BEAUTY INNOVATIONS
Upcycling an apple a day restores skin health To achieve a circular beauty industry, any impact on the environment needs to be prevented through collaboration and transparency and by operating in harmony with nature’s rhythms. The active ingredient Pomarage was born from this intention by way of an agro-cosmetics symbiosis between Provital and Mooma. This is the story of Provital’s journey towards circular beauty and how it upcycles apple cider waste to produce the well-ageing hero ingredient, Pomarage.
P
REVENTION SITS RIGHT at the
ingredients, transforming the idea into
top of the waste management
a concept of “circular beauty” and working
supplier in Girona, Spain, based in close
hierarchy. The circular economy
Mooma is a family-run artisan
steadily towards a zero-waste cosmetics
proximity to Provital. With over 50 years’
stands in contrast to the linear “use-
industry that is truly in tune with
experience in the fruit-growing sector,
and-dispose” model. In this context, the
nature’s rhythms.
the company is currently operated by
cosmetics industry has a vital role to play in catalysing the bioeconomy, as it’s able to make use of and increase the value of waste – more commonly known as upcycling. Upcycled products are positioned above recycled alternatives, creating a stellar perception and the ability to obtain real gems from waste. Pomarage™ from Provital, represented
the third generation of the family, who
Beauty brands can gain value by working with suppliers and partners to set sustainable initiatives in motion
by Savannah Fine Chemicals throughout Southern Africa, is the result of recovering byproducts from apple processing in Spain. Apples are known around the world to
are dedicated to apple growing in the Empordà region. As the main byproduct of apple processing to make cider, apple pomace is agricultural waste containing a mixture of flesh, skin and seeds. As the waste product is rich in polyphenols, Provital decided to reuse it as the key raw material of Pomarage. This innovative thinking obtains a well-
COLLABORATION IS KEY IN CIRCULAR BEAUTY
ageing active ingredient that: •
To embark upon a truly circular beauty
is sourced within the immediate vicinity, i.e. 100% local in Spain
be synonymous with health. There is also
project, collaboration is crucial. Beauty
a real need for them to be upcycled, with
brands can gain value by working with
Spain alone producing more than half a
suppliers and partners to set sustainable
million tonnes of apples each year – 25% to
initiatives in motion. When it comes to
30% of which become waste material. This
conveying the message of circular beauty
•
apple waste contains a high concentration
to consumers, transparency is an essential
•
of polyphenols, which are active molecules
factor. It is vital to be completely honest
for the farming sector, thanks to
with recognised and confirmed skin
with regard to ingredient sourcing and
the processing and recycling of agri-
anti-ageing properties.1 Apples also have
traceability initiatives that demonstrate the
food waste.
known whitening properties, as well as UVB
authenticity of suppliers and raw materials.
protection and lipolytic activity. 2,3
Pomarage was born as the result of
•
is developed in line with the circular economy concept
•
has a lower environmental impact (carbon footprint) generates less waste has a positive economic impact
Provital’s intention to collaborate with
RESTORING SKIN’S HEALTHY APPEARANCE
of the circular economy to its processes,
various entities at different points in
Pomarage contributes to restoring
but also looks at the option of using
the value chain, resulting in its industrial
skin’s healthy appearance thanks to
these resources to manufacture active
symbiosis collaboration with Mooma.
its mechanism of action on reducing
Provital not only applies the concepts
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QUARTER 1 2022 // P&C AFRICA
