01 TYPEFACE DESIGN
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0.1 Logotype Design Developing a logotype and its translation into various Indian languages. Style : San Serif Sub Style : Humanistic Weight : Normal Width : Normal Slant : Upright
Classroom Assignment
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02 DESIGN FOR BRANDS 02.1 Logo & Primary symbol The brand deals in dynamic delivery of Indian spices seasonings and herbs. It also educates the consumer about different condiments and their magic.
Dated: 1.2.2010 Degchi condiments 52 Dwarka enclave Mumbai 400054 India I 91-22 2661 4662/63 I info@degchi.co.in
Mr Ravindra Sharma College of fine arts Chandigarh 160011
Respected sir
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin nec posuere ante. In quis sem quis lectus fringilla accumsan. Etiam sit amet ipsum in tortor mollis vestibulum sit amet sit amet lectus. Nunc viverra nisi vitae leo eleifend id sagittis turpis fermentum. Nulla facilisi. Maecenas sem nisl, venenatis quis vehicula mattis, molestie eu lorem. Aenean eu leo orci, quis ullamcorper odio. Donec quis sapien ullamcorper lacus condimentum luctus. Proin elementum dolor non felis rutrum Proin sit amet sem a turpis congue viverra at non massa. Praesent auctor, urna id sodales pulvinar, sem dui convallis urna, eu elementum erat enim sed velit. Nulla tincidunt sagittis ultrices. In scelerisque venenatis sem et facilisis. Aenean quis blandit augue. Etiam facilisis lacus in nisl rhoncus sodales. Donec libero tellus, convallis ac facilisis ut, porta quis dui
Spices
Herbs
Seasonings
Regards Tanya Bhandari Director Degchi Condiments New delhi 1600000
Degchi condiments 52 Dwarka enclave Mumbai 400054 India I 91-22 2661 4662/63 I info@degchi.co.in
Classroom Assignment
02 DESIGN FOR BRANDS
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02.2 Packaging Concepts Degchi shows its authentic Indian brand experience in all its collaterals.
Classroom Assignment
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02 DESIGN FOR BRANDS 02.3 Publicity Material Any communication made through the brand will have a Modern Indian look. As the brand catrers to a global market.
Classroom Assignment
FOR BRANDS 02 DESIGN BRANDING
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02.4 CSR activities A concept where the customer gets to plant a seedball given in the shopping bag. Which contributes towards protecting the environment.
Classroom Assignment
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02 DESIGN FOR BRANDS 02.5 Brix Pizza The brief given was to develop a brand for a chain of pizza outlets, where authentic firewood ovens are used . Combination of authentic blended with a modern vision and adding to this the happy experience of eating pizza.
Dated: 1.2.2010
Mr Ravindra Sharma College of fine arts Chandigarh 160011
Respected sir
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin nec posuere ante. In quis sem quis lectus fringilla accumsan. Etiam sit amet ipsum in tortor mollis vestibulum sit amet sit amet lectus. Nunc viverra nisi vitae leo eleifend id sagittis turpis fermentum. Proin sit amet sem a turpis congue viverra at non massa. Praesent auctor, urna id sodales pulvinar, sem dui convallis urna, eu elementum erat enim sed velit. Nulla tincidunt sagittis ultrices. In scelerisque venenatis sem et facilisis. Aenean quis blandit augue. Etiam facilisis lacus in nisl rhoncus sodales. Donec libero tellus, convallis ac facilisis ut, porta quis dui.
Regards Tanya Bhandari Director Brix pizza Pune 1600000
Live Project
Click here to view the complete presentation
02 DESIGN FOR BRANDS
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02.6 Identity and Stationary Corporate Stationary design for a firm Rabbit design.
Classroom Assignment
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03 PUBLICATION DESIGN 03.1 Magazine To design Masthead, grid, structure, layout and visual icons and define typographic considerations for the magazine.
Classroom Assignment
03 PUBLICATION DESIGN
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03.2 Conscise Prospectus The brief given was to give the prospectus look and feel of a global and fertile design learning environment.Keeping the production cost in mind.
Margins 0.75” , Gutter 0.25” , Doulbe spread size 8 X 16”
28”
40”
Raw paper size 28” X 40” , Bleed 0.75 mm
Live Project
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03 PUBLICATION DESIGN 03.3 Folder design Designing a folder (piano fold) keeping into consideration the information flow. The folder made here unfolds to tell the story of movie inception and fully flips over to the movie poster. Full size (18 X 23 inch.)
LEVEL 1The Reality
LEVEL 2
DREAMER No one...
DREAMER Yusuf “the chemist”
DREAMER Arthur “the point man”
DREAMER Eames “the Forger”
WHO GOES THERE? Cobb,Arthur,Ariadne,Eames,Saito Yusuf and Fischer.
WHO GOES THERE? Cobb, Arthur, Ariadne, Eames, Saito, Yusuf and Fischer.
WHO GOES THERE? Cobb, Arthur,Ariadne,Eames,Saito and Fischer.
WHO GOES THERE? Cobb, Ariadne,Eames,Saito and Fischer
WHY ARE THEY THERE? To drug Fischer and bring his subconscious into a dream.
WHY ARE THEY THERE? To begin planting idea of Breaking the company in Fischer’s head.
WHY ARE THEY THERE? To trick Fischer to join their team to plant the idea.
WHY ARE THEY THERE ? Fischer must be taken to the fort where they can finally plant the idea in his head.
WHY ARE THEY THERE? To get Fischer and Saito out.
THE KICK The countdown of the machine.
THE KICK Yusuf drives the van off a bridge the second kick occurs when the van hits the water.
THE KICK Arthur blows the elevator simulating free fall.
THE KICK Eames blows up the supports of the fortress ,dropping it and causing free fall
THE KICK Ariadne and Fischer fall a building .Cobb and Saito shoot themselves.
Van Chase
LEVEL 3 The Hotel
LEVEL 4
Snow Fortress
LEVEL 5
Limbo
INCEPTION
FAR AWAY
hope YOU KNOW WHERE YOU
THIS TRAIN WILL TAKE YOU
BUT YOU CANT BE SURE YET IT DOESN'T MATTER
DREAMER No one ”its a shared state” WHO GOES THERE? Cobb,Ariadne, Saito, Fischer and Mal’s Projection
NOW ,TELL ME WHY
?
THE EXTRACTOR
THE FORGER
THE ARCHITECT
Cobb/Leonardo Dicaprio
Ariadne/Ellen Page
Eames/Tom Hardy
The world's best at stealing valuable secrets from the subconscious and the leader of this literal dream team.
A college grad student who serves as the architect of the team and constructs the actual dreams.
A Forger who impersonates targets inside the dreamscape. But he's also a no-nonsense MI-5 throwback who's not afraid to get his hands dirty.
THE TOURIST
THE MARK
THE POINT MAN
Saito/Ken Watanabe
Fischer/Cillian Murphy
Arthur/Joseph Gordon-Levit
He is a tourist businessman who hires cobb.Also he plays the villain by blackmailing Cobb.
Every heist has its target or "mark" and this heir to a business empire is the mark of the crew's big score.
The point man and cobb's right hand. Responsible for researching targets before jobs.
THE SHADE
THE CHEMIST
Mal/Marion Cotillard
Yusuf/Dileep Rao
Cobb's deceased wife who shows up in the dream world and manifests beyond his control.
Is the team member who formulates the drugs. To allow the dreamers to enter the multi-level dream of the Fischer Inception Job he combines his drugs with a powerful sedative that keeps them "under", while still keeping the dream worlds somewhat stable
Classroom Assignment
In a world where technology exists to enter the human mind through dream invasion, a highly skilled thief is given a final chance at redemption which involves executing his toughest job till date, Inception. DIRECTOR: Christopher Nolan WRITER: Christopher Nolan
03 PUBLICATION DESIGN
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03.4 Brochure Design Brochure for Genive crystalware. Fold type: Queen fold.
Classroom Assignment
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03 PUBLICATION DESIGN 03.5 Diary Design 2012 diary for Dhanlaxmi bank.
Diary with theme Indian arts and crafts
Diary with theme celebrate Purple
04 POSTER DESIGN
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Below - Poster on my hobby. Middle - Poster for film festival. Right - Poster depicting India.
Classroom Assignment
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05 GREETINGS Diwali Greetings for MIT INSTITUTE OF DESIGN. Breaking away from usual orientation of greeting cards.
Live Project
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06 USER EXPERIENCE
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06.1 Website Design Designing grid system and final output for an online merchandise store.
Live Project
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06 USER EXPERIENCE 06.2 Application Design Developing a mail application for a multi touch (7” X 4” screen ) device. The application was made to handle multiple accounts.
Live Project
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06 USER EXPERIENCE 06.3 Systems Design User interface design for college intranet.
Click here to view the process document and here for final interface
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07 COMMUNICATION CAMPAIGN Communication campaign was for HMT wrist watches keeping in mind their current market status and their competitors market. Campaign name “watch my style” Thought “ Its like having too much time on your hands except you don’t because it’s on your wrist.
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07 COMMUNICATION CAMPAIGN 07.2 Idea OST launch Internal idea communication campaign through mailers.
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08 PACKAGING
08.1 Packaging graphics. To provide a multi range of servo lubricants a modern and a more competitive image. The packaging graphics done here is a unique identity in itself so as to colour code the various segments of servo lubricants.
Live Project
08 PACKAGING
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08.2 Multi head screwdriver Designing an economical packaging for screw driver with detachable heads. The graphics of the packaging are derived from the torque action of a screwdriver. Materials used in the packaging are Foam sheet and Polypropylene plastic.
Classroom Assignment
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09 SYMBOL DESIGN 09.1 Symbol for Good Health The symbol is made to depict “GOOD HEALTH COMES FROM WITHIN� the symbol is developed in various stages where three entites mind heart and soul have been symbolized in the first symbol through three triangles put together.Later the concept of meditation is added which gives rise to the second and the third form where an effort has been put in to develop the symbol geometrically.
Classroom Assignment
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09 WINDOW DISPLAY
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09.1 Landmark Window Wrap The brief given was to design a window wrap for landmark stores gaming section. The final creative should bring out the escence of their five best sellers by not using the elements from the games.
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10 FREELANCE
T-shirt for EV team ICICI bank Mumbai
Logo for Cardia olive oil
Live Project
Logo for entrepreneurship cell of IIM Lucknow
11 PHOTOGRAPHY
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neoamit@gmail.com
11 PHOTOGRAPHY
11 PHOTOGRAPHY
neoamit@gmail.com
Graphic design to me is not always about breaking the rules. Truly memorable design is created from the need to create new rules and new ways to effectively communicate a concept through visual method. Thankyou for viewing my portfolio.
Amit Aggarwal 91-9763317724 neoamit@gmail.com