EMPLOYEE ENGAGEMENT
Å KODA AUTO a.s. Internal Communications
EMPLOYEE ENGAGEMENT Strategy
Our goal is to actively involve employees in internal communication content, internal media, corporate culture and the activities inside ŠKODA AUTO.
Your voice matters!
During the year, we publish surveys and challenges and create events for employees, including roadshows, a music festival and conferences, among others. We use the output to create articles in our internal media or special supplements of the internal newspaper.
Weekly 39
ŠKODA CARS SCORED IN THE ECONOMY RUN CONTEST
332 km ING. PETR HRDLIČKA, CSC., CHIEF DESIGNER OF ŠKODA FAVORIT, WON AN AWARD CHAIRMAN OF THE CHAMBER OF DEPUTIES OF THE PARLIAMENT OF THE CZECH REPUBLIC PRESENTED THE CHIEF DESIGNER OF THE FAVORIT, ING. PETR HRDLIČKA, CSC. THE MERIT AWARD FOR THE DEVELOPMENT OF THE FAVORIT. The ceremony took place at the Aviation Museum of Metoděj Vlach in Mladá Boleslav in the presence of the representatives of ŠKODA AUTO and KOVO MB Trade Unions, the delegation of the Chairman of the National Council of the Slovak Republic, the representatives of the Chamber of Deputies of the Parliament of the Czech Republic and the municipality of Mladá Boleslav.
THE LONG TRACK OF THE ECONOMY RUN CONTEST FOR THE LOWEST FUEL CONSUMPTION LED FROM THE ŠKODA AUTO HEADQUARTERS IN MLADÁ BOLESLAVI TO THE VRCHLABÍ PLANT AND BACK – DURING NORMAL TRAFFIC CONDITIONS, OF COURSE.
2017
PREDECESSOR OF THE FELICIA CONVERTIBLE CELEBRATES ITS 60TH BIRTHDAY EXACTLY 60 YEARS AGO, IN SEPTEMBER 1957, THE ŠKODA 450 MADE ITS FIRST APPEARANCE AT THE INTERNATIONAL ENGINEERING FAIR (MSV) IN BRNO.
THE COMPLETE RESULTS CAN BE FOUND AT www.economyrun.cz
At the ECONOMY RUN – a traditional contest for the lowest fuel consumption – which we have been supporting as the partner for many years, the winning crew in the CITIGO 1.0 MPI achieved the average fuel consumption of just 3.2 l/100 km. The winning crew in the Diesel category completed the track in the OCTAVIA III 1.6 TDI with the average fuel consumption of 3.1 l/100 km. The category in the Compressed Natural Gas (CNG) was won by the CITIGO 1.0 MPI CNG CNG with the average fuel consumption of 2.2 kg/100 km.
DO YOU KNOW THAT... THE NUMBER OF SUBMITTED PROPOSALS IN KVASINY INCREASED BY 46 PERCENT, THAT IS 1500 IN TOTAL OVER 2016?
The elegant roadster had a retractable roof and was distinguished by its attractive, sporty design. The model was leaving the production line in Kvasiny and was meant especially for the demanding world markets like Germany, Great Britain and the USA. In 1959, the Czech car manufacturer brought out an exceptionally thriving successor – ŠKODA FELICIA convertible.
VISIT BY THE CHAIRMAN OF THE SLOVAK NATIONAL COUNCIL
↗ 46 %
Thanks to the ‚Improving Kvasiny‘ campaign, we are expecting a further increase of the number of proposals also in the last quarter of 2017. One of the main prizes of the motivation campaign is a KODIAQ. The campaign will include the proposals with quantifiable contributions as well as the proposals with unquantifiable contributions, which are rewarded with a minimum of 100 points per proposal.
On 25 September 2017, Andrej Danko, Chairman of the National Council of the Slovak Republic, together with Jan Hamáček, Chairman of the Chamber of Deputies of the Czech Republic, visited the ŠKODA Museum.
EMPLOYEE ENGAGEMENT Examples of our successful projects (07/2016 – 06/2017) Internal newspaper shows our employees’ children on their first day of school
Employee stories (challenges + hobbies) in internal media
2 YEARS 50 CHILDREN
Employees can post their thanks in the internal newspaper
MORE THAN
60 THANKS IN 1 YEAR! Take a selfie with the bear! (The Kodiak bear challenge connected with our 1st SUV model called ŠKODA KODIAQ)
MORE ON www.skodamobil.cz
EMPLOYEE ENGAGEMENT Examples of our successful projects Internal newspaper shows our employees’ children on their first day of school
Employee stories (challenges + hobbies) in internal media
2 YEARS 50 CHILDREN
Employees can post their thanks in the internal newspaper
MORE THAN
60 THANKS IN 1 YEAR! Take a selfie with the bear! (The Kodiak bear challenge connected with our 1st SUV model called ŠKODA KODIAQ)
MORE ON www.skodamobil.cz
EMPLOYEE ENGAGEMENT Challenge for employees’ children Challenge on the Employee Portal
We challenged our employees to send us their children’s creations on the topic “What does ŠKODA AUTO mean to you?” The 30 best entries were given the opportunity to participate in a children’s day at ŠKODA. For the first time, children under the age of 10 could see the car production! WE RECEIVED MORE THAN
200
PROJECTS!
Article in the internal newspaper
EMPLOYEE ENGAGEMENT Roadshows Internal communication event for all employees. We organise roadshows around the same time as a new car’s world premiere so that our employees can get to know it immediately
Our 1st SUV model is called KODIAQ, so we created a kodiak bear mascot to promote it
Igloo tents fit our aims and support the visibility of the roadshow in our plants
Contest quiz on tablets
For 5 days at 6 locations, all our employees get the chance to discover the beauty of our latest models
The bear mascot was incredibly popular among our employees. They love him! For this reason, he also made (and will make) an appearance at other events: among others, MMK Management Conference Party, Azubi Student Car event, Recruitment at Universities and the Christmas Party.
EMPLOYEE ENGAGEMENT Roadshows II
During roadshows, we use elements that activate our employees (polls, competitions, quizzes). Photo walls and “Printka” are especially popular. Employees take pictures and use a special #hashtag to print their photos or share them on social networks and through the internal communication channels.
4,221
PHOTOS PRINTED WITH “PRINTKA“
EMPLOYEE ENGAGEMENT Roadshows III
4,221 1,523 1,582
We regularly monitor the effectiveness of all internal events so that we can continue to improve them.
Total: 8,408
Traffic Mo
Tue
We
Thu
Fr
PHOTOS PRINTED WITH “PRINTKA“
Survey on the Employee Portal
1475
Which accompanying activities were the most interesting for you at the roadshow?
1,666 709 630
560 465 481
1,026 574 452
711 2,620
327
M15
Z6
M13
QUIZ
(of 15,000 employees in the czech plants)
1145
1,506
PHOTOS ON INSTAGRAM
Kvasiny
1.0923 AVERAGE RATING*
22
382 329
Česana
Sharing photos using a hashtag
879 650
229
Vrchlabí
Evaluation of the exhibition
224
128
Videos
168
Information panels
145
Printka
267
671
Wheel of fortune
Quiz *1-BEST, 3-WORST; 1,971 VOTERS
201
EMPLOYEE ENGAGEMENT Můj stroj (My Machine)
This video series, prepared by the Internal Communications team, features innovative news and exciting machines or devices involved in car production. The emphasis is on employees working in production – the machines are introduced by individuals who actually work with them. Presentation of the series through internal media and on social networks: YouTube, Facebook, Instagram.
CHECK OUT SOME OF THE VIDEOS HERE
3,000
USERS ON EMPLOYEE PORTAL
30,000
YOUTUBE USERS (CZ, EN)
EMPLOYEE ENGAGEMENT Surveys + article rating
We conduct a new survey on current topics every week on the Employee Portal; we also include light topics focused on the habits of our employees over the holidays. SURVEYS ARE VERY POPULAR, AS EVIDENCED BY THE LARGE NUMBER OF VOTERS IN EACH POLL – THE AVERAGE NUMBER OF VOTERS IN THE YEAR 2017 WAS
3,560 PER POLL. We continue to work with the results of these surveys. Employees can rate the articles on the Employee Portal – we gain their immediate feedback.
«««««
Article rating
5,100 VOTES IN ONE WEEK! (OF 14,500 OFFICE WORKERS)
EMPLOYEE ENGAGEMENT Dashboard Wetrack track employee employeeactivity activityon onaa“dashboard”. “dashboard”. Motivation We Statistical tool toolto totrack trackthe themetrics metricsof ofall allinternal internalcommunication com• Measurability of all internal communication tools Statistical munication channels. • Immediate feedback on internal communication channels Motivation: activities › Measurability of all internal communication tools › Immediate feedback on internal communication activities