift to the School of Business in honor of retired faculty member Randal M. Rogers. The gift calls for the dean’s’ office in the new School of Business to be named in Rogers’ honor. Cornell Slade is a member of the School of Business Board of Visitors. He and his wife have been generous contributors as well as active volunteers supporting the growth and develop of programs at NCCU. The Slades recall their former professor as a “respected instructor.” “He was a presence on campus,” Cornell Slade explained. “I recall seeing him walk around interacting with students. He was a good person just to talk to, even in an informal setting. He showed us how to be successful yet approachable.” The couple’s contribution ensures that the business school will have additional resources as it becomes a state-of-the-art institution.

“We need to have students leave our campus confident that they can compete with the best,” Cornell Slade said. “They must be willing to venture out to seek new opportunities and learn how and be willing to move mountains.” The Slades have achieved success as owners of Best Egg, supplier of the egg products served in McDonald restaurants. Cornell Slade is also a partner in 5B Capital LLC. Rogers is triple Eagle, having received a bachelor’s degree in commerce in 1962, a master’s in business administration in 1968, and a law degree in 1972. He lives in Durham with his wife Gracie, NCCU Class of 1967. “I always want to have an impact, not make an impression,” Cornell Slade said. “I want future students to go into the world with a desire to cause change. I want them to challenge the status quo. I don’t really care if they know who I am. But I want them to build confidence in themselves and pride in their educational heritage.”

NEW BUILDING NEWS

INSIGHTS

NEW BUILDING NEWS

Longstanding relationship between NCCU School of Business and Cisco spurs New Opportunities in Cyber Education DURHAM, N.C. – Cisco is extending its decade-long support of technology education at North Carolina Central University School of Business by helping to develop a new cybersecurity certificate program for the university.

“Our recent contribution to NCCU’s cybersecurity program is a testament to our commitment and drive to assist HBCUs,” said Michelle Witherspoon, Chief of Operations, People, Culture, Cisco Security & Trust Organization.

Cisco has provided $230,000 over the last year in support of scholarships, development of a cybersecurity lab, and assistance in creating a new cybersecurity minor. The certificate program now coming Online will be open to business students and the wider community.

“NCCU is one of several HBCUs that Cisco’s Security and Trust organization directly targets through its university program to create and foster an ongoing pipeline of students to professional hires.”

School of Business dean Anthony Nelson, Ph.D., praised Cisco for its ongoing support of student education, as well as its opportunities for employment for Eagle graduates. “We truly appreciate the relationship we have continued to maintain with Cisco throughout the years,” Nelson said. “The attention they have to areas that directly support innovation and student development has been a central driver to the quality of education we provide.” The School of Business opened its cybersecurity lab on Oct. 20, 2020. A Cisco networking lab has also been established with help from the multinational technology firm.

Cybersecurity is an ever-involving industry that addresses online threats from cybercriminals and other sources that may disrupt companies as well as communities. “We are forever grateful for Cisco’s commitment to technology education,” said Donna Grant, Ph.D., chair of the Information Technology division at NCCU’s School of Business. “Through this relationship we are able to marry scholarly engagement with real world impact. Our students are well prepared to enter into their respective careers adept and ready to contribute.”

STUDENT ORGANIZATION NEWS

Student Organization News

INSIGHTS

STUDENT ORGANIZATION NEWS

NCCU Business Beta Gamma Sigma Received Highest Honors Chapter

CCU Beta Gama Sigma (BGS) academic honor society at North Carolina Central University School of business has received the Highest Honors Chapter award for 2019-2020. BGS is the highest recognition a business student can receive from an Association to Advance Collegiate Schools of Business (AACSB) International. The purpose of Beta Gamma Sigma is to encourage and honor academic achievement in the study of business and to foster personal and professional excellence among its members. The BGS Global Headquarters Staff and the Board of Governors have recognized the NCCU School of Business chapter on their hard work and dedication to Beta Gamma Sigma. Qualifying for this recognition is indicative of a campus where academic excellence is highly valued, and where

chapter officers work diligently to enhance Beta Gamma Sigma’s statue on campus. This recognition will be prominently displayed on the BGS website, at BGS events, and in publications like the Recognition of Excellence program (which is distributed at AACSB’s International Conference & Meeting and other AACSB events). “As an AASCB accredited institution Beta Gamma Sigma is one of our most valued honor associations,” said Dr. Anthony Nelson, Dean School of Business, “Time and time again our students have proven that an NCCU Business education and BGS association will provide them with the toolkit, network and opportunity to be immediate contributors to the global landscape. Congratulations to the entire BGS membership team for this welldeserved recognition.”

INSIGHTS

STUDENT ORGANIZATION NEWS

North Carolina Central University Chapter Receives Merit Award from SHRM for the 5th consecutive Year

HRM (the Society for Human Resource Management) awarded a 2020-2021 Chapter Merit Award designation to the North Carolina Central University School of Business SHRM student chapter for providing superior growth and development opportunities to its student members. The SHRM Student Chapter Merit Award program encourages the development of more effective student chapters and distinguishes outstanding activities and projects. Chapters are recognized based on operations, chapter programming and professional development of members, support of the human resource profession, and SHRM engagement. “The members of our SHRM student chapters represent the next generation of HR leaders, and it’s critical to highlight the instrumental role they play in SHRM’s success,” said Johnny C. Taylor, Jr., SHRM-SCP, SHRM president and CEO. “The hard work of the North Carolina Central University School of Business shows the future of the profession is, indeed, in good hands. I applaud their accomplishments and ability to foster innovative programming,

development and interest in HR as we navigate changing workplaces.” SHRM student chapters have the opportunity to earn an award based on the number of activities they complete during the merit award cycle, the most recent one of which lasted from May 1, 2020, to April 30, 2021. Media: Contact Mallory Flynn at Mallory. Flynn@shrm.org and 703-535.6082 ABOUT SHRM SHRM, the Society for Human Resource Management, creates better workplaces where employers and employees thrive together. As the voice of all things work, workers and the workplace, SHRM is the foremost expert, convener and thought leader on issues impacting today’s evolving workplaces. With 300,000+ HR and business executive members in 165 countries, SHRM impacts the lives of more than 115 million workers and families globally. Learn more at SHRM.org and on Twitter @SHRM.

Alumni News

INSIGHTS

ALUMNI NEWS

ongratulations to NCCU Class of 2000 alumna Kevonne Holloway, was recently announced the Managing Director, Global Education, Reference and Continuity (ERC) at Elsevier, a global leader in information and analytics that helps researchers and healthcare professionals' advance science and improve health outcomes for the benefit of society. The ERC team publishes content for Elsevier’s books, eBooks, and digital solutions. In her new role, Kevonne will lead a team of more than 300 employees in creating, commissioning, and delivering high quality content through all pre-publication stages for customers in clinical, education and science settings. The content produced by the ERC team provides the foundation for nursing and medical school education. It is often sought by healthcare educators and is widely used

by practicing clinicians and researchers worldwide. Kevonne’s leadership will ensure the ERC team upholds the highest standards of quality and integrity to ensure value to our customers. “I am both honored and humbled to lead Elsevier’s incredibly talented Global Education, Reference and Continuity team in this important work,” said Holloway. “We will continue to provide best-in-class content for our customers, and I look forward to expanding Elsevier’s digital solutions to further enhance their experience.” Kevonne will also continue acting as a leading member and decisive voice on Elsevier’s Race and Ethnicity Task Force, which is committed to eradicating racial bias from healthcare.

ALUMNI NEWS

Kevonne Holloway (’00) Appointed Managing Director, Global Education, Reference and Continuity (ERC) at Elsevier

INSIGHTS

ALUMNI NEWS

HR Alumnus Drake Dais (’20) Passes SHRMCP Professional Certification Exam Drake Dais (HRM, Spring 2020) passed the SHRMCP exam and has earned the SHRM-CP Professional Certification. Exam application for new graduates considers degree completion, degree granting institution SHRM academic alignment and 500 hours of work experience inclusive of internships. While at NCCU, Drake completed HR internships with Lenovo and JPMorgan Chase & Co. She was the 2019 student SHRM Chapter President and was a member of the 2019 and 2020 Carolinas SHRM Case Competition winning NCCU Teams. She is also a member of Beta Gamma Sigma. Currently, she is an HR Analyst in the 2020 HR Analyst Development Program with JPMorgan Chase & Co.

ALUMNI NEWS

Calesha Lucas (’19) Secures a Role as a SEM analyst with Markle, Inc. Calesha Lucas graduated from UNCG with a Master’s in Business Administration and a concentration in Marketing in 2021 and has secured a job at Merkle Inc. as a SEM Analyst.

INSIGHTS

ALUMNI NEWS

Iris L. Hudson (71) School of Business alumnus, was recently re-appointed to the Pamlico Community College (PCC) Board of Trustees by NC Governor Roy Cooper. Iris is deeply honored to serve a second term on PCC’s Trustee Board, where she was selected as Chairperson of the Personnel Committee and a member of the Policy Committee. PCC is currently ranked Number 1 nationwide for student educational outcomes from WalletHub. In addition, PCC was recently ranked Number 2 as the best community college in America by Smart Asset. This national finance technology company used U.S. Department of Education data for more than 800 community colleges across the USA for its publication, Best Community Colleges in America- 2021 Edition. Iris is a retired Associate Director from the Department of Homeland Security Audit Liaison Office and Inspectors General Offices in Washington, DC. She is a life member of the NCCU National Alumni Association and continues to be a member of the NCCU-DC Metro Alumni Chapter. Iris is also a caregiver to her loving Mother on the coast of NC, a mentor and an active member in church and community affairs. Iris says her retirement has been both busy and rewarding.

ALUMNI NEWS

Iris L. Hudson (‘71) recently reappointed to the Pamlico Community College (PCC) Board of Trustees

INSIGHTS

STUDENT NEWS

Student News

STUDENT NEWS

NCCU Business Students Wins First Place in the SFE&PD Student Ambassador Stock Competition

rom February through April 30, 2021, the Society for Financial Education & Professional Development, Inc. (SFE&PD) facilitated a Stock Market Competition. Each school began with $10,000 in virtual cash to purchase stock. The school that had the most aggregate dollar gain for all stocks purchases would be declared the first-place winner. Student Ambassadors at North Carolina Central University (NCCU) won the 1st place prize of $1000, Bennett College won the 2nd place prize of $750, and Medgar Evers College won the 3rd place prize of $500.

“The fact that there were a few other schools participating in the stock competition is what really made it interesting for me,” said Akinleye. “Prior to selecting our stocks, my team and I took a brief look at past trends of how said stock was performing (technical analysis). This included keeping up to date with current events and world news. I noticed certain dips and spikes throughout the competition and tried to pinpoint what drove the market at whatever time. Hopefully the SFE&PD Ambassador Program will provide more opportunities like such for students to advance their skill set.”

Achieving the largest stock gain, Business Administration - Financial Analytics majors Ambrose Bond and Onaopemipo Akinleye took home the top prize of $1,000.

“We are pleased that our Student Ambassadors, who have done a great job teaching their peers about financial literacy this year, have shown they not only understand how the stock market works, but they also how to find stocks that produce good yields,” said Ted Daniels, SFE&PD’s Founder and President. “Congratulations to North Carolina Central University, Bennett College and Medgar Evers College for a job well done!”

“NCCU School of Business taught me and all of the Finance students, well in stock evaluation and portfolio building so when we participate in competitions like this and join Corporate America after graduating, we can thrive,” said Bond, Graduating Senior, Financial Analytics and SFE&PD Student Ambassador. Dr. Kofi Amoateng, Financial Analytics Professor reflects that “opportunities such as the ones presented by SFE&PD allows students the opportunity to participate in valued practical application to the instruction they have received through our business program.”

ABOUT The Society for Financial Education & Professional Development, Inc. (SFE&PD) is a financial literacy and professional development organization that believes financial knowledge and professional expertise contribute to a stronger economy and society.

INSIGHTS

STUDENT NEWS

By: Sativa Temple

Durham, NC, January 29, 2021 — The Department of Hospitality and Tourism Administration is proud to recognize, Imani Sharpe recipient of the Triangle Area Hotel Motel Association (TAHMA) Scholarship. The TAHMA Scholarship is given to one candidate that is enrolled in a culinary or hospitality program, has at least 3.0 GPA, and is enthusiastic to become a part of the hospitality or culinary industry. Ms. Sharpe met all requirements, while also submitting a letter of recommendation and an essay. WHEN SHARPE WAS ASKED HOW SHE FEELS RECEIVING THIS HONOR, SHE SAID: “To have had the honor of being the recipient of the TAHMA scholarship means everything to me, it is such a proud moment for me to be recognized by an organization that is in my field. When first entered the virtual meeting to receive the award, I was in shock at who all was on the Zoom, and I must admit was a little intimidated because of the number of presidents and heads of departments of wellknown companies all there to recognize me. Now that I’ve received the scholarship, I can continue to keep working on my career goals and am able to continue tapping into that potential that they all saw.” Dr. Po-Ju Chen, Hospitality and Tourism department chair, is in agreement with TAHMA’s decision, “It is because of Imani’s determination and hard work in pursuing excellence to earn the recognition from the Triangle Area Hotel Motel Association. We cannot express our sincere appreciate for the TAHMA’s support to hospitality education in supporting students like Ms. Sharpe, to continue pursuing their dreams as the future leaders of hospitality and tourism industry.”

STUDENT NEWS

Recognizing Tahma Scholarship Recipient: Imani Sharpe

INSIGHTS

PHILANTHROPIC NEWS

Family Fare Convenience Stores Establishes $25,000 Endowed Entrepreneurship Program Fund at NCCU By Ayana Hernandez Posted December 18, 2020, 3:14PM

amily Fare’s Shared Purpose Initiative has created and fully endowed an Entrepreneurship Endowment at North Carolina Central University (NCCU)’s School of Business. After years of planning and collaborating with NCCU leaders, Dr. Lee Barnes, president of Family Fare, Jeff Mercer, Business Consultant for Family Fare and Jay Harris, owner of Harris Beverages recently presented the gift

to Johnson O. Akinleye, Ph.D., chancellor of NCCU and the NCCU School of Business and Division of Institutional Advancement teams. The gift establishes the Family Fare Endowed Entrepreneurship Program Fund and will be matched with a Title III federal grant for a total impact of $50,000. Akinleye expressed his gratitude: “I am thankful that local companies like Family Fare and Harris Beverages give back to the

PHOTO (Pictured L-R): Mr. Joey Nelson, Triangle Regional Representative, U.S. Senator Thom Tillis Office; Mr. Jay Harris, President, Harris Wholesale; Dr. Lee Barnes, President and CEO, Family Fare; Dr. Johnson O. Akinleye, Chancellor, North Carolina Central University; Mr. Jeff Mercer, NCCU Alumnus ‘79, Regional Manager and Business Consultant, Family Fare; Dr. Anthony Nelson, Dean, North Carolina Central University School of Business; and Dr. Gia Soublet, Vice Chancellor for Institutional Advancement, North Carolina Central University.

INSIGHTS

PHILANTHROPIC NEWS

communities in which they serve. With this gift, North Carolina Central University will nurture future entrepreneurs who continue the legacy of our graduates who lead businesses in the Triangle region and across the state of North Carolina.” Anthony Nelson, Ph.D., dean of the NCCU School of Business was equally elated to receive the gift. “We are extremely grateful for the partnership with Family Fare. The School of Business prepares students by emphasizing the key ingredients for success in today’s future business leaders. These ingredients include entrepreneurial thinking, and this endowment helps us to further our mission.” Jeff Mercer, a member of NCCU’s Board of Visitors, revealed that “North Carolina Central University provided me a foundation that I have utilized in my business endeavors. I want to give back with not only my time on the

board, but in a financially recognizable way for helping students understand and appreciate entrepreneurship.” The funding will be used to establish an Innovation and Entrepreneurship Hub that will serve as a co-working space and training ground for NCCU students interested in launching entrepreneurial ventures. Family Fare Convenience Stores is headquartered in Durham, N.C., and has over 100 locations throughout North Carolina and Virginia. Harris Beverages is the premier distributor of beverages to stores in an eight-county area in central North Carolina and Durham’s only locally owned and operated beverage wholesaler.

INSIGHTS

40 2020-2021

Career Placements

ALUMNI NEWS

Career Placements ACCOUNTING

BUSINESS ADMINISTRATION

INFORMATION TECHNOLOGY

HOSPITALITY AND TOURISM

Genesis George

Deloitte

Anissa Alston

Myers & Stauffera

Mboma Cheba

JPMorgan Chase

Jasmine Norwood

Deloitte Consulting

Olamide Iranloye

Wells Fargo

Stacey Biles

Deloitte

Jaron Allen

LPL Financial

Malcolm Brown

Elanco US

Ja'Marr Daye

Project Destined

Christopher Manigault

Belk

Jarrad Mcdowell

Amazon

Emily Pena

Quicken Loans

David Pendergrass

Food Lion

Carlessia Streater

Fedex Ground

Derreck Williams

Walmart

Traniece Wilson

Resveralife

Alexis Gainey

HubSpot

Ambrose Bond

Deloitte

Angela Brooks

Duke

Zaniya Caine

Cisco

Madison Carter

Emergeortho

Colby Muldrow

New Life Community Center

Lauren Featherson

Bath and Body Works

Jasmine Garner

Zales

Michael Harris

US Army

Hollan Strepay

Amazon.com

Jadah Jessup

TheTyEdge, Inc.

Barry Link

Bluebirdbio

Nijil Persaud

Environmental Protection Agency

Taishai Campbell

Marshalls

Tamia Marrow

BlackRock

Dallas Thompson

Target

Christopher Godwin

IQVIA

Jacobia Johnson

Capital One

Dorissa Lewis

Wells Fargo

Shondel Conley

Maggiano's Little Italy

Cheryl Harris

Bailey's Plumbing

Heather Leonard

Burlington Beer Works

Destiny Wilkins

Spherion

INSIGHTS

Hospitality and Tourism Administration receives donations from alumni and industry partners Alumni Endowed Scholarship On December 30, 2020 Amanda Wells Rodgers, ( a 2006 Alumnus of the Hospitality and Tourism Department) and her husband Andy established a $50,000.00 endowed scholarship for the Hospitality and Tourism Department.

Book Donation

The Criteria for Scholarship Recipients include:

During his long and well accomplished career, he has managed two historic, university-owned hotels, worked at a four-star desert resort, served as director of operations at a regional hotel chain, opened two golf and country clubs, and worked in golf course development.

Recipients must be a student in the Hospitality and Tourism major enrolled at NCCU in good standing in the NCCU School of Business. Preference will be given to incoming freshman or transfer students from Alamance, Chatham, or Durham Counties in North Carolina. Recipients must have a 3.0 or higher GPA and maintain a 3.0 to be considered for renewal. and Recipients must demonstrate financial need, as determined by the Office of Student Financial Aid.

Ed Rehkopf is a graduate of the U.S. Military Academy and received a Master degree in hospitality management from Cornell’s School of Hotel Administration.

Understanding the importance of hospitality education, he had donated an assortment of books, journal writing, articles, training books and a variety of infographics relating to information topics in the hospitality industry.

ALUMNI ENDOWED SCHOLARSHIPS AND DONATIONS

INSIGHTS

NCCU SCHOOL OF BUSINESS | INSIGHTS

Remaining Naming Opportunities 10 M School of Business 5M Buiding Naming 3M Center for Entrepreneurship & Economic Development 2M Graduate School 1 M Auditorium Lobby Trading Room CIS/CSB Garden Amphitheater 750K Culinary Lab 500K Center for Student Success

150K Behavioral Research Lab 100K CIS/CSB Classroom MBA Lounge CIS/CSB 75K Associate Dean 50K Dry Storage Walk-in Freezer Walk-in Cooler 30K Director of Student Services Director of Student Pro Development

Network Security Lab

Faculty Office

Dining

Faculty Office

Hospitality and Tourism Program

Faculty Office

Computer Science & Business Program

Director of Grad Programs

Business Admin Program 250K Plaza

Office Office Space Director Marketing/Comm

INSIGHTS

Jalisha Pone Director of Development/ School of Business  jpone3@NCCU.EDU  919-530-5368

NCCU SCHOOL OF BUSINESS | INSIGHTS

NAMING OPPORTUNITIES ARE STILL AVAILABLE FOR MORE INFORMATION PLEASE CONTACT

INSIGHTS

NCCU SCHOOL OF BUSINESS | INSIGHTS

1801 FAYETTEVILLE STREET 221 C.T. WILLIS BUILDING DURHAM, NC 27707 FOR MORE INFO CONTACT 919.530.6458 | BUSINESS@NCCU.EDU | NCCU.EDU/BUSINESS FOLLOW US     

NCCU School of Business Insights Magazine 2020-2021

Articles inside

NEW FACULTY

SCHOOL OF BUSINESS NEWS

STUDENT ORGANIZATION NEWS

SOB HIGHLIGHTS

RESEARCH

GRANT AWARDS

ALUMNI NEWS