CAMs & HEALTH SUPPLEMENTS
Short-run digital labelling to the rescue
Grow Indoors, a supplier of hydroponic equipment, was approached by Label Smart to share an account of how short-run digital label printing impacted its small business at a critical time. This is Lindo Mthiyane of Grow Indoors’ story.
A
lthough Grow Indoors initially specialised in LED grow light and water purification for plant growth, when the cannabis legislation changed, it began offering health supplements based on CBD. Since legislation has changed, the company’s target market has grown considerably to include the cannabis community. With this in mind, Grow Indoors booked a stand at the Cannabis Expo 2019, which took place at Sandton Convention Centre. The aim
The kits from Grow Indoors neatly packaged and finished with professional labels from Label Smart
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CANNABIS GROW TH // WWW.PHARMACOS.CO.ZA
was to showcase its products and to launch something new – CBD and THC detection kits for growers.
THE PRIMARY PROBLEM Grow Indoors invested in importing enough raw materials for a few hundred of these kits, which needed to be packaged locally. Needing a variety of product labels with just a few hundred of each one in time for the exhibition, turned out to be more of a problem than the company realised. The team tried signage companies to print and
