DEVELOP A SUSTAINABLE STRATEGY: OPPORTUNITY #1

CHALLENGE #4 ACTIVITY

This is the step where customers experience and live the tourist activity. FAMILIES

MAIN PROBLEM:

Massed tourism, with fewer financial resources. This is a common problem in this persona: lots of quantity and low quality, standardized tourism and poorly prepared structures to give competitive prices. Competition for the price ends up offering a very reduced added value proposition.

SECONDARY PROBLEM:

What can the tourist do for local communities?

MAIN OPPORTUNITY:

The opportunity goes through greater involvement with local communities. In high season look for more alternative destinations and in season low encourage tourism on sites where price is higher in summer such as the Algarve.