HAIR CARE
Top tips and
summer hair trends
Reneé Potgieter, hair health activist and colour alchemist, is on a mission to change the way beauty is perceived. She knows, as an expert with over 25 years’ experience, that a less-is-more approach to hair is what leads to healthy, beautiful locks. She also knows that the summer season gives consumers the perfect opportunity to bring out their hair’s natural beauty.
I
t is summer, and many consumers are enjoying an easier laid-back approach to their beauty regimes – especially those working from home, who get to enjoy less stress when getting ready in the morning.
NO-HEAT STYLING For anybody that wants to restore health, vitality, and strength to their hair, the absence of artificial direct heat on the hair is an absolute must. The no-heat method works
because hair consists in part of hydrogen bonds and artificial heat manipulates the hair, thereby controlling its shape. The temporary hydrogen bonds are radically responsive to moisture. So, while hair may look fabulous just after styling, the moment steam, water or sweat hits, the killer styling is lost within seconds. The bonds are also responsible for controlling the temporary texture of the hair. However, if they are consistently manipulated with styling, long-term damage occurs to the bonds and hair suffers a sort of ‘memory loss’. Constantly manipulating hair texture, like straightening curls with frequent blowdrying and flat-ironing, result in the bonds eventually forgetting their true natural form and, essentially, hair goes into crisis mode. The only way to prevent this is to work with the hair structure instead of against it. Enhancement and nourishment, in place of relentless manipulation, will bring out the best in the hair structure. Leave-in nourishing treatments are also great. Of course, you won’t wake up with perfect hair, but they do help to nourish hair, leaving it healthier and more cooperative.
NATURAL STYLING PRODUCTS Caucasian consumers often experience great hair after a day at the beach. There are two reasons for this. One is that there are no mirrors for them to consistently critique themselves, so they’re forced to embrace their hair and its reaction to the elements.
Did you know? Scalp care was big in 2020 and will continue into 2021. With more people experiencing hair loss and hair maintenance being put into our own hands, it’s becoming ever more important for consumers to care for their scalps at home with multitasking products.
32
FEBRUARY 2021 // WWW.PHARMACOS.CO.ZA
