IMPROVE CUSTOMER EXPERIENCE: OPPORTUNITY #2

CHALLENGE #2

Research

This is the step where customers start looking for the offers available in the market.

MAIN PROBLEM:

INTERNATIONAL COUPLES WITH NO CHILDREN (UPPER-CLASS)

For an international target market there is problem when promoting Portuguese Wine Tourism. Other internacional competitors have more exposure and find it easier to promote their products and services. There is a lack ok knowledge in terms of communications strategy to overcome international competitors.

MAIN OPPORTUNITY:

SECONDARY PROBLEM:

Lack of an integrated offer with other players apart from the Wine Tourism Sector.

Create a powerful and effective digital marketing campaign for international markets associating wine experiences with other tourist offers. Increase international partnerships to overcome competitors. This strategy will showcase a more diversified offer to customers (not only related to wine experiences), attract new segments for the wine experiences that usually don’t do this kind of activity, and will allow focus on battling seasonality and low season.