Local Shop Summit: Event Recap

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SUMMIT Event Recap London – 4 October 2018

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Shopper insight. Fresh ideas. Bigger profits.

For the eighth annual Local Shop Summit, we celebrated the ideas that top retailers are using to continue the upward trajectory of the £40bn convenience retail industry. For these independent shop owners, the most important takeaway was the resounding need for collaboration and the sharing of ideas across the retailer community

“ Customers can choose a chocolate bar off the shelf and we’ll make a milkshake from it. I took the idea from Cakes & Shakes in Musselburgh and I’m not ashamed of it” – Ferhan Ashiq

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Keynotes that inspired

Rachael Stott from The Future Laboratory showed us what retail will look like in years to come

Mo Razzaq, owner of the Family Shopper Blantyre, Glasgow, illustrated the value of putting data into action – and how it adds to the bottom line

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Ferhan Ashiq, owner of Levenhall Village Store, Musselburgh, got the audience’s attention and encouraged them to share ideas and borrow concepts

The day’s moderators, led by Newtrade editor in-chief Louise Banham, came together at the end to host a lively recap of the day’s learnings and takeaways

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Actionable panel sessions Following lunch, attendees chose three of six scheduled talks that provided tips and how-tos with lasting impact for retailers

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An engaged audience Over the course of the day, 196 qualified guests gained insight, started dialogues and asked questions about the changing face of the convenience retail industry

33% of the audience were new attendees

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Partner integrations The Local Shop Summit offered a day’s worth of opportunities for sponsors to showcase their products, offer thought leadership and hear what mattered most in the industry directly from the retailers who filled the room

Booker

Mars Wrigley Confectionery

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Coca-Cola European Partners

Pernod Ricard UK

Headline partner:

Learning partners:

Networking partners:

JTI

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Cocktails & conversations To cap off a unique day of programming, a lively cocktail reception was held pitch-side, allowing retailers, partners and editors to network, mix and mingle over refreshing beverages

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Dinner & celebrations

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The evening concluded after a three-course meal was served alongside the highly anticipated announcement of the Independent Achievers Academy’s finalists for 2018

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Extended reach A live blog was hosted on betterRetailing.com and regular social media snippets kept retailers informed throughout the day

Follow-up coverage of the Local Shop Summit was featured in subsequent issues of RN and Retail Express and on betterRetailing.com

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Return on investment

899,692 impressions delivered on social media

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93% of attendees wanted more information from partners

£207,423,060 total value of the room

Opinions that matter “ As a newcomer, I wasn’t sure what to expect, but from each session I took away several valuable tips that could see an increase in profits. Overall, it was a great opportunity to network with likeminded business people with years of experience. I look forward to attending again” – Sim Chind, GB Wines Off Licence, Romford “ We invest in a lot of different things to get insight into the convenience market and the Local Shop Summit delivered more insight than anything else we’ve invested in this year” – Ed Clapham, national account manager, Pernod Ricard UK

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