HAIR CARE LABELLING
Achieve more
with NFC tags and RFID chips Near field communication (NFC) tags and radio frequency identification (RFID) chips help blur the lines between the physical and digital world, exceeding expectations with better product availability, revolutionising checkouts and increasing access to information. Jessica Busa of Siyakha Imperial Printing reveals how.
individual needs are better met. When included in
HOW IT ALL WORKS
the labelling of individual products, NFC enables
NFC and RFID systems work with radio waves
consumers to get more information about the
– picked up after scanning a small electronic tag
products they want to purchase. Possibilities such
inserted into an item’s label or packaging – using
as linking to a video on how to use an item or a
mobile or stationary readers. The tag can be
recipe can all be realised with NFC.
encoded with a unique identifier. RFID allows tagged items to be identified without direct
NFC and RFID costs … are starting to become more accessible
proximity, as is needed with a barcode. NFC and RFID costs, which have traditionally been too expensive for consumer applications, are starting to become more accessible and their potential in retail applications is growing as the technology evolves. Siyakha Imperial Printing is a committed partner to its customers, helping them increase efficiencies
Using NFC, a link to a video can be embedded in a product’s label, providing consumers with detailed info on how to use an item
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AUTOMATION AND CONSUMER EXPERIENCE
with better item-level accuracy throughout their
The benefits of RFID in accurate inventory
global supply chain. In doing this, we also help
management include avoiding consumer
customers achieve their sustainability goals by
disappointment with out-of-stock items and
reducing waste and their overall environmental
increase response time with product location.
impact. We work with longstanding partners and
Ultimately, this leads to savings and improved
industry leaders to provide the best collaborative
consumer experience.
solutions for the future. •
RFID can also considerably reduce the time
onsumers desire personalisation, a
consumers waste in queues. Retailers that have
connection with products and immediate
introduced automatic RFID-powered checkouts
access to information. In today’s retail
have eradicated the tedious task of scanning
landscape, consumers will go where their
individual barcodes.
QUARTER 4 2020 // P&C AFRICA
Siyakha Imperial Printing – www.labelprint.co.za
