4 digital marketing trends to watch out for in 2018

4 Digital Marketing Trends To Watch Out For in 2018

MAY 03, 2018 | NEWTON CONSULTING INDIA

TECHNOLOGY In 2018 and coming years, marketers will leverage technology to gain meaningful insights into consumer behavior & buying patterns and focus more on customizing the user experience.

STORYTELLING With chunks of data flooding the internet, it has become imperative for brands to curate meaningful content for their target audience. Hence, storytelling is going to be the sure-shot tool for brands to cut through the noise and carve a niche for themselves.

FIRST MOVER ADVANTAGE Digital marketing is fairly dynamic and so, in future if marketers need to get more from it, then they must adopt the latest trends to be at the fore-front.

MOBILE FOCUSSED DIGITAL MARKETING In the coming years, Google will rank websites on the merit of their mobile versions as opposed to their desktop versions, which will translate to more mobile focussed digital marketing.

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