24
NEWS AWARDS
TEK SCREW with
DRILLING POINT
Dulux wins Kasi Star Award
Dulux remains a firm township favourite in the annual Kasi Star Brands Awards as it has been named the most loved paint brand for the eighth consecutive year.
D
ulux has been named the most loved paint brand for the eighth consecutive
163 categories, and the brands with highest overall
Hosted by Ask Afrika, South Africa’s
scores per category were identified. A robust
largest independent market research company
sample of 7 794 South African township consumers
– Dulux has scooped the title of Category winner
that represent over 10 million consumers have
brand for the 2020/2021 benchmark.
voted with their wallets and hearts. innovation and technology to all consumers
the hearts and minds of South African township
through our wide range of products and
residents, irrespective of living standard and
resources. We’re grateful for our kasi consumers’
background. Defined by ‘solus usage’, which means
consistent support and will continue to bring even
consumers are loyal to only that specific brand
more colour to people’s lives for years to come,”
within its product category.
concluded Sweeney.
Dulux is proud to have retained this prestigious
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AUGUST 2020 DIY & INDUSTRIAL TRADE NEWS
All Kasi Star results were independently
title for eight years in a row. South Africa has a
audited by auditing firm BDO and statistical
vast and diverse market and it knows that there
expert Dr Ariane Neethling.
is no one approach to reach the market, the company said in a recent media statement. strategy and efforts, backed by quality products,
LASTS
“At Dulux, we always strive to provide our
who are crowned worthy of a special place in
“We are humbled to know that our marketing
ENSURES ROOFING
The survey measures brands across a total of
year, in the Kasi Star Brands Awards.
The coveted award celebrates Kasi Star Brands
DRILL & FASTEN INTO STEEL PURLINS IN 1-STEP
marketing director for Dulux South Africa.
have yet again met the mark and won over consumers’ hearts,” says Nathalie Sweeney,
// DULUX HAS BEEN NAMED THE MOST LOVED PAINT BRAND FOR THE EIGHTH CONSECUTIVE YEAR, IN THE KASI STAR BRANDS AWARDS //
