GET WINE RIGHT
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CATEGORY ADVICE WINE
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finds out how CHARLES WHITTINGtheir wine ranges with t retailers can adapt te even more profi the seasons to genera
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NG OPPORTUNITIES
existing down within their recreate the restau- shop, looking for lower-priced there prices to home. In spring, for example, yet others will shop rant experience at is possible are re- items, AS a category, it significant gift opportubuy their wines “While many Brits of a variety of are in around and are on for wine in the form to split wine up in their consumption spirits when they region, by nities and Mother’s ducing the oppor- and ways – by grape, by offers or look onby Valentine’s Day can also en- hospitality venues, is clear,” promotional price and, most importantly, while Easter tunity for retailers line for discounts. wine sub- Day, sales of more premium says Jo Taylorson, head of marcolour. The four key and well-priced preValue white, rosé courage red, are the order of product managecategories options. mium products are cri- keting and Drinks. and sparkling. While the cost-of-living here, and getting your ment at Kingsland of these previous the day that value should Demand for each consumers “We know from with the sis means a consideration, remix right will keep varieties will change downturns that some on the price ladder.” will- always be high- economic will trade shouldn’t sacrifice season, as will people’s consumer groups amounts tailers certain reasonable pay at to ingness value options for their wine.
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Jo Taylorson, head of marketing and t, product managemen Kingsland Drinks
is quite a traditional challenge that it most widely “WINE faces the bottles being the category, with glass are in good growth Bag-in-box wines and embrace accepted format. as consumers realise within the sector drinking occasions. format brings to the benefits the have become increasingly “Bag-in-box wines couple of years, due to changes past es. popular over the and circumstanc in lifestyles, budgets a surge in demand as casual seen benefits in “Bag-in-box has the have recognised and value at-home drinkers , freshness, quality terms of convenience is lightweight, helps prevent for money. Bag-in-box can stay fresh for up to six wine wastage and the weeks.”