Ribena reteams with Hasbro

support Weetabix’s onpack promotion, and is estimated to reach 64% of UK audiences.

Funkin Cocktails goes alcohol-free

READY-TO-DRINK (RTD) brand Funkin Cocktails has launched its �irst alcohol-free variety in a Passion Fruit Martini �lavour.

The new variety, inspired by the brand’s number-oneselling alcoholic variety, has initially launched in Tesco ahead of a wider rollout, and comes in 4x200ml packs at an RRP of £6.75, and will also be available in a single can (RRP £1.80).

“Our Passion Fruit Martini can is the runaway leader of the cocktail category,” said Ben Anderson, marketing director at Funkin Cocktails, citing Nielsen �igures.

“This is exactly why we’ve taken on the challenge of mixing up the same serve packed with all the punchy �lavours shoppers know and love – only this time, without the alcohol, so everyone can get involved.”

RIBENA has partnered with Hasbro to give shoppers a chance to win Hasbro and customised Ribena-Hasbro games, following a successful tie-up last year.

Between now and the end of September, shoppers who purchase Ribena’s ready-todrink (RTD) range, as well as its squash and sparkling ranges, will be in with a chance to win prizes ranging from Ribena Monopoly Travel Edition packs, Cluedo mini boards, Risk and Five Alive. The promotion aims to help retailers drive sales across different Ribena pack formats and attract a wider audience.

Currently, the entire Ribena brand is worth up to £120m and its RTD range is currently growing by 5.3% year on year.

New protein desserts from Ufit

WEETABIX‘S recently acquired protein brand, U�it, is expanding beyond drinks with the launch of its �irst dessert range.

The range is launching in Creamy Caramel and Double Chocolate varieties, both available in 250g pots at an RRP of £2. Each variety contains 25g of protein per pot, with no added sugar. They will be available from wholesale later this year.

According to the supplier, the launch caters to increasing customer demand for food and drink which help to optimise performance throughout the day, of which added-protein products are a large part. According to Statista, the global protein

Cif gets fragrant with new sprays

UNILEVER has expanded its range of Cif multipurpose sprays with the launch of Lavender & Blue Fern and Orange & Lemongrass varieties.

The launches come as the multipurpose spray category has grown by 18% in the past year, as the supplier says shoppers are looking for cleaning products which combine fragrance and ef�icacy.

The bottles are also made from 50% recycled plastic and are 100% recyclable.

Claire Racklyeft, home and hygiene category lead at Unilever UK&I, said: “Cif has seen growth in the past six months and we’re con�ident these new products will drive growth of the household category.” ingredients market is set to grow to almost £90bn by 2030.

Brioche Pasquier’s school hols promo

BRIOCHE Pasquier has launched an on-pack promotion to tie in with the school holidays, offering shoppers the chance to win a 12-month Kids Pass.

Until 3 September, 2,000 12-month Kids Passes will be up for grabs via promotional packs of Brioche Pasquier Pitch.

To enter, shoppers scan the QR code to visit the supplier’s competition microsite and enter their contact details as well as the product batch code.

“With cost-of-living increases across the board, we hope this promotion will help our customers to make some lovely family memories and keep the kids entertained