Pernod gets Sovereign range

Jasper Hart

PERNOD Ricard UK has taken over distribution of Sovereign Brands’ range of premium wine and spirits as part of the ongoing partnership between the two suppliers.

Sovereign Brands’ range includes Luc Belaire sparkling wine, Bumbu Rum, McQueen & The Violet Fog gin and Villon cognac.

The transfer of distribution to Pernod Ricard from Amber Beverage is part of a partnership initiated between Sovereign Brands and Pernod Ricard in September 2021 and took effect on 1 July.

Additionally, the two sup- pliers are collaborating on the launch of The Deacon, a premium blended Scotch Whisky launching this month, made from handselected drams from the Islay and Speyside regions of Scotland.

Ian Peart, commercial director at Pernod Ricard UK, said: “We are excited to introduce Sovereign Brands’ inspiring range to our network and drive its growth across the UK. This move aligns with our unwavering commitment to offer consumers the highest quality and most diverse selection of products.”

Brett Berish, co-founder and chief executive of�icer of Sovereign Brands, said: “I’m

New chocolate orange cookies

BAKERY products manufacturer Baker & Baker has expanded its range of Cadbury-branded baked cookies with the launch of a Chocolate & Orange variety.

This is available in a 45g four-pack. It is intended to capitalise on customers’ growing af�inity for chocolate and orange-�lavoured products, confectionery sales of which grew by 134% in 2020-21.

Additionally, fresh cookies represent a 24% share of the overall in-store bakery market and are outpacing its overall growth.

The new cookie variety joins Baker & Baker’s existing range, which includes Dairy Milk and Dairy Milk

Caramel �lavours. Michael Bancroft, licensing director at Baker & Baker, said: “Our new Cadbury Dairy Milk Chocolate & Orange Cookie offers greater consumer choice and indulgence within the in-store bakery channel.” looking forward to this next step in our collaboration with Pernod Ricard, working with them on the sales, marketing and distribution of our brands in the UK, including our newest brand, The Deacon – an exceptional blended Scotch. Pernod Ricard will undoubtedly elevate the distribution of our iconic portfolio.”

KP and Bestway offer cricket tickets

KP SNACKS has partnered with Bestway Wholesale for the third year running to offer retailers the chance to win hospitality tickets to the �inal of The Hundred cricket competition.

There are seven pairs of tickets to the �inal at Lord’s Cricket Ground. These tickets guarantee a VIP experience, including access to an executive box. Travel and accommodation expenses are also covered.

Ten runners-up will also win £100 of wholesale credit each. Every time retailers buy six of the eight core brands involved in sponsoring The Hundred – Popchips,

Kingsland gets new Spanish wine range

KINGSLAND Drinks Group has become the exclusive partner and UK distributor for the new Seduction range from Spanish winery Barón de Ley.

The new Rioja range is available in Rosado de Lágrima (13.5% ABV), Blanco sobre Lías and Tinto Selección varieties.

According to Kingsland, it is aimed at younger adult drinkers, with a youthful appearance and modern �lavour pro�iles.

Pete Fairclough, brand manager at Kingsland Drinks, said: “We wanted to create wines that carry the weight of the Barón de Ley brand heritage and the Old World expertise, yet reach

Say ‘yes to fresh’ with Mentos

PERFETTI van Melle has launched a £1.5m ‘yes to fresh’ campaign to promote its Mentos Pure Fresh Gum range.

The campaign runs until mid-September across peak morning, breakfast and drive time on Capital and Capital Xtra radio stations.

It will also appear until late August through targeted advertising on video-on-de- mand, YouTube and TikTok. There was also sampling activity at Barcode Festival on 6 July. out to modern drinkers looking for contemporary, uncomplicated wines that �it into their lifestyles.”

The campaign spotlights all �ive varieties of Mentos Pure Fresh Gum, as well as its fully recyclable paperboard bottle.

Currently, Mentos Pure Fresh Gum is outperforming the chewing gum bottle growth by 47%, contributing 19% of the segment’s growth.

You’ve got a friend in Philly

MONDELEZ International has launched a new campaign for Philadelphia, ‘You’ve got a friend in Philly’.

The campaign consists of a new TV and cinema advert alongside digital and social media activity to help retailers raise brand awareness and remind shoppers that the spread is a “friend in their fridge”.

Raphael Capitani, senior brand manager at Philadelphia, said: “We would recommend retailers ensure the full range of Philadelphia is well-stocked and visible throughout the new campaign to tap into the additional initial demand and interest from shoppers, as well as to encourage shoppers to get involved and spread friendship, not just at launch, but beyond.”

Butterkist, Pom-bear, Tyrrells, KP Nuts, Hula Hoops, McCoy’s and Skips – in any format, they will be entered into a free prize draw for a chance to win. The competition runs until 20 July.

Outdoor campaign for Sanpellegrino

SANPELLEGRINO has launched a national ‘Treat yourself to a taste of Italy’ outdoor marketing campaign to drive consumer trial of its Tastefully Light sparkling fruit range this summer.

The campaign sees static and digital outdoor posters placed in proximity of stores. It will be supported by a sampling campaign across London and Manchester to get one million cans in consumers’ hands.

Brand ambassadors will also hand out a range of Tastefully Light varieties from a touring retro branded sampling bike in the Covent Garden, South Kensington and Canary

Wharf areas of London, as well as the City Centre, Manchester Stadium and Oxford Road areas of Manchester.

‘Be your own Oasis’ campaign returns

COCA-COLA Europaci�ic Partners (CCEP) has brought back its ‘Be your own Oasis’ campaign to drive Oasis sales during the summer. The campaign will run throughout the summer with targeted social media videos and digital outdoor advertising in city centres. It focuses on young adults in urban centres who are looking for on-the-go and lunchtime refreshment.

It launched at a pop-up event in London on 21 June. TV personalities Helen Flanagan, Jordan Banjo, Miles Nazaire and Emily Blackwell hosted an Oasis tiki bar, serving the new Oasis Exotic Fruits zerosugar juice drink.

Currently, Oasis is the UK’s number-one juice drinks brand, according to Nielsen, worth £94.5m and also growing at a faster rate than the wider category.