NEWS
To access video, check out the Food Review Digimag.
The new 6.2m multi-layer co- extrusion line at its site in Płock, Poland
WORLD’S FIRST DEDICATED PRODUCTION LINE FOR SUSTAINABLE, FLOATABLE SHRINK SLEEVE FILM OPENED IN POLAND Innovia Films, a major producer of highly
The film is also glossy, scuff resistant and
into EcoFloat sleeves and supply those
differentiated speciality films, announced
printable, with a controlled TD shrinkage
with short turnaround times to packaging
the opening of a new 6.2m multi-layer co-
up to 70%. RayoFloat has been endorsed
lines. This initiative will enable our
extrusion line at its site in Płock, Poland.
by the European PET Bottle Platform
customers to boost the recyclability of
The state-of-the-art line will be dedicated
EPBP, although this film is perfect for use
their packaging!”
to manufacturing low-density polyolefin
on a variety of HDPE and PP containers
shrink film for shrink sleeve labels and
too.
tamper evident applications.
As EcoFloat sleeves are made from low density polyolefins, they make the difference in the crucial sink/float
CCL Label markets the polyolefin labels
recycling step at PET recyclers. The
sustainable floatable shrink sleeves. This
under EcoFloat
sleeve material floats and this allows
facilitates easy separation of labels from
CCL Label has been partnering with
for a clean separation from the heavier
PET, HDPE and PP bottles and containers in
multinational brands to develop recyclable
PET flakes that sink to the bottom of the
the recycling process to enable bottle-to-
PET containers for bottle-to-bottle
washing tanks. This easy separation forms
bottle circularity.
recycling in a closed loop. Polyolefin
the basis of the yield of high-quality PET
sleeves are also a recycling-friendly match
flakes that can be used in bottle-to-bottle
our strategic investment into a high-
for PP- and PE-based packaging as they
recycling, closing the loop. EcoFloat has
performance shrink film, that enables more
stem from the same plastics family.
been endorsed by the European PET
The film forms the basis to produce
“The opening of the line concludes
circularity when it comes to packaging
“In recent years, we have seen big
Bottle Platform EPBP.
– an important goal for consumer goods
changes in the market. Brands are
companies,” says Simon Huber, managing
increasingly following Design for
commitment to boost plastic recycling
director, Innovia UK and Poland. “The new
Recycling guidelines and are re-creating
and take steps towards a circular
capacities will allow us to supply label
their packaging to meet recycling targets.
economy as stated when we signed the
and sleeve converters with high-quality
Labels can make a huge difference
Global Commitment of the New Plastics
floatable shrink sleeve material that has
here, the functional properties of label
Economy led by the Ellen MacArthur
the potential to revolutionise the market
materials can support recyclability and
foundation. In future, governments will
and the way packaging is decorated to
re-usability,” says Günther Birkner,
set targets for recycling rates in municipal
move towards more sustainable choices,”
member of the Management Team at CCL.
waste. Reaching these will not be feasible
continued Huber.
“The goal of our investment in Poland
without investing in new technologies for
is to significantly increase the capacity
packaging materials that support ‘Design
Innovia to market the film under the
in polyolefin shrink films which were
for Recycling’. As a floatable, low density
brand RayoFloat
hardly available so far. Through our global
polyolefin sleeve, EcoFloat fulfills the
RayoFloat APO is a clear, uncoated shrink
network of CCL Label sites, we are able
requirements as defined in packaging
film that floats, as its density is <0.93g/cm3.
to convert the recycling-friendly material
design guidelines,” concluded Birkner. •
Innovia’s new multi-layer co-extrusion line
10
May 2022 | FOOD REVIEW
“Our investment is part of our
