Mondelez adds PMP to Lu biscuit range

MONDELEZ International has added a £1.69 price-marked pack (PMP) to its Lu French biscuit range.

The PMP is available for the brand’s Le Petit Chocolat variety. Its launch comes as the �lavour already ranks in the top �ive in the special treat segment, with 49% of its shoppers buying it in addition to their current basket.

Overall, Lu was the number-one adult sweet biscuit launch in 2022. The supplier hopes to drive further sales with the PMP, as four out of �ive shoppers currently consider themselves priceconscious, according to IGD.

Charlotte Parkes, senior brand manager for Lu at Mondelez, said: “The new launch will help further establish the Lu brand within the convenience channel, as well as encourage trial of the wider range.” media and outdoor advertising, sampling across London and partnerships with festivals.

Maryland Minis makes PMP debut

FOX’S Burton’s Companies (FBC UK) has launched its �irst price-marked pack (PMP) for its Maryland Chocolate Chip Minis range.

The new £1.29 format, which contains six 19.8g mini bags, aims to drive sales and cater to shoppers who are looking for clear, on-the-go packaging formats. FBC UK research suggests PMP sales account for 73% of independent outlet ‘sweet biscuit’ volume sales.

Colin Taylor, trade marketing director at FBC UK, said: “With Maryland sales up 18.1% year on year, the brand is perfectly positioned to help drive growth with multiple product formats, including these new PMPs.”

Müller barista milk is Good Stuff

MÜLLER Milk & Ingredients has launched Müller Good Stuff Barista Milk, which it claims is the �irst mainstream dairy barista milk available to retailers.

The new variety is available to One Stop and Tesco retailers, ahead of a wider expansion this month. It comes in a 100% recyclable 1l carton at an RRP of £2.10.

It is designed to accompany coffee, either added cold, frothed, or warmed and whisked. It contains caramel �lavours and added protein, which the supplier says creates smaller bubbles which are ideal for the creation of latte foam art.

Müller will launch a supporting marketing campaign across digital, radio and outdoor channels this autumn.