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BEST SEO PRACTICES 2018 What do you do when you face a problem or come across any question you don't know? You simply 'Google' it, right? That's the power of search engines. They hold massive potential for growing a business either through paid marketing or Search Engine Optimization (SEO).
WHAT SEO IS ALL ABOUT SEO is an organic way of increasing a brand's visibility on search engines. It is a mechanism to make a company's page/website rank high on SERPs (Search Engine Result Pages). According to a survey conducted by HubSpot it was found that 77% of people research a brand before engaging with it.
ON-PAGE SEO On-Page SEO is concerned with optimizing a brand's website/social media pages. Optimization means to insert search engine friendly Keywords, Meta Tags, Meta Description in the website/webpages to improve its rank and enhance its visibility on search engines.
OFF-PAGE SEO Advancements that you do outside your website can be classified as Off-Page SEO. Its main objective is to drive relevant and high quality back links to your website. One thing to consider here is, always go for those referring websites which have high domain authority as search engines give them huge preference.
Do you know, in 2017, 47% of the world's population accessed the internet and by 2021, it is estimated to grow to 54%. The number of people using search engines is growing year on year and that too at a rapid pace. This makes SEO a vital part of any branding process.
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