INDUSTRY TALK
Awards highlight packaging industry innovation For over four decades, the Gold Pack Awards have been the epitome of packaging excellence. Recognising the profound impact of packaging on sustainability, consumer experience and product integrity the awards showcase the industry’s commitment to innovation. The past year witnessed a historic moment when two exceptional entries jointly showcased innovation.
A
lA legacy of promoting excellence in packaging THE GOLD PACK AWARDS have been a symbol of
excellence for over four decades. Since their inception, the awards have become the most prestigious recognition in the packaging industry, celebrating aesthetic brilliance as well as the profound impact packaging has on sustainability, consumer experience and product integrity. Packaging is more than a protective shell; it’s a storyteller, an innovator and silent brand ambassador. In a world where first impressions matter, packaging is often the initial touchpoint between consumers and products. The Gold Pack Awards acknowl-
nature of an industry in constant motion.
edge this power, honouring those who
Entrants were evaluated not only on aesthet-
leverage it to create memorable, sustainable
ics, but also on functionality, environmental
and technologically advanced solutions. The
impact and the ability to enhance the overall
commitment to our industry is displayed by
user experience.
our sponsors, without whose support this celebration and industry showcase wouldn’t
GOLD, SILVER AND BRONZE AWARDS
be possible. This time, the Gold Pack Awards
Gold, silver and bronze medals are awarded
weaved a rich tapestry of categories, each
to the top three winners in each category.
representing a facet of the packaging
However, all entries achieving finalist status
industry’s diverse landscape. From beverage
and the medal winners qualify for entry
and food packaging to sustainability and in-
into the international World Packaging
novation, the categories reflect the dynamic
Organisation’s (WPO’s) WorldStar Awards.
Winning any Gold Pack medal is held in high esteem by the packaging industry. Although innovation is an appealing reason for awarding medals, it is primarily excellence in packaging execution that creates medal winners. Of course, the most coveted award is the Institute of Packaging SA’s entry overall. This year sees a first in the Gold Pack Awards’ history as the judging panel was unwilling and unable to select just one winner. For very different reasons, they insisted on recognising two entries for their outstanding achievement and execution. The judges comprised a panel of impartial and experienced people with a
8 JANUARY 2024 | FOOD REVIEW
Images: Supplied by Client.
Gold Pack Trophy presented to the best
