DIVERSIFY THE OFFER

CHALLENGE #2

ACTIVITY

This is the step where customers experience and live the tourist activity.

MAIN PROBLEM:

FAMILIES

(MIDDLE-LOWER CLASS)

Several activities are not well explained and there is a mismatch between the expectation and reality of a family. For example, a family with a 4-year-old kid, schedules a snorkelling activity. During the experience, what does this 4-year-old will do?

SECONDARY PROBLEM: Difficulty in communicating during activity due to different languages.

MAIN OPPORTUNITY:

Adaptation of activities thinking of all elements of the family: children, elderly, etc. so that they can do the same or other activity at the same time.