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WINNING FOR
TACTICS
BRANDING
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STRATEGY
Well-Defined Mission & vision
We generally use mission and vision interchangeably, without realizing how significant it is to mark a clear-cut distinction between them and define them appropriately. Our brand strategy should reflect the vision and mission of the company.
SIMPLE & SMART LOGO
Segmentation targeting & positioning
360 degree communication
The logo of the company also plays a significant role while determining the branding of the company. The logo defines the company and helps in brand recall in a major way. So the logo construct should reflect the mission and vision of the company.
Make sure that the audience for whom the product or service is designed for clearly need the brand; the need can be existing or latent need. Furthermore once they are segmented efficiently, they should be targeted to the relevant audience and positioned at a point of difference.Â
When a product is launched or a service is introduced it is important to understand the nuances associated along with it. Commonly it is seen that the company forgets to consider the importance of 360 degree communication and manages the brand in a single way.
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