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ENSURE QUALITY EXPERIENCES TO THE CUSTOMER: OPPORTUNITY #2
CHALLENGE #1
BOOKING
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This context deals with the schedule of tourist activity. This schedule can be online or offline.
MAIN PROBLEM: Companies have difficulties in using the software or platforms available for communication and marketing.. How to communicate properly to the target audience that corresponds to their activities and what platform should they use?
SECONDARY PROBLEM: A greater diversity of options and solutions according to customers’ needs.
MAIN OPPORTUNITY:
The solution goes through acquiring knowledge on platforms such as Google Analytics and Facebook Analytics. The Sales and Marketing team should have training in these topics for more targeted communication and with higher cost-effective.
