ENHANCE DIGITAL MARKETING: OPPORTUNITY #2

CHALLENGE #3

MAIN OPPORTUNITY:

Coming Back

After the experience how can we make sure people will come back or recommend this experience to other people?

MAIN PROBLEM:

Lack of cross selling strategy, making it difficult to increase the ticket per client and profitability of each Wine Tourism project. Customer relationship management is not efficient and is not allowing targeted digital marketing campaigns for repeated sales.

SECONDARY PROBLEM:

Lack of complementary products and services for the customers.

To increase repeated sales and implement a cross-selling strategy it's necessary to create a Customer Relationship Management System tailor-made for the Wine Tourism Sector. This system will allow the registration of information about clients and generate the necessary information for implementing sucessfull digital marketing campaigns and generate data needed for identifying opportunities for new partnerships, and cross-selling products.

COUPLES WITH NO CHILDREN (UPPER-CLASS)