20
NEWS PAINT MANUFACTURING
// AT EXCELSIOR PAINTS, PRIDE IS JUST ONE OF THE UNIQUE INGREDIENTS THAT ENSURE THAT EACH CAN OF OUR PAINT MEETS THE STANDARDS OF A COMPETITIVE MARKET MARKETPLACE // CEO, Ron Lawson
Committed to excellence Tradition, quality and independence keeps Excelsior Paints on point in a competitive coatings market, says its CEO, Ron Lawson.
“Q
uality is never achieved by accident – it requires an investment in infrastructure,
says Lawson. Committing to its independent hardware
MAINTAINING STANDARDS AND MEETING THE EXPECTATIONS OF CUSTOMERS MEANS:
technology, and dedication. Above all,
retailers, the unique ‘Dealer Network Protection
• Excelsior now produces many millions of litres
it involves pride. At Excelsior Paints,
Plan’ guarantees that Excelsior does not sell its
per month of decorative and industrial paint in
products direct to the public.
three manufacturing facilities
pride is just one of the unique ingredients that ensure that each can of our paint meets the
However, Excelsior recognises that tradition
• Every day Excelsior Paints meets the needs of
standards of a competitive market marketplace.
and independence are not enough to guarantee
Undoubtedly, however, the most crucial additive
the success of its business. Although CEO,
in this age of impersonal corporations is that
Ron Lawson’s, son Guy, and daughter Kim keep
Excelsior is still a family-owned business”,
uncompromising eyes on all aspects of the
of SABS and international quality standards
says Lawson.
company, they know that the coatings business
ratings for its Premium Range of water and
“We are proud that Excelsior Paints is one of
changes from year to year and season to season.
the oldest, premier, independent family-owned
Tradition has become a value that provides the
its dealers throughout the country with a nationwide distribution operation • Excelsior Paints have exceeded the requirements
solvent-based products • Excelsior makes a further six-year declaration of
paint companies in South Africa – a company
backbone for modern products that take account of
that can trace its roots back more than 80 years
changing trends and tastes. Keeping abreast of the
to the days when Johannesburg was a bustling,
market means that our dealers can sell Excelsior
pioneering city where gold and entrepreneurship
products with the confidence of knowing that the
of minimum life expectancy on the All-Purpose
were kings.
needs of householders, decorators, contractors or
Range of water and solvent-based products
“Our heritage and commitment to independence have shaped our reputation as
developers will always be met. To keep on-trend, E xcelsior Paints has for many
minimum life expectancy on its Trade Decorators Range of water and solvent-based coatings • The company applies an eight-year declaration
that meet SABS and international quality standards • The Premium Range Range of water and
the preferred paint supplier to independent
years been one of more than 55 independent paint
solvent-based products carry 10 and 12-year
hardware retailers nationwide with a distribution
manufacturers, drawn from 14 countries, who
minimum life expectancy declarations.
network that the Excelsior brand backs with
are members of the American ‘Color Guild’ – the
attractive margins. Excelsior Paints has
international body dedicated to the promotion,
Behind these coatings and guarantees lies
deliberately positioned itself in the competitive
marketing and selling of paint products.
Excelsior’s own world-class quality control and
decorative paint market to ensure the
Color Guild colourists are known for their ability
R&D development laboratories.
sustainability and profitability of the paint
to predict and present members with information
category of the independent hardware retailer,
regarding colour trends 12 to 18 months before
dedication, development and distribution mean
by offering quality products at cost prices
they occur. Members, their dealers and consumers
one thing- You can’t buy a better paint for less,
that still allow the retailer to make a fair margin,”
stay ahead of the ever-changing colour curve.
Lawson concludes.
NOVEMBER 2021 DIY & INDUSTRIAL TRADE NEWS
“At Excelsior, family involvement, tradition,
