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TOURISM ACTIVITIES
Portugal has a rich and highly recognized heritage which, together with a mild and sunny climate, makes tourist activities one of the main branches of tourism.
The tourist when coming to Portugal will have the opportunity to experience varied activities that appeal to culture, the environment, music and Portuguese life. Therefore, it is important to look more closely at how the sector has evolved and what are the main struggles to be overcome.
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The customer is increasingly demanding and the sector needs to innovate and improve quality standards to ensure the future of business in the long term. Technology is important to help the sector to adapt quickly to new behaviors and trends, without forgetting that tourists are looking for a unique, unforgettable and personalized experience.
How to create innovative concepts applied to the Tourism Activities sector, in a successful strategy for a new customer journey?
How to communicate the authenticity of the Portuguese culture through Tourism Activities?
How to guarantee excellent service with a focus on quality and sustainability standards?
