Superb roadshow 2015

SUPERB Experience and SUPERBOX New Era of car presentation for Ĺ KODA employees

2nd - 6th March 2015

The New ŠKODA Superb – World Premiere Geneva Motorshow, 2nd March 2015

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SUPERB EXPERIENCE, GP, 9. 3. 2015

Premiere for ŠKODA AUTO employees: 2nd March 2015 Mladá Boleslav, Kvasiny, Vrchlabí

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Production Sites

12 Locations 5 3

Days

SUPERB EXPERIENCE, GP, 9. 3. 2015

SUPERB EXPERIENCE - scenario >

Duration of the exhibition will be 5 working days, all cars will change their position once = 2 days per each location (one day for transfer)

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Cars will be displayed in the booth consisted of: • Car platform • Information wall with SUPERB key messages • 2 LCD screens with related video content and videos from Superbox • „Photoboxes“ (http://smilebox.cz/) • Quiz tickets on iPads

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Location Changes will be processed on Wednesday by the supplier. Locations will be specified in cooperation with the authorized partners in production. PTK will take care of the show-cars during the presentation (cleaning, moving etc.).

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Navigation boards placed around the plant inviting to current locations (optimization according to setup)

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The booth will follow the communication concept of the new SUPERB

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Communication via ŠKODA Mobil (with Superb special supplement), Billboards, Intranet, Newsletter Weekly

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SUPERB EXPERIENCE, GP, 9. 3. 2015

SUPERB EXPERIENCE - activities >

Two promoters (hostesses) and one ŠKODA Apprentice at each location during the day shifts (10:00-19:00)

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Photoshooting: • • • •

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SUPERB Quiz: • • • • •

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3 „Photoboxes“ with various SUPERB decorations (changing location every day in order to cover all 12 places) Distribution of the pictures right on the spot.

Employees will get printed pictures immediately; pictures will be distributed in paper sleeves, branded in SUPERB style.

Pictures can be also sent in a digital form via e-mail

On-line quiz tickets (tablets in the stand) on the spot 3 questions related to the New SUPERB features One question to guess – How many employees will join the draw?

Based on this question chance to win valuable prizes from SUPERB collection, 1st Prize – tickets to the IIHF Championship 2015 Quiz organized by the supplier (prizes provided by ŠKODA AUTO)

Invitation to the „SUPERBOX“: • •

Promoters distribute the invitation card to the SUPERBOX SUPERBOX is always one per town and provides entertaining activities (see next slide)

Approximately 500 pieces of ŠKODA Mobil supplement about New ŠKODA Superb in stands/pockets

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SUPERB EXPERIENCE, GP, 9. 3. 2015

Superb Experience

Car Exhibition

Smilebox 4

SUPERB EXPERIENCE, GP, 9. 3. 2015

Car Experience

Quiz

SUPERBOX – Concept Superbox Newsroom will be a room with hi-tech entertainment, bringing fun connected to the new ŠKODA Superb.

Three main activities will be recorded and provided to the visitors on ŠKODA USB stick, which will also contain the press kit of the new Superb.

Waiting room with seating and a video entertainment (Superb footage).

Activities -

A: Try to read news about the new Superb

Employees reading a „news“ (5 different options) about the new Superb from the prompter in front of the green background. Virtual studio with the name of the „moderator“ and title of the news. Output. : video max. 30 sec long.

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B: Tell us your message for the next generation

Video messages recorded on camera in front of futuristic static graphic. What will happen in 120 years, in 2135. Output: video max. 30 sec long.

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C: Superb simulator

Car seat in front of the green box. Background layer: Landscape, Front layer: the New superb front view). Output: pictures - employees „driving“ Superb

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SUPERBOX

Superb drive simulator

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SUPERB EXPERIENCE, GP, 9. 3. 2015

Superb News

Message for next generations

Exterior

Outputs for Employees

Superb drive simulator

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Superb News

Message for next generations

Smilebox

Communication

Billboards

Poster & Navigation 7

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Ĺ KODA Mobil with 3D Superb Supplement

Intranet

Media Coverage

Boleslavský deník 8

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Rychnovský deník

Media Guru

Radio Impuls

Social Media

Retweets of Media Guru article Smilebox and Superbox pictures on employees‘ profiles

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SUPERB EXPERIENCE, GP, 9. 3. 2015

Results of presentation in Czech production sites

10 216

Visitors

3 314

Photos

1 875

Quiz Participants

118

Superb news

38

Messages for next generations

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SUPERB EXPERIENCE, GP, 9. 3. 2015