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You have 8 seconds for a compelling headline and landing page. After 8 seconds, majority of the visitors leave. Visitors should get a clear message on your homepage or landing page as in why they should do business with you and in what way it will benefit them.
If visitors are not comfortable purchasing from you then overcome their inhibitions by building a sense of trust in them. You can do this by:
Including a behind the scenes video of your company and how you operate on a routine basis. Videos can lead to an increase in sales by 144%. Include customer testimonials to build trust. Highlight your USP, how long you have been in business, how many projects you’ve completed, customer satisfaction rate, etc.
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Did you know that a 1-second delay in loading your website can result in a 7% reduction in conversions? Remember, successful websites are for their readers, not their owners. Your website should be clean, well-organized and in sync with your unique value proposition. Make sure to have ample landing pages because the more landing pages you have, the more leads you are likely to get.
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