DIFFERENCE BETWEEN MARKETING, ADVERTISING AND BRAND COMMUNICATION NEWTON CONSULTING
MARKETING Marketing is a collective term given to the action of promoting and selling products/services, including market research and advertising. It entails all the process right from identifying the market demand, consumer needs, to developing a product/service, to performing business analysis, devising brand strategy, to doing promotions, advertising, and to finally selling the product or service.
ADVERTISING Without any potential buyer, there will be no sale of your product/service. This is where advertising comes into the picture. Advertising involves making consumers aware about the product or service. Through advertising you are educating the audience about your product/service. For example: TV commercials, Magazine/Newspaper ads, social media, etc.
MARKETING COMMUNICATION Communication entails the content part of advertising which forms a decisive factor in inducing a purchase. Brand communication sets the tone of your product/service. In simple terms, it tells the consumer about your product/service as in how it can be of any value to them. Based on the communication, customers decide whether to make the purchase or not.
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