Black Spiced spirit from Captain Morgan

CAPTAIN Morgan is expanding its range with the launch of a premium Captain Morgan Black Spiced spirit.

The 70cl bottle (40% ABV) will be available to convenience, wholesale, grocery and the on-trade from September 2023, having launched at the end of last month on Amazon and thebar.com.

Spiced varieties are the biggest contributor to the growing share of rum in spirits.

The Black Spiced rumbased spirit drink aims to help retailers tap into this trend and cater to premium consumer occasions.

Eleanor Morgan, Captain Morgan marketing manager at Diageo GB, said: “We know rum presents a huge opportunity for retailers, and this latest innovation is set to help tap into new occasions when it launches to the trade from September.” sales growth in the past year.

CCEP is supporting the promotion with a marketing campaign including social