COLOUR COSMETICS
Pure solutions for natural beauty products As the food and cosmetics industries converge to similar more natural and sustainable models, they’re becoming increasingly intertwined. Sensient Cosmetic Technologies explores the use of fruit and vegetable extracts to create superfood infused colour cosmetics with an uplifted brand energy.
N
atural is not a trend – it’s a
Table 1: SCT4173 XFine Natural Lip Glosses
fundamental requirement. Going beyond the
Phase
basic natural origin of
ingredients, consumers expect more
A
from cosmetics brands. People are focusing on labels, ingredients and
4173-1 %w/w
4173-2 %w/w
42.00
42.00
42.00
42.00
4.00
4.00
4.00
4.00
23.50
23.50
23.50
23.50
25.00
25.00
25.00
25.00
Tocopheryl Acetate
0.50
0.50
0.50
0.50
Natpure XFine Beetroot BR312 (or)
Beta Vulgaris (Beet) Root Juice (and) Citric Acid (and) Ascorbic Acid (and) Maltodextrin
5.00
Natpure XFine Radish RR311 (or)
Raphanus Sativus (Radish) Root Extract (and) Citric Acid (and) Maltodextrin
Natpure XFine Potato SP313 (or)
Ipomoea Batatas Tuber Extract (and) Citric Acid (and) Acacia Senegal Gum (and) Maltodextrin
Natpure XFine Turmeric TU114
Turmeric Oleoresin (and) Gum Acacia (and) Maltodextrin
Ingredient
INCI
Castor Oil
Ricinus Communis (Castor) Seed Oil
Thixcin R PC
Trihydroxystearin
Castor Oil
Ricinus Communis (Castor) Seed Oil
Castor Oil
Glyceryl Isostearate (and) Isostearyl Alcohol (and) Butyrospermum Parkii (Shea) Butter (and) Euphorbia Cerifera (Candelilla) Wax (and) Brassica Campestris (rapeseed) Sterols
Vitamin E Acetate
production methods, embracing niche ways of living and eating. The movement is about more than
B
just food – it’s a seismic shift in why, where and how people consume. Such as the ‘local is lekker’ and ‘love or buy local’ movements, embracing nature is here to stay. Our throwaway culture is also becoming a contentious issue and consumers
C
are looking for sustainable, ethical and responsible ways
4173-3 4173-4 %w/w %w/w
5.00
5.00
5.00
to conserve the planet’s resources. They are affiliating themselves
Beauty has opted for phyto-pigments
beauty brands, Sensient Cosmetic
with companies that share their
instead of artificial ones to colour its
Technologies offers a new generation
cultural and ideological values.
eyeshadows and lip products. The
of powdered natural extracts based on
These consumers are hungry for
eyeshadows are packed with vitamins
vegetable juices. These extracts have
natural beauty and consider natural
C and E and coloured with Eclipta daisy
proven ‘care’ benefits and provide
ingredients to be healthier. As a result,
and moringa phyto-pigments. Cape
pleasing colours in colour cosmetics.
food textures and ingredients derived
lilac and aubergine phyto-pigments are
from plant and vegetable sources are some of the best ways to make the connection. Yet there can be no compromise on efficacy.
used to colour the lip products. Rituel de Fille’s Forbidden
Extracts for edible cosmetics Natpure XFine Powder Complexes from Sensient Cosmetic Technologies
Lipstick is both
are water soluble and oil dispersible
bold and
where they remain stable with
cosmetics brands on the
daring. This
temperature. They are produced by
market include Raw Cosmetic,
and the rest
entrapping the vegetable juices in
of the brand’s
a carrier to form a powder complex
colour cosmetics
of coloured actives suitable for use
Leading natural colour
which takes natural formulations a step further by including extracts of acai and goji berries and kale and Kakadu plum in its
are said to be handcrafted with natural
in colour cosmetics and skin and hair care products. The complexes
extensive range of makeup. Skin Food
ingredients and free from phthalates,
are also easy to transport and store,
Fresh Fruit Juice Extraction Tint and
synthetic dyes and fragrances.
thanks to their powdered form.
Blush features natural fruit extracts and
For South African colour cosmetics
gives vivid colour with no caking. Juice
brands inspired by these global natural
46
| JANUARY 2020 | P C Review
The range includes Natpure XFine Potato SP313, Natpure XFine Beetroot
