The One Million Celebration Internal Communications 9. 1. 2015
Summary ŠKODA has grown to the size of an international volume brand Successfully we have reached another milestone of our „Growth Strategy” Our employees are the foundation of our success We wouldn‘t reach this success without all ŠKODA plants, partners and friends all around the world. Activities (30. 11. – 17. 12. 2014) Pre-communication – campaign (billboards, B2E portal, ŠKODA Mobil etc.) Focus on internal communication and local communication Smaller day-by-day events for employees organized by HR departement (e.g. ice rink in front of Museum, Advent Calendar, concerts in Mlada Boleslav, Kvasiny and Vrchlabí 20.12.) Big event in December Focus on employees, ŠKODA guests, journalists and public (live streaming) Main message: „Our employees: stars of the night“ Impressive event, official statements and entrainment (interesting performer)
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The One Million Celebration - concept, GP/2, 10. 12. 2014
Photo shooting for the visual style of the campaign
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6. 11. first announcement: Become the face of the millionth celebration! Employee portal and communication via masters Key message: each of us is part of the success Photo shooting in the Czech republic, but also in India, China, Russia, Slovakia Small gift for employees who participated in the photo shooting The One Million Celebration - concept, GP/2, 10. 12. 2014
Pre-communication – teasers on billboards, posters, Intranet, in Škoda Mobil newspapers • Billboards and posters on different spots in the plant • The visual style of 1Mio celebration used for the first time in November • These first visuals communicated interesting statistics from 2014 and also announced a poll to whom ŠKODA employees donates the 1Mio produces car
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The One Million Celebration - concept, GP/2, 10. 12. 2014
Pre-communication – NGO poll on B2E portal • • •
End of November: launch of the NGO poll on the Intranet 10 NGOs: employees voted which of them gets the millionth produced car 4.128 votes for Life for Children (of 7.533 votes in total)
10.12.2014
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The One Million Celebration - concept, GP/2, 10. 12. 2014
1Mio Microsite – Countdown to the streaming http://milion.skoda-auto.cz http://million.skoda-auto.com
Live streaming appeared here
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The One Million Celebration - concept, GP/2, 10. 12. 2014
1Mio Microsite – quiz – interesting facts about ŠKODA cars
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The One Million Celebration - concept, GP/2, 10. 12. 2014
1Mio Microsite – "Thank you" Campaign
Hundreds of messages
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The One Million Celebration - concept, GP/2, 10. 12. 2014
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Key message: We could reach the 1 Million just as a team
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SKODA employees could say Thank You to their colleagues/team on SKODA 1Mio Microsite
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Web-admin chose the most outstanding greetings
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Employees could share their „Thank you“-Messages through email and also on Facebook and Google+. Through social media became our employees becomes ambassadors of the brand.
"Thank you" Campaign 1Mio-Team was sending ŠKODA – branded gifts and cakes to the appreciated colleague/teams Big success of the Thank You campaign, lot of positive feedback
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The One Million Celebration - concept, GP/2, 10. 12. 2014
1Mio Microsite – NGO poll
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The One Million Celebration - concept, GP/2, 10. 12. 2014
Chronicle 2014 in ŠKODA Mobil
Chronicle 2014 ENG and CZE version Part of ŠKODA Mobil Distributed extra at the Party 11
The One Million Celebration - concept, GP/2, 10. 12. 2014
The one million celebration • Professional and entertaining moderation of the event • Place: ŠKODA Museum in Mladá Boleslav • Number of guests: cca 580 PROGRAM • • • • • •
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5.30 p.m. Venue opens / Welcome drink 6 p.m. Official opening, speech by prof. Vahland 6.30 p.m. Arrival of the millionth car and its handing over to a NGO 6.40 p.m. ŠKODA Motorsport presentation 6.50 p.m. Presentation of the millionth ŠKODA customer in 2014 7.30 p.m. Concert by the Deltasoul band
The One Million Celebration - concept, GP/2, 10. 12. 2014
7 stars of the night 7 representatives from 7 areas inside Ĺ KODA Auto
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The One Million Celebration - concept, GP/2, 10. 12. 2014
Performances
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The One Million Celebration - concept, GP/2, 10. 12. 2014
Activities for employees
• Happy hour: board members in the role of bartenders • Live band, dancing • Smilebox
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The One Million Celebration - concept, GP/2, 10. 12. 2014
Gifts based on the answer Everybody confirms her/his attendance on the microsite where we also asked this question: If you had a million, what would you do with it? A – Pack my suitcase and travel the world >>> Table game World B – For the first time in my life I would take a “money bath“ >>> Melon bath
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The One Million Celebration - concept, GP/2, 10. 12. 2014
Internal Communication – Visuals
Banners
Posters and Billboards
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The One Million Celebration - concept, GP/2, 10. 12. 2014
Visuals - Ĺ KODA Museum
Cloakroom
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The One Million Celebration - concept, GP/2, 10. 12. 2014
Additional activities to the Million campaign Advent Calendar for every employee Chocolate calendar as a gift and appraisal of every employee´s work Includes motifs of Millionth car and features the ŠKODA model range MILLION ARENA (arena + ice-skating) in front of ŠKODA Muzeum Nov 29 – Jan 06, 2015 Free entrance, arena made on a parking lot of ŠKODA Muzeum, public accessible, Smilebox, Skates rent
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The One Million Celebration - concept, GP/2, 10. 12. 2014