MARCH 2013
100 big ideas
bigidea
When ING Direct Italia aquired a bricks-and-mortar home in Rome, the online bank charged two firms, New Architects and Newtone Architects, with making the storefront work as both a banking institution and a concept store. The designers started with the brand’s avatar, a pumpkin: reproducing its shape and shade of orange in the form of a 13-foot-long, 8-foot-high lacquered pod that sits in the middle of the 4,800-square-foot branch. Customers enter to receive personalized services while seated on leathercovered banquettes in a cozy, enveloping environment. Glass slippers not included. —Georgina McWhirter
turn into a pumpkin
firms: new architects; newtone architects site: rome
LEONARDO ALOI/COURTESY OF ING DIRECT ITALIA
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From top: The “pumpkin” at ING Direct Italia comprises prefabricated curved plywood elements, coated with lacquer and assembled on-site. Marco Michele Rossi’s pendant fixtures illuminate his banquettes.
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CONTENTS MARCH 2013
ON THE COVER
VOLUME 84 NUMBER 3
At Weinhandlung Kreis wine shop in Stuttgart, Germany, Furch Gestaltung + Produktion’s custom modules in powder-coated steel wire store and display 12,000 bottles. Photography: Zooey Braun.
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STEFAN KORTE/COURTESY OF DAVID ADAMO AND MEHRINGDAMM 72
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