INCREASE OPERATIONAL EFFICIENCY: OPPORTUNITY #2

CHALLENGE #4

Review And Refer

How can we guarantee that after the experience the customer will return or recommend us to other people.

MAIN PROBLEM:

Lack of storytelling in review and feedback collection. There is little approach to the history of the cellar and wine and Very technical speech on the speech. Relationship with the customer does not contribute to the improvement of service and loyalty.

MAIN OPPORTUNITY:

Create a training program for guides, wine experts, and hosts with detailed information about the region, territory, and heritage.

EXPERIENCE’S HOST

SECONDARY PROBLEM:

Lack of customers loyalty and repeated sales.

Implement a process for collecting reviews and feedback throughout the experience, supported by a data management system.