From the Executive Director’s desk
Lift coatings from lockdown lows! By Tara Benn With lockdown restrictions and the intensity of the Covid virus now mercifully receding, all SAPMA members must be looking forward to live events again. If there’s one you should not miss, it surely must be the long-awaited Coatings for Africa 2022 expo at the Sandton Convention Centre from May 4-6.
T
he show is much needed by our industry, which now needs every opportunity to market and network to make up for two lost years. With a rich history of success through its association with the Oil and Colour Chemists’ Association (OCCA) and SAPMA, Coatings for Africa is the largest dedicated coatings event in Africa for raw material and service suppliers, equipment and paint manufacturers. For three days, the trade exhibition along with the Coatings for Africa Conference, will provide serious business and networking opportunities for the coating’s community. Stakeholders from the entire supply chain of the coating industry will be in attendance. CfA 2022 creates the perfect environment for manufacturers, raw materials suppliers, distributors, buyers and technical specialists like formulators from the coatings industry to meet face-to-face and do business. The show offers the opportunity to gather insight on the latest processes, exchange ideas with industry leaders and build a strong network on the African continent.
So, why should your company exhibit at CfA 2022?
Then there’s the question of visting CfA 2022. Why attend?
• Exhibiting will help generate more sales leads than any other conventional method. It will help to attract new clients, meet business objectives quicker and expand business horizons • Exposing your brand at Coatings for Africa is a unique opportunity to reach more than 2 500 industry professionals and boost brand awareness • Chatting with industry professionals who are an integral part of the coatings sector in Africa provides the opportunity to explore every possible business prospect • You will meet thousands of stakeholders from the African coatings industry. These face-to-face meetings help establish relationships that can be nurtured into business partnerships.
• The event offers the opportunity to meet over 250 leading coatings brands from across the globe, catering to all sectors of the coatings industry. With the product spread available, delegates are sure to find the right raw materials, equipment and technologies for coatings formulations • This offers an opportunity to meet key players from the industry and stay up to date with the latest trends, processes and best practices. Here you can speak directly with suppliers about material synthesis, analyses and application testing and learn how they are managing regional requirements • At CfA, delegates network with like-minded industry professionals and form strategic alliances, exchange ideas and grow networks. We now more than ever need to come together as an industry to reflect and share what we have learnt during these two past exceptional years and restart business with a clear vision, new connections and powerful ideas • The show offers free access to 20-minute commercial presentations by exhibitors on the first two days of the event. It is the perfect environment to learn more about the exhibitor’s products and services, and the processes they follow.
Please contact the SAPMA office for more information about exhibiting and attending Coatings for Africa 2022. Look forward to meeting you there! c Tara Benn Executive Director
4 | Coatings SA
