CHRISTMAS ADVICE
What retailers should expect from confectionery sales this year P29-33 ICE CATEGORY ADV FECTIONERY CHRISTMAS CON
DRIVE FESTIVE SWEET SALES
7-20 SEPTEMBER 2021 STRICTLY FOR TRADE USERS ONLY
2021 7-20 SEPTEMBER betterRetailing.com
29 23
rs share Retailers and supplie expecting insight on what they’retionery from Christmas confecE reports this year. LISA MOOR
CHRISTMAS WHAT TO EXPECT FOR
2021
co-workers,” he says. families, friends and the current circumin four households Berry agrees: “While because nearly one says. , we know a Christmas like no last December,” he stances remain unpredictable CHRISTMAS 2020 was UK forced into lock- shopped online restrictions limremains a staple during the He adds that although in some areas, that confectionery with it playing an everother. With most of many consumited gifting opportunities sharing formats the holiday season, down before 25 December, season ever. moments of joy festive important role in providing impacting confectionery the arrival ers had their quietest senior brand manag- compared with previous years, multipacks and pleasure to consumers. Also, UK-wide Mars Wrigley UK’s Berry, stresses and a successful gained more sales. Day, Alison tablets gifting, Freedom & of chocolate around and er, seasons will want to make up of last year, 86% has shed positivity This year, shoppers Smith, marketing vaccine roll-out, that despite the challenges to give something says Chris con- Christmas 2021.”of One Stop Mount Nod in of consumers continued Mutton, managing for lost time, specialist at manager Aman Uppal, with special. However, Andy company behind communications as usual last year, Hancocks. the Coventry, ordered “I’m director of Storck UK, Werther’s Original, fectionery wholesaler priorities surround- plans to go bigger than ever this year. and “We are sure to see on getToffifee, Bendicks Christmas props, a knock-on effect on ing Christmas 2021 shopping based thinking about buying did simisays restrictions had sales. having as much Christmas such as a big moving Santa. We so football, Buying Christmas confectionery from shoppers ting together and and possible. as Olympics the “Despite benefitting top up, the con- cheer out of purchases as shoppers go big lar things for a precedent for it,” he says. to bit of habits are set to change with we’ve set a using their local store down by £18m last in order to make up for lost celebrations venience sector was 2019. This was largely Christmas versus
STORES SEE RED AS BREWERS GO GREEN • Injuries and lost sales in shops due to faulty new eco beer packs
• Suppliers reveal upcoming design changes in response to retailer anger
RETAIL CRIME
AVAILABILITY
NEXT-GEN NICOTINE
Why the whole of the UK isn’t lucky enough to benefit from new laws better protecting indies
How local shops are capitalising on rising product shortages in rival supermarkets
How to meet and cater to your shoppers’ needs in vaping and next-gen
P3
P6
P17-27
P4