T H I N K R O G E R S . CO M
F I R E A N D I CE D I A M O N D S . COM
Rogers Jewelry Co was founded in 1937 by Harry Marks and Dr. Robert Moon. Since then, our family has grown to its 4th generation with six family members working in the stores.
We have grown from a single store to eight locations across California and Nevada—all built on an 80 year legacy of trust and integrity.
larger selection of jewelry, as well as Custom Design Centers, Private Viewing Rooms, and local jewelers to make
With custom design training for every sales member and the newest CAD technology we are the best location to make your jewelry dreams come true. Whether you want create
of jewelry we sell. In fact, our diamond warranty comes
covers rebuilding from normal wear to accidental damage and everything in-between.
*UP TO $7500 **PROVIDED THE ITEM HAS BEEN CHECKED WITHIN THE LAST 6 MONTHS
When you think of Love…Think Rogers
A promise ring symbolizes that you’ve found The One. And although you may not be ready to walk down the isle yet, it’s the promise of a future together.
Three stone jewelry features three diamonds which symbolize your love: PastPresent-Future. The center stone is typically larger, signifying that there is nothing greater than your love in that moment. “Cherish Yesterday, Enjoy Today, Celebrate Tomorrow.”
A journey design features several gemstones gradually going from smaller to larger in a line or curve. This design symbolizes your unique journey together and your love, which grows with every step of that journey.
An eternity ring has diamonds that go all the way around the ring. And it’s meant to show that just like the circle of this ring your love is endless, strong and unbroken.
symbolize giving your heart to another.
Stackables pay tribute to what makes her the woman she is. The multiple pieces symbolize her unique qualities—independence, determination, strength, intelligence. Or her accomplishments—graduation, children, job.
Two stone jewelry is a newer symbol of love. Featuring two prominent center diamonds, it symbolizes that your partner is both your true love and best friend. It can also mean that you’re two-of-a-kind.
Diamonds symbolize your love. Their beauty, rarity, and exquisiteness are just like your relationship. And just like your love—a diamond is forever.
Carat weight tells you what a diamond weighs when put on a scale. It says nothing about the size of a diamond or any other factors that can lead to beauty.
Color refers to how many shades away from perfectly white a diamond is. It doesn’t tell you which color this is (unless it is in the fancy range) and is usually based on yellow, brown or grey. Some colors, such as red or blue, can add to the rarity of the diamond. Colors range alphabetically from D to Z, then progress to higher end colors.
Clarity describes whether a diamond has a portion that is not fully crystalized (inclusion) portion is noticeable. This ranges from immediately noticeable (I3) to unable to be
is the shape (round, princess, pear, oval, marquise, cushion, asscher, etc). The second is how well the diamond is cut, which includes how symmetrical the diamond is and how well it is polished.
While all of these qualities describe a diamond in terms of rarity, they do not tell the whole story. For that, you that catches your eye, you’ll know it. Because the most valuable diamond… is the one you are in love with.
Did you know that 14 karat white gold and 14 karat yellow gold have the same amount of gold? 14 karat means that 14 parts out of 24 parts are gold. This also means that 24 karat gold is pure gold. Why make gold with only 10, 14, or 18 parts gold (10kt, (mixed) with other metals to make it stronger and harder. The second is that gold is expensive and we want everyone to have a little gold in their life, so we elegant metal. Are all 14 karats the same? No, 14kt means that 14 out of 24 parts are gold but what about the other 10 parts? Does it matter? Yes. If you are allergic to nickel and they put nickel in your ring to strengthen it, it can cause a rash. If they mix it with other materials like platinum or palladium, which are also rare metals, not only will the price go up, but the durability will as well, causing the piece of jewelry to be hypoallergenic and last a lot longer. Looking to add some gold to your jewelry collection? Stop by any of our stores or go online to thinkrogers.com to see more gold jewelry pieces.
will make a CAD
• Our designers take the CAD and turn your dream into reality
everything you use everyday, your jewelry needs
store and get your jewelry cleaned and checked. We recommend getting your jewelry cleaned and service for free!
When cleaning your jewelry at home, stick to
can discolor or otherwise harm the stone).
Avoid chlorine or salt-water damage by removing all jewelry before going in a hot tub, swimming
and tanning oil, which can get caught in crevices and coat your jewelry, dulling the look of your gemstones or diamonds.
scratched or tangled.
sure to insure it in case it gets lost, stolen or damaged.
when you get home.
Be sure to have your jewelry insured through a There is nothing worse than damaging or losing a beautiful
condition. We recommend you do this at least once
All of our locations have a jeweler located on
for you to add a sentiment note to go along with your excluded.
Do you have old, broken or unwanted jewelry that create a wish list just for you through our “Wish List it just the way you like. We can add diamonds or
a wish list registered at the store, and when they visit
stones. Whatever you like, we can make it.
jewelry we sell. Therefore, we give everyone a diamond guarantee. As long as you have your jewelry
P.O. Box 342 • Modesto, CA 95353
Fresno, California 93720
3600 Sisk Road
720 Higuera Street
2007 West Caldwell Avenue Visalia, California 93277