ideas creating value
Marketing is the set of coordinated processes for creating, communicating and delivering value. (Philip Kotler)
negrini+varetto helps companies, organizations and brands to communicate their value. A value of relationships and a book value. A value for today, but also a promise for the future. negrini+varetto was established in Carpi in 1989 as an advertising agency and has developed an extensive experience in business communication: Advertising, Corporate Identity, Branding, Corporate Communication, Press Office, I.R., Events e Social Media.. We are a team of qualified professionals with a steady background and experience in many business sectors: industry, large-scale distribution, services and institutional organizations. negrini+varetto operates from offices in Carpi (MO) and Pisogne (BS). We also collaborate with the art director Gigi Barcella: in these cases our works are signed by negrini+varetto+barcella.
Strategy. The value of the decision. Before starting, decide where you want to go.
Before thinking the creativity, negrini+varetto studies an accurate communication strategy. Starting from the analysis, we fix the targets, we plan and calibrate the instruments.
Creativity. Ideas highlighting the vision of our customers.
A great idea, with a memorable copywrtiting and an impacting graphic design is essential to create a communication of value. Branding (logo, pay-off and Corporate Identity) Advertising on any media (traditional advertising media, unconventional and on-line media) Corporate Communication (brochures and Institutional videos, Catalogs, house organ...) Promotion and Product communication (P.O.P., depliant, leaflet...) Graphic design (packaging, illustrations, exhibition stands...) Internet and Web 2.0 (websites, D.E.M., blogs...) Publishing projects (books, series, newsletters...)
Relations. Entering in the moments of customers' life, creating memorable experiences. Storytelling of value. Customer engagement is king.
We identify the means, channels and contents best suited to develop your engaging storytelling. We put our network of relationships at the service of your targets. Press office and Media Relations (press releases and conferences, press kit, on-line press areas, interviews, corporate literature, press reviews…) Social Network and Blogs managing (facebook page, twitter, blogging…) Events (exhibitions, conventions, entertainments, customer and supplier meetings…) Investor Relation (communication to shareholders and financial community: annual reports, obligatory notices, financial road-shows, IR website…) Public Relation (institutional and commercial Road-shows: one-to-one meetings, one to few, one to many…) Corporate social responsibility communication (company social reports, open days, communication towards stakeholders and opinion leaders…)
Among our clients: Salani Editore (Super Gulp/Nick Carter) Panini Editore (Nick Carter) RaiTrade (Supergulp Collection di 17 DVD) COPRE (TRONY e Sinergy door to door - corporate - adv) ISUZU (adv on national press) Aeronautica Militare ( VI° Stormo - Giornata Azzurra 2001) Lucchini RS (adv - corporate identity - annual report video) GIBIDI (Automations: adv - logo - corporate identity - stand - website) Bandini Industrie (corporate identity) Navigazione Lago d'Iseo (adv - corporate identity - press office - social network) Essequattro Studio Consulting (gallery of 7 integrated Shopping Centres of Coop Estense) Sispa Quality (business consultancy: adv - corporate identity) Araba Fenice Hotel (brochure) Kappaimmobiliare (adv, corporate identity) API Modena (Association: events, monograph, yearbooks, house organ) MARTINI (Lighting engineering: direct marketing - logo “JOBA”) IL BORGOGIOIOSO Shopping Center (Carpi: adv - in-store initiatives - events - press office - social network) VENTANNI Fashion Store (Opening - adv - event - In-store - press office - social network) KAMICERIA.it (On-line sales website: graphics - viral campaigns) Kannegiesser Italia (Industrial washing machines: adv - corporate communication) WITTENSTEIN spa (Mechatronics: adv - corporate identity - stand - video - blog - catalogues - viral campaign “cubesolutions”) Energon Esco (Production and sale of energy and heat: corporate identity - adv - events press office) Comune di Pisogne (house organ - corporate identity) Provincia di Brescia (Safety at work: adv; “Crash” social campaign against saturday nights crashes) Comune di Modena (Exhibition “Gulp! Supergulp!”: adv - events “Bonvi Parken”: adv- events) Iseo Serrature (adv - corporate identity - corporate communication) Emak (Gardening: financial communication - annual reports - house organ) CALV (Food, Services and products for agriculture: adv packaging - corporate communication - Valle del Grano, Pastificio Cerere) Federconsumatori Emilia Romagna (Rail traveller handbook: art direction, copywriting, illustrations) JENTU (Fresh packaged vegetables: logo - packaging - web) . . .
Negrini e Varetto s.n.c. Advertising Agency
Seat: 41012 CARPI (MO) - P.le Francia 3/A Tel. 059.35.98.41 - Fax 059.29.20.320
www.negrinievaretto.com
Branch: 25055 PISOGNE (BS) - Via Mandalossa 3 Tel. 0364.86.090 - Fax 0364.88.07.28
BLOG: negrinievaretto.biz