THE BUSINESS OF DAIRY as big search engines like Google favor content that is consistent. Search engines believe that consistent information and messaging help build consumer trust. Most directory listings allow your business to post photos, in addition to your hours of operation, phone number, website and other important data to provide potential customers with more information about your business. Companies will also be able to include keywords or keyword topics that can help direct customers to your site. Most of the time, customers don’t search for a specific business name. They search for a service or product they need. A good digital strategy can help ensure that when a potential customer searches for a product or service that you provide, your business shows up in that search. And, the dashboard also provides important, relevant reporting metrics that companies can access whenever they want to. It allows your company to see how customers are finding you online, what keywords drove them to your site and how many phone calls were made from that search? All of this is valuable information for your marketing department to determine where to spend online ad dollars.
BE RESPONSIVE
In addition to metrics that show how visible your company is online, Directory Listings Management also allows you to manage your reviews from the dashboard. If a customer has a question about your business or a product, you will be able to respond to that question in real time. You can track your total number of reviews and overall SEO rankings, viewing an evolution of that ranking over time. Listings Management is not a “set it and forget it” process. Stay engaged with your online brand to ensure that you’re being found. Inaccurate listings lead to missed opportunities and loss of trust. Are you willing to lose business from someone who is looking for a product you offer today? Make sure you’re visible where customers are looking. Get found and make a great impression using the most up-to-date digital strategy today. Steve Guglielmo is the content director for Northeast Dairy Media.
Stewart’s Receives Place on Historic Business Preservation Registry
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ongratulations to Stewart’s Shops, which has been put on the New York State Historic Business Preservation Registry. Both New York State Sen. Jim Tedisco and New York State Assemblywoman Mary Beth Walsh nominated Stewart’s for this honor. The company’s president, Gary Dake, accepted an official citation commemorating Stewart’s spot on the registry, which was presented by both Tedisco and Walsh. The ceremony was held at the site of the very first Stewart’s Shop in Ballston Spa, New York, to commemorate the occasion. “Stewart’s Shops are more than just stores. They are community centers and truly deserving of
statewide recognition and induction into the New York State Historic Business Preservation Registry,” said Tedisco. Walsh added, I’m very excited to have had the opportunity to nominate and now recognize Stewart’s Shops for their incredible presence in the Capital Regional and beyond.” The New York State Office of Parks, Recreation & Historic Preservation created the registry in 2020, at a time when many businesses were facing new and unique challenges. The goal is to highlight businesses that have stood the test of time and have contributed to their communities’ history. Elected officials, like the governor, lieutenant
governor of members of the state Senate and Assembly can submit nominations. Stewart’s has been in business for 77 years and has supported and served the communities where its shops are located in significant ways. In 2022, the company has a goal of donating over $8 million to nonprofit organizations in its market area. In addition, its Holiday Match program has contributed over $34 million to thousands or organizations since its inception. NED Magazine | Third Quarter 2022 • 47
