We are entering the age of electromobility. Crowded cities and the critical state of the environment require major interventions to transform existing transport systems and the automotive industry in general. This year’s Ride into the Future won’t take SKODA employees to a future where people use drones to commute to work or go to outer space for holiday... This time, we wanted to get at the reasons behind the dawn of electromobility, the directions it will take in the coming years and how it may influence the way of meeting our natural need to move from place to place.
To help us answer these questions, we have approached David, who is part of the upcoming generation and represents a new type of environmentally oriented customer. In 2030, he will celebrate his 28th birthday, will be thoroughly monitoring his carbon footprint and will no doubt be used to checking the origin and
ingredients of the food and products he buys.