‘LOYALTY IS REALLY IMPORTANT TO ME’ How David Woodrow keeps his newsagents thriving BACK PAGE 9-22 APRIL 2019 betterRetailing.com
PROFILE
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RETAILER PROFILE DAVID WOODROW WOODROW’S NEWSAGENTS
ALLY ‘LOYALT Y IS RE IMPORTANT TO ME’
9-22 APRIL 2019 STRICTLY FOR TRADE USERS ONLY
realise you trade. If people they’ll provide a good service, keep coming back.” to his MEGAN HUMPHREY It’s by staying true David has expertise that owner of despite DAVID Woodrow, Liremained successful behaviours. Woodrow’s Newsagents is changing customer Glasgow, to go censed Grocer in re“We’ve offered food he exout,” proving that traditional since we started rewards limit to how tailing can still reap plains. “There is a market. we stick to in an evolving much we can do, but in Bishoprange, which The store, based three selling our basic enough – in today’s includes local farm sausages ton, has passed through with to be substantial – albeit reseem for ones well as generations as important roll, family – the impulse market, it’s and bacon in a the way. away.” a few changes along look for quick wins.” the winter.” claims Da- dying blames the fall in sales tailers to David is soup in relation“I’m a rare beast,” David With this in mind, David values his to exist just trends. and the opportugrowing digital vid. “The shop used optimistic about ships with his customersto the next to the on vital are more than 4,000 nities a new shopping centre up the road, right suppliers as being we are “There down houses being built I’m could bring to his business. train station, and where running of his store. and mor- new “But a new shopping now was just bricks road,” he explains. is really important the “There’s in “Loyalty any market up that I’ll pick tar. This came on the being built just outside to me,” he explains. “I’m eshave been not hopeful because centre It’s says. “Some the mid-’80s and we new subscriptions, of the village,” he pecially loyal to suppliers. a negative in terms important to build up a strong located here ever since.”the de- the houses will be equipped to get see it as but I David quickly made of�ice. with everything needed of taking away business, relationship.” post �ilters online.” positive. cision to install a “The same mantra con- think it’s a I took the news he will have “At the same time, However, David remains of“To get to it, people village, down to my customers,” the isn’t sub-retailing the his that through magazine opportunity to refurbish a “If he says. “I �ident ahead. to drive passing adds. our best to will help him stay rest of the shop,” there will be new available, we try added some fering own, despite so will always repainted it and “We have held our get it stocked. I he explains. BE the availLED lighting.” be passionate about retailing the challenges,” sub- I WILL ALWAYS Throughout his “We’ve always done ABOUT ability of newspapers.” selling has – it could be classed PASSIONATE career, news David, but retailing driver for us. We THE AVAILABILITY always motivated of more see this as a footfall To car a putting to is today’s market provide newspapers OF NEWSPAPERS David’s store, go garden centre and under threat. m/ point garage, a to betterRetailing.co “From a newsagent’sa huge a hospital.” gents has woodrows-newsa getting David not this, I’m as of view, As well like I used 400 home news delivery increase in sales “The same up to “I feel like this is to,” explains David. too customers. can be said for magazines,
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Location: Bishopton, Glasgow Staff: Four full-time HND customers: 400 Opening hours: Mon-Sat 6.30am-6pm, Sun 6.30am-1pm Trading since: 1979
1 sub-retailing sub-retRoll out
“We have always footfall ailed, and it’s a real driver for us,” says David. He uses a van to deliver magathe newspapers and zines that are requested by his customers.
returns 2 Back
bottle
David supports the implereturn mentation of a deposit scheme. “I am consider-a ing how I would house quite is machine, as my store might “It small,” he explains. layout.” mean rearranging the
atens cco thre ages Illegal toba ihoods, dam ’ livel retailers contains ities and commun edients. t Follow @suspect_repor ted ingr unregula
opportunities 3 Embrace is hopeful that the
David opening of a new shopping trade centre will bring in newhave to the village. “People village to to drive through our is an get to the centre – this opportunity,” he says.
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