Win cricket tickets

Jasper Hart

PREMIER Foods is offering independent retailers the chance to win tickets to this summer’s England international cricket matches at The Kia Oval, as part of a partnership with Surrey County Cricket Club.

The supplier’s wholesale channel has signed an initial one-year partnership with the cricket club and is offering retailers a chance to win tickets to watch either England versus Australia or England versus New Zealand, in association with Unitas Wholesale and Bestway Wholesale.

To enter, retailers must purchase �ive or more pricemarked pack (PMP) cases of eligible products, which are from the following brands: Batchelors, Bisto, Ambrosia, Sharwood’s and McDougall’s/Bero.

Premier Foods marked the launch of the competition by hosting England cricketer Reece Topley at Bestway’s Park Royal depot on 3 July.

Courtney Lewis, customer director for discounters and wholesale at Premier Foods, said: “Knowing how popular cricket is among our independent retailers, this partnership with Surrey Cricket Club is a great opportunity for us and them.

“To celebrate the collaboration, we’re pleased to offer

Nutrition brand Vitl makes retail debut

NUTRITION brand Vitl has made its �irst steps into retail, with listings of its Vitamin & Protein Bars in WHSmith Travel and Spar stores.

The range is available to select Spar stores across Yorkshire and the Midlands, as well as WHSmith Travel stores across the UK and Ireland, at an RRP of £2.49. It is available in Energy, Glow and Focus varieties. Each variety contains 14g of protein and 143 calories, and a different combination of vitamins.

Charles Stiles, retail lead at Vitl, said: “We have seen a customers the chance to win tickets to attend one of two thrilling international games.

“This is also a great opportunity to maximise summer events and occasions with our brands to help drive further impulse purchases.” boom in the expansion of the healthy snacking category, and believe Vitl bars will drive incremental sales to the �ixture by recruiting shoppers seeking different functional health bene�its in their snack offer, but not willing to compromise on indulgent taste.”

Schweppes drives sales with summer campaign

COCA-COLA Europaci�ic Partners (CCEP) has launched a marketing campaign for Schweppes, ‘Born social’, to highlight the way socialising has changed post-pandemic.

The campaign is running now across TV, digital, outdoor and paid social media advertising, as well as in�luencer activity.

It builds on the brand’s success as the number-one mixer brand in the off-trade by value and volume, and follows on from its recent Flavoured Sodas launch including Melon Watermelon and Peach Coconut varieties.

Martin Attock, vice president of commercial development at CCEP GB, said: “We’re con�ident this new multimillion-pound campaign direction celebrating everything great about socialising will inspire consumers to make the most of occasions this summer, keeping the Schweppes brand front of mind and helping to drive sales in store for our customers.”