FRAGRANCES
Feel the world by harnessing the power of sensual fragrance experiences Souvenirs can narrate stories from the past or conjure up visions of the future. Düllberg Konzentra’s new trend concept aims to do both simultaneously. “Feel the World” sparks sensual mind movies for those who feel the lure of far-away places – even when travel is restricted. Experts of the international fragrance house reveals how in this article.
W
HAT ARE THE things we cannot and do not want to relinquish in life? What is close to our hearts? Sometimes these can be ordinary, everyday objects, like souvenirs that remind us of discoveries of foreign places and the world around us. For Lisa-Marie Achilles of the marketing team at Düllberg Konzentra, this idea was
to different destinations and to create new memories. With Feel the World, we want to re-open the doors to the world and make this possible. We have created sensual fragrance experiences which invoke new fragrance memories from around the world,” she explains.
the inspiration for a new fragrance concept designed for use in body care products. “Over the past two years, we have become accustomed to living with memories and souvenirs of more care-free times. Now the time has come to head out once again
consumer insights, explains Christian Lüke of Düllberg Konzentra’s marketing team. One of these insights is slow luxury. “Instant gratification is passé; now the journey is very much the reward. Progressing slowly along the path of discovery, rather
THREE TOPICS UNITED IN ONE CONCEPT Feel the World is based on a variety of
Tel 011 608 4944 Fax 011 608 4948 Email sales@sensetek.biz
Sensetek.indd 1
26
QUARTER 1 2022 // P&C AFRICA
2017/03/02 11:50 AM
