ETHNIC CARE
New insights into the future of beauty
Tomorrow’s Beauty is the new trends commentary from IMCD for the personal care industry. It is the third in a series of commentaries from the global speciality chemicals and ingredients distributor, which explore the markets in which IMCD Personal Care operates.
I
MCD HAS TAKEN a closer look at what
For customers, IMCD acts as a
self-care and feeling good truly means
springboard, offering the market insights,
to consumers today by exploring their
formulation expertise, and high-quality
shifting behaviours to uncover new trends. These trends are set to shape the future of the global beauty and personal care industry.
ingredient portfolio they need to help consumers take care of themselves and their families, in 2021 and beyond. Supported by the latest market data, Tomorrow’s Beauty commentary is intended as an inspirational guide. It features a series of sit-down interviews with technical and business experts from IMCD Personal Care, who share relevant insights into megatrends such as ‘making a positive impact’, ‘the quest
Did you know? Global consumers are eager to embrace new technologies. According to recent research, 43% of Chinese beauty shoppers would be interested in a mobile app that recommends beauty products based on their needs. Meanwhile, 47% of US consumers would be interested in trying a facial skin care product with integrated diagnostic tools. (Source: Mintel: 2025 Beauty Trend Report).
for transparency’, ‘inclusivity’, and ‘entertaining experiences’. In this article,
opening their website with a questionnaire
we will focus on the inclusivity trend
on skin type, beauty interests or style
and how to meet increased demands
personality, which leads to a list of
for customisation in personal care
personalised product recommendations.
and cosmetics.
Great leaps in technology are making the entire process more intuitive.
TRUE INCLUSIVITY Global beauty brands are waking up to
EXPERT Q & A
the fact that true inclusivity is down to
IMCD Personal Care experts Danielle
the details. Take the growing number of
Wheeler, technical director Americas, and
colour cosmetic brands that are offering a
Ian Lawrence, vice president Americas
highly expanded skin tone shade range as
share their thoughts on what celebrating
standard, with labelling systems that don’t
individuality means to consumers today.
start with the lightest shade first.
What are the biggest global differences in
Understanding consumer difference means taking the time to get to know consumers’ needs and offering
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QUARTER 2 2021 // P&C AFRICA
self-expression and identity culture that personal care brands need to be aware of? Wheeler: A lot of trends in self-
personalised experiences. Leading brands
expression were previously driven by big
understand the importance of taking the
name personal care brands in Europe and
consumer on a journey, for example by
the US which dictated their perceptions
