1 minute read
MAIN CHALLENGES
Enhance Digital Marketing
FOCUS: communicate with customers using innovative digital marketing technics
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Increase Operational Efficiency
FOCUS: promote customer satisfaction through an efficient operational performance
How to communicate effectively to our customers?
What are customers digital habits? Which channels they prefer?
Which strategies must be implemented to impact new customers?
How to control the quality of the delivery service?
How to implement standardized patterns of service?
How to increase the quality of operational people?
Implement market research about customer behaviours in different markets; Use cross selling as a powerful tool to spread the offer to other customer segments;
Create partnerships with other brands / producers to increase brand awareness.
Investment on recruitment and training for operational staff; Create operational efficiency to promote the return and referal; Create standardized processes to guarantee quality patterns and customer satisfaction.