ENHANCE DIGITAL MARKETING: OPPORTUNITY #1

CHALLENGE #3

MAIN OPPORTUNITY:

Research

This is the step where customers start looking for the offers available in the market.

MAIN PROBLEM:

Communication campaigns, particularly digital marketing campaigns, are not being properly segmented. Therefore, we are not reaching out to new market segments at the time of their choices, we are not taking advantage of the potential of digital marketing.

Create a study of the new persona for Wine Tourism, their customer journey, their customer habits, pains and needs. This studie should be carried out for different markets. The new tool will be the handbook for marketers when setting up their digital marketing campaigns allowing to increase the reach of the communications and sucess of new campaigns.

SECONDARY PROBLEM:

Websites with lack of information and not responsives for mobile searches.

COUPLES WITH NO CHILDREN (UPPER-CLASS)