PERSONAL CARE
Help the scalp recover
from stress with ProRenew Complex CLR
Scalp care is an important trend which consumers are embracing. In the past, influencing the scalp was only a focus for antidandruff products or the odd product designed to address hair loss. Yet this is changing. Harald van der Hoeven, director of product design and development at CLR Berlin, discusses how to meet consumers’ evolving scalp care needs in rinse-off formulations.
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he scalp contains many hair follicles, and it has a large surface area. Consequently, it is particularly sensitive to external sources of stress, of which there are many. Daily hygiene rituals lead to the drying out of the scalp, causing it to lose its robustness as a physical barrier. The scalp can be a breeding ground for unwanted microbes and, when people have thinning hair, it is exposed to damaging factors such as UV light and pollution. Scalp sensitivity and scalp dryness and flakiness are common concerns, and more than ever consumers are inclined to use scalp care products. However, the average consumer is mostly interested in applying convenient Harald van der Hoeven methods to solve their scalp’s problems. Depending on hair density, the use of leave-on products on the scalp is seen as a nuisance. Consumers are interested in finding a solution to their problems which is easy to use and does not necessarily have to be applied daily. They expect their shampoo to not only clean their hair and scalp but also to impart caring properties on their hair and scalp when using it every second or third day. The obvious fact that shampoos are rinse-off products poses an important challenge to the cosmetics industry. The mere addition of hair conditioning ingredients or an active ingredient with proven efficacy in leave-on formulations often does not suffice. Hence, it is a critical task for the cosmetics industry to provide all consumers with shampoos that are effective and, in line with consumer perception, offer beneficial properties for the scalp.
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OCTOBER 2021 // WWW.PHARMACOS.CO.ZA
Did you know? ProRenew Complex CLR has a strong affinity to the skin. This means it can offer the skin important benefits, even in rinse-off products such as shampoos and hair masks.
GIVE SKIN A HEALTHY BOOST ProRenew Complex CLR (INCI: Lactococcus Ferment Lysate) is an ingredient that has shown important benefits for the skin and its microbiota in general. It improves the biological processes with which the skin ensures its most important property, its physical barrier function. In essence, ProRenew Complex CLR makes the skin healthier and more robust. It is a well-proven fact that healthy skin has healthy skin microbiota. In elaborate in vivo studies on human volunteers this was shown convincingly. Healthy skin and healthy microbiota recover from stresses as quickly as is possible. Skin and its microbiota are constantly exposed to stress. So, it is of
Figure 1: Number of volunteers in agreement with the statement (%)
great importance for both to remain healthy and robust. ProRenew Complex CLR is able to support both the skin and its microbiota in recovering from stresses much quicker than would normally be the case. Interestingly, ProRenew Complex CLR as a postbiotic ingredient is derived from a lysate of probiotic Lactococcus lactis. Bacteria like Lactococcus lactis are natural residents on the human body. It is of great importance that this kind of bacteria can adhere to human cells and find their niche. Without this, the bacteria would not survive. These properties are also crucial for an active
